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1 | 00:00:00,734 | 00:00:02,102 | We start from the ground up | We start from the ground up |
2 | 00:00:02,169 | 00:00:04,605 | and work our way to the top. | and work our way to the top. |
3 | 00:00:04,671 | 00:00:05,873 | We don't have no limit. | We don't have no limit. |
4 | 00:00:05,939 | 00:00:08,809 | P was like, "Some of us ain't gonna make it." | P was like, "Some of us ain't gonna make it." |
5 | 00:00:10,577 | 00:00:12,479 | I have to really change my life. | I have to really change my life. |
6 | 00:00:14,081 | 00:00:17,050 | I was really inspired by Tupac. | I was really inspired by Tupac. |
7 | 00:00:17,117 | 00:00:18,418 | Something changed. | Something changed. |
8 | 00:00:18,485 | 00:00:21,655 | He started turning more to our style of music. | He started turning more to our style of music. |
9 | 00:00:21,722 | 00:00:24,324 | I remember him just saying, "You bout it? | I remember him just saying, "You bout it? |
10 | 00:00:24,391 | 00:00:25,759 | "I'm bout it, bout it." | "I'm bout it, bout it." |
11 | 00:00:28,929 | 00:00:31,298 | He had the best deal at the time | He had the best deal at the time |
12 | 00:00:31,365 | 00:00:34,635 | of any hip hop company in history. | of any hip hop company in history. |
13 | 00:00:34,701 | 00:00:36,837 | Everyone wanted to be down with Master P, | Everyone wanted to be down with Master P, |
14 | 00:00:36,904 | 00:00:38,105 | even Cash Money. | even Cash Money. |
15 | 00:00:40,908 | 00:00:42,485 | You either with us or you're against us | You either with us or you're against us |
16 | 00:00:42,509 | 00:00:44,044 | but you're not gonna stop. | but you're not gonna stop. |
17 | 00:00:44,111 | 00:00:47,247 | Master P severed ties with me. | Master P severed ties with me. |
18 | 00:00:47,314 | 00:00:48,691 | It's the trust factor. | It's the trust factor. |
19 | 00:00:48,715 | 00:00:51,118 | People don't trust you with money. | People don't trust you with money. |
20 | 00:00:52,252 | 00:00:53,720 | I guess he made his point. | I guess he made his point. |
21 | 00:00:53,787 | 00:00:56,890 | Y'all stay tuned, 'cause No Limit got what you need. | Y'all stay tuned, 'cause No Limit got what you need. |
22 | 00:01:21,407 | 00:01:26,211 | About 1992 Master P settled in Richmond, California. | About 1992 Master P settled in Richmond, California. |
23 | 00:01:26,278 | 00:01:28,247 | {\an8} He'd owned this music store | {\an8} He'd owned this music store |
24 | 00:01:28,313 | 00:01:31,583 | {\an8}where he had also started No Limit Records. | {\an8}where he had also started No Limit Records. |
25 | 00:01:32,885 | 00:01:35,220 | No Limit was a family operation. | No Limit was a family operation. |
26 | 00:01:35,287 | 00:01:37,723 | Sonya C, his wife, was a rapper. | Sonya C, his wife, was a rapper. |
27 | 00:01:37,790 | 00:01:42,027 | His brothers Silkk and C-Murder, they were rappers. | His brothers Silkk and C-Murder, they were rappers. |
28 | 00:01:42,094 | 00:01:45,197 | So Master P started putting out TRU projects, | So Master P started putting out TRU projects, |
29 | 00:01:45,264 | 00:01:47,099 | then his own projects, | then his own projects, |
30 | 00:01:47,166 | 00:01:49,101 | and even Sonya C put out a record. | and even Sonya C put out a record. |
31 | 00:01:50,269 | 00:01:52,137 | But no one was looking at him like | But no one was looking at him like |
32 | 00:01:52,204 | 00:01:53,739 | "Oh man, this guy's got some talent." | "Oh man, this guy's got some talent." |
33 | 00:01:59,845 | 00:02:03,415 | His style wasn't the average style in the Bay, | His style wasn't the average style in the Bay, |
34 | 00:02:03,482 | 00:02:06,518 | so nobody in the Bay was buying his music. | so nobody in the Bay was buying his music. |
35 | 00:02:09,154 | 00:02:10,589 | They didn't respect him. | They didn't respect him. |
36 | 00:02:10,656 | 00:02:12,558 | He was a country rapper to them, you know, | He was a country rapper to them, you know, |
37 | 00:02:12,624 | 00:02:13,926 | a country bumpkin. | a country bumpkin. |
38 | 00:02:13,992 | 00:02:15,312 | That's what people used to holler. | That's what people used to holler. |
39 | 00:02:18,697 | 00:02:21,667 | No Limit definitely wasn't an overnight success. | No Limit definitely wasn't an overnight success. |
40 | 00:02:24,069 | 00:02:27,706 | He and his wife Sonya and their son Romeo | He and his wife Sonya and their son Romeo |
41 | 00:02:27,773 | 00:02:31,910 | were all living in a poor neighborhood. | were all living in a poor neighborhood. |
42 | 00:02:31,977 | 00:02:36,014 | It was really a hand-to-mouth type situation at that time. | It was really a hand-to-mouth type situation at that time. |
43 | 00:02:36,081 | 00:02:37,716 | I'm still chasing my dream | I'm still chasing my dream |
44 | 00:02:37,783 | 00:02:41,053 | to build the biggest record company in the world, | to build the biggest record company in the world, |
45 | 00:02:41,120 | 00:02:45,457 | but at that time, we need money. | but at that time, we need money. |
46 | 00:02:47,793 | 00:02:50,462 | When it come to your family you gotta do things | When it come to your family you gotta do things |
47 | 00:02:50,529 | 00:02:53,465 | that you might not want to do but you have to do it. | that you might not want to do but you have to do it. |
48 | 00:02:55,100 | 00:02:58,070 | There is bad news, very bad news. | There is bad news, very bad news. |
49 | 00:02:58,137 | 00:03:00,439 | I don't wanna sell drugs, | I don't wanna sell drugs, |
50 | 00:03:00,506 | 00:03:02,441 | but I'll probably have to. | but I'll probably have to. |
51 | 00:03:08,113 | 00:03:10,749 | {\an8}Master P had one foot in and one foot out, | {\an8}Master P had one foot in and one foot out, |
52 | 00:03:10,816 | 00:03:14,053 | both being in the streets and being an artist. | both being in the streets and being an artist. |
53 | 00:03:19,091 | 00:03:20,668 | He was always hustling. | He was always hustling. |
54 | 00:03:20,692 | 00:03:22,361 | Buy a box of tapes and tell 'em | Buy a box of tapes and tell 'em |
55 | 00:03:22,428 | 00:03:24,496 | "Man, give me $15 instead of 10," | "Man, give me $15 instead of 10," |
56 | 00:03:24,596 | 00:03:27,232 | you buy tapes and you get a tape and the dope. | you buy tapes and you get a tape and the dope. |
57 | 00:03:27,299 | 00:03:29,802 | The police used to run through there. | The police used to run through there. |
58 | 00:03:29,868 | 00:03:32,671 | You just throw the tapes up, you ain't slinging no dope. | You just throw the tapes up, you ain't slinging no dope. |
59 | 00:03:32,738 | 00:03:35,140 | Spread your legs. | Spread your legs. |
60 | 00:03:35,207 | 00:03:36,375 | We legal, we selling tapes. | We legal, we selling tapes. |
61 | 00:03:36,442 | 00:03:38,610 | Break out some ID, man? | Break out some ID, man? |
62 | 00:03:41,046 | 00:03:46,518 | {\an8}Around that time, Master P, Sonya and little Romeo | {\an8}Around that time, Master P, Sonya and little Romeo |
63 | 00:03:46,618 | 00:03:51,290 | moved from Richmond to Oakland, California | moved from Richmond to Oakland, California |
64 | 00:03:51,356 | 00:03:55,494 | on Jackson Street next to Hillcastle. | on Jackson Street next to Hillcastle. |
65 | 00:03:56,695 | 00:03:58,464 | There was some hustling going on | There was some hustling going on |
66 | 00:03:58,530 | 00:04:01,066 | so basically, you stepped on people's toes. | so basically, you stepped on people's toes. |
67 | 00:04:01,133 | 00:04:03,202 | They want their block back. | They want their block back. |
68 | 00:04:04,903 | 00:04:07,473 | So one night, we're selling crack rock. | So one night, we're selling crack rock. |
69 | 00:04:12,311 | 00:04:16,482 | A brown car rollin' slow up the street. | A brown car rollin' slow up the street. |
70 | 00:04:18,083 | 00:04:19,918 | And by the time we realize it, | And by the time we realize it, |
71 | 00:04:19,985 | 00:04:22,221 | there ain't nothing but fire coming from the window. | there ain't nothing but fire coming from the window. |
72 | 00:04:25,657 | 00:04:27,626 | I can't believe they shot at us. | I can't believe they shot at us. |
73 | 00:04:29,595 | 00:04:32,664 | But guess what? That comes with living that life. | But guess what? That comes with living that life. |
74 | 00:04:34,199 | 00:04:36,201 | I want to take over the music business | I want to take over the music business |
75 | 00:04:36,268 | 00:04:38,270 | and I can't do that getting in trouble, | and I can't do that getting in trouble, |
76 | 00:04:38,337 | 00:04:39,614 | people thinking that a fight gonna break out | people thinking that a fight gonna break out |
77 | 00:04:39,638 | 00:04:42,341 | or a shooting gonna break out. | or a shooting gonna break out. |
78 | 00:04:42,408 | 00:04:45,044 | I gotta give up all this foolishness. | I gotta give up all this foolishness. |
79 | 00:04:45,110 | 00:04:47,079 | I have to really change my life. | I have to really change my life. |
80 | 00:04:47,146 | 00:04:49,882 | So I stayed focused, | So I stayed focused, |
81 | 00:04:49,948 | 00:04:52,518 | and I ended up running into a big time opportunity. | and I ended up running into a big time opportunity. |
82 | 00:05:00,826 | 00:05:04,296 | Pac put out his first record in '91. | Pac put out his first record in '91. |
83 | 00:05:04,363 | 00:05:05,497 | Dropped another one in '93. | Dropped another one in '93. |
84 | 00:05:05,631 | 00:05:07,366 | In between, he had done "Juice." | In between, he had done "Juice." |
85 | 00:05:07,433 | 00:05:09,034 | On the set, the motion picture "Juice." | On the set, the motion picture "Juice." |
86 | 00:05:09,101 | 00:05:12,638 | Fab Five Freddy with one of the stars of the movie, Tupac. | Fab Five Freddy with one of the stars of the movie, Tupac. |
87 | 00:05:12,671 | 00:05:17,309 | "Juice" catapulted him to the upper echelon in hip hop. | "Juice" catapulted him to the upper echelon in hip hop. |
88 | 00:05:17,376 | 00:05:19,378 | Tupac knowin' that I had a record store, | Tupac knowin' that I had a record store, |
89 | 00:05:19,445 | 00:05:21,113 | they had to come see me. | they had to come see me. |
90 | 00:05:21,180 | 00:05:23,558 | That's how I really got on the roll. | That's how I really got on the roll. |
91 | 00:05:23,582 | 00:05:26,585 | They end up calling me to do a couple shows. | They end up calling me to do a couple shows. |
92 | 00:05:28,887 | 00:05:33,592 | On August 26th, 1993, Master P is the opening act | On August 26th, 1993, Master P is the opening act |
93 | 00:05:33,659 | 00:05:37,663 | for Tupac at the Metropolis nightclub in Cleveland. | for Tupac at the Metropolis nightclub in Cleveland. |
94 | 00:05:39,598 | 00:05:41,500 | So the guy introduced me, | So the guy introduced me, |
95 | 00:05:41,600 | 00:05:42,768 | he say, "Next up to the stage | he say, "Next up to the stage |
96 | 00:05:42,835 | 00:05:44,803 | is Mister P, the country singer." | is Mister P, the country singer." |
97 | 00:05:47,606 | 00:05:50,342 | I had to pull the man to the side, I said "Bro... | I had to pull the man to the side, I said "Bro... |
98 | 00:05:50,409 | 00:05:52,211 | "I'm not no country singer, I'm a rapper. | "I'm not no country singer, I'm a rapper. |
99 | 00:05:52,277 | 00:05:53,645 | "You do this shit one more time, | "You do this shit one more time, |
100 | 00:05:53,712 | 00:05:55,381 | dog, there gonna be problems." | dog, there gonna be problems." |
101 | 00:05:57,015 | 00:06:00,486 | So I gotta struggle with that, but I see one guy bouncing. | So I gotta struggle with that, but I see one guy bouncing. |
102 | 00:06:01,954 | 00:06:03,255 | I said to myself, | I said to myself, |
103 | 00:06:03,322 | 00:06:06,959 | I'm gonna turn that one fan into millions. | I'm gonna turn that one fan into millions. |
104 | 00:06:08,694 | 00:06:11,630 | I was really inspired by being with Tupac | I was really inspired by being with Tupac |
105 | 00:06:11,663 | 00:06:15,334 | and I was able to start doing little shows on my own. | and I was able to start doing little shows on my own. |
106 | 00:06:15,401 | 00:06:18,237 | I start hitting every market. | I start hitting every market. |
107 | 00:06:18,303 | 00:06:19,805 | I closed the store down. | I closed the store down. |
108 | 00:06:19,872 | 00:06:22,608 | I'm just out there on my own building my brand. | I'm just out there on my own building my brand. |
109 | 00:06:24,343 | 00:06:27,212 | During that time I was in the mix with No Limit | During that time I was in the mix with No Limit |
110 | 00:06:27,279 | 00:06:28,847 | but by me having my babies, | but by me having my babies, |
111 | 00:06:28,914 | 00:06:31,984 | {\an8}I just told Percy "I think I need to stay home." | {\an8}I just told Percy "I think I need to stay home." |
112 | 00:06:32,051 | 00:06:36,588 | Master P's going from town to town, selling his record. | Master P's going from town to town, selling his record. |
113 | 00:06:36,655 | 00:06:39,425 | He put that same dope mentality that you would do | He put that same dope mentality that you would do |
114 | 00:06:39,491 | 00:06:42,494 | if you're selling drugs into the rap game. | if you're selling drugs into the rap game. |
115 | 00:06:42,594 | 00:06:44,329 | The same rules apply. | The same rules apply. |
116 | 00:06:44,396 | 00:06:48,267 | You sell a thousand CDs for $10, you made ten grand. | You sell a thousand CDs for $10, you made ten grand. |
117 | 00:06:48,333 | 00:06:51,770 | Take that ten grand, you buy 5000 more CDs, | Take that ten grand, you buy 5000 more CDs, |
118 | 00:06:51,837 | 00:06:53,605 | now you got $50,000. | now you got $50,000. |
119 | 00:06:55,307 | 00:06:57,152 | I was in high school when I met Master P. | I was in high school when I met Master P. |
120 | 00:06:57,176 | 00:07:00,045 | I started doing logos and drawings for him and photos too. | I started doing logos and drawings for him and photos too. |
121 | 00:07:00,112 | 00:07:02,514 | He would give me tapes to hand out at high school. | He would give me tapes to hand out at high school. |
122 | 00:07:02,614 | 00:07:04,216 | People are like, "Who is this?" | People are like, "Who is this?" |
123 | 00:07:04,283 | 00:07:06,819 | He was just on the cusp of blowing up. | He was just on the cusp of blowing up. |
124 | 00:07:06,885 | 00:07:09,621 | One thing I remember about Master P and his apartment. | One thing I remember about Master P and his apartment. |
125 | 00:07:09,655 | 00:07:12,524 | He was already putting up frames with his records | He was already putting up frames with his records |
126 | 00:07:12,624 | 00:07:15,194 | as if they were popular, but he was thinking | as if they were popular, but he was thinking |
127 | 00:07:15,260 | 00:07:18,564 | they will eventually be gold, they'll eventually be platinum. | they will eventually be gold, they'll eventually be platinum. |
128 | 00:07:18,630 | 00:07:20,466 | He knew that promotion would lead to sales. | He knew that promotion would lead to sales. |
129 | 00:07:23,268 | 00:07:24,603 | {\an8}This is my strategy: | {\an8}This is my strategy: |
130 | 00:07:24,670 | 00:07:26,872 | {\an8}when I get to a city, I look for the guys | {\an8}when I get to a city, I look for the guys |
131 | 00:07:26,939 | 00:07:30,242 | {\an8}with the fancy cars and loud radios. | {\an8}with the fancy cars and loud radios. |
132 | 00:07:30,309 | 00:07:31,844 | Every drug dealer in every hood | Every drug dealer in every hood |
133 | 00:07:31,910 | 00:07:34,079 | and gave 'em a CD or a cassette tape. | and gave 'em a CD or a cassette tape. |
134 | 00:07:34,146 | 00:07:36,982 | That's the person that's gonna market my music. | That's the person that's gonna market my music. |
135 | 00:07:38,050 | 00:07:39,418 | I look for homeless people, | I look for homeless people, |
136 | 00:07:39,485 | 00:07:40,886 | I give 'em No Limit tee shirts. | I give 'em No Limit tee shirts. |
137 | 00:07:40,953 | 00:07:43,622 | Every city I went to, I had walking billboards. | Every city I went to, I had walking billboards. |
138 | 00:07:45,891 | 00:07:49,695 | At one point he wound up going to Houston. | At one point he wound up going to Houston. |
139 | 00:07:49,762 | 00:07:52,231 | This is the home of the Geto Boys | This is the home of the Geto Boys |
140 | 00:07:52,297 | 00:07:53,899 | and Rap-a-Lot Records. | and Rap-a-Lot Records. |
141 | 00:07:59,004 | 00:08:01,116 | Rap-a-Lot, they were doing it their own way. | Rap-a-Lot, they were doing it their own way. |
142 | 00:08:01,140 | 00:08:05,077 | "Mind Playing Tricks on Me" sold major records. | "Mind Playing Tricks on Me" sold major records. |
143 | 00:08:07,379 | 00:08:09,782 | Rap-a-Lot Records CEO J Prince, | Rap-a-Lot Records CEO J Prince, |
144 | 00:08:09,848 | 00:08:11,984 | he was one of the most successful | he was one of the most successful |
145 | 00:08:12,051 | 00:08:14,596 | independent black moguls at that time. | independent black moguls at that time. |
146 | 00:08:14,620 | 00:08:18,390 | I started Rap-a-Lot Records in 1986. | I started Rap-a-Lot Records in 1986. |
147 | 00:08:18,457 | 00:08:20,692 | First time I met P, | First time I met P, |
148 | 00:08:20,759 | 00:08:24,329 | I was actually at a club in Houston. | I was actually at a club in Houston. |
149 | 00:08:24,396 | 00:08:26,098 | Rolled up in a Rolls Royce. | Rolled up in a Rolls Royce. |
150 | 00:08:27,466 | 00:08:29,401 | He had a mink coat on | He had a mink coat on |
151 | 00:08:29,468 | 00:08:31,904 | and I'm like, "Who is this dude?" | and I'm like, "Who is this dude?" |
152 | 00:08:31,970 | 00:08:33,405 | He was inquisitive. | He was inquisitive. |
153 | 00:08:33,472 | 00:08:36,575 | He wanted to know how was this being done. | He wanted to know how was this being done. |
154 | 00:08:36,642 | 00:08:38,944 | I said, "Man, I'm a record executive. | I said, "Man, I'm a record executive. |
155 | 00:08:39,011 | 00:08:42,648 | "I have a distribution deal with Priority Records." | "I have a distribution deal with Priority Records." |
156 | 00:08:42,715 | 00:08:45,560 | And I'm like, a black man owning a company | And I'm like, a black man owning a company |
157 | 00:08:45,584 | 00:08:49,588 | and actually making money, that's what I wanna do. | and actually making money, that's what I wanna do. |
158 | 00:08:51,056 | 00:08:53,759 | And I think a seed was planted that night. | And I think a seed was planted that night. |
159 | 00:08:53,826 | 00:08:55,961 | When I extended my hand it was play everything. | When I extended my hand it was play everything. |
160 | 00:08:57,229 | 00:09:00,899 | So after I left Houston I end up back in the Bay | So after I left Houston I end up back in the Bay |
161 | 00:09:00,966 | 00:09:05,471 | and I realized I needed to be strategic like J Prince. | and I realized I needed to be strategic like J Prince. |
162 | 00:09:08,240 | 00:09:11,610 | So by late '93, Master P was very committed | So by late '93, Master P was very committed |
163 | 00:09:11,677 | 00:09:13,612 | {\an8} to going to that next level. | {\an8} to going to that next level. |
164 | 00:09:13,645 | 00:09:15,614 | {\an8} He goes to Merritt College. | {\an8} He goes to Merritt College. |
165 | 00:09:17,182 | 00:09:19,385 | The deeper he was getting into the music | The deeper he was getting into the music |
166 | 00:09:19,451 | 00:09:22,621 | the more knowledge he knew he needed to be able to win. | the more knowledge he knew he needed to be able to win. |
167 | 00:09:22,688 | 00:09:25,157 | He just started taking business classes. | He just started taking business classes. |
168 | 00:09:25,224 | 00:09:27,826 | So one day, and P sat down. | So one day, and P sat down. |
169 | 00:09:27,893 | 00:09:30,863 | He said, "We need a manager." | He said, "We need a manager." |
170 | 00:09:32,164 | 00:09:34,700 | We end up meeting this guy, Tobin Costen. | We end up meeting this guy, Tobin Costen. |
171 | 00:09:34,767 | 00:09:37,069 | I was DJing at Gonzaga University, | I was DJing at Gonzaga University, |
172 | 00:09:37,136 | 00:09:39,972 | Everyone was telling me the Bay Area was the place to be | Everyone was telling me the Bay Area was the place to be |
173 | 00:09:40,039 | 00:09:41,816 | if you were trying to get in the industry and grow. | if you were trying to get in the industry and grow. |
174 | 00:09:41,840 | 00:09:43,409 | Bay Area. | Bay Area. |
175 | 00:09:43,475 | 00:09:47,012 | So P and I connected at Denny's in Richmond. | So P and I connected at Denny's in Richmond. |
176 | 00:09:47,079 | 00:09:48,180 | As soon as we met, | As soon as we met, |
177 | 00:09:48,247 | 00:09:51,316 | it was like, man, this is my dude. | it was like, man, this is my dude. |
178 | 00:09:51,383 | 00:09:55,387 | This guy got glasses on, he looked like an executive. | This guy got glasses on, he looked like an executive. |
179 | 00:09:55,454 | 00:09:57,589 | Okay, he a front man. | Okay, he a front man. |
180 | 00:09:59,024 | 00:10:03,429 | I joined No Limit in 1993 as Master P's business manager. | I joined No Limit in 1993 as Master P's business manager. |
181 | 00:10:04,797 | 00:10:07,299 | When I came on board, we always talked about | When I came on board, we always talked about |
182 | 00:10:07,366 | 00:10:08,767 | "We're gonna take over the game." | "We're gonna take over the game." |
183 | 00:10:08,834 | 00:10:11,970 | And the first thing is figure out | And the first thing is figure out |
184 | 00:10:12,037 | 00:10:15,074 | how we get better distribution to sell more records. | how we get better distribution to sell more records. |
185 | 00:10:20,345 | 00:10:22,381 | Saint Charles' Solar Music Group, | Saint Charles' Solar Music Group, |
186 | 00:10:22,448 | 00:10:25,284 | he was an independent distributor in the Bay Area. | he was an independent distributor in the Bay Area. |
187 | 00:10:25,350 | 00:10:28,087 | As far as music, Saint Charles was the plug. | As far as music, Saint Charles was the plug. |
188 | 00:10:29,455 | 00:10:30,932 | He showed you how to get to the money. | He showed you how to get to the money. |
189 | 00:10:30,956 | 00:10:32,624 | When I met P, | When I met P, |
190 | 00:10:32,691 | 00:10:35,537 | I knew that he had something. | I knew that he had something. |
191 | 00:10:35,561 | 00:10:37,262 | He just didn't have the knowledge | He just didn't have the knowledge |
192 | 00:10:37,329 | 00:10:40,365 | to really jump in this game like it's supposed to be. | to really jump in this game like it's supposed to be. |
193 | 00:10:40,432 | 00:10:44,937 | P meeting Saint Charles was a pivotal point in his career. | P meeting Saint Charles was a pivotal point in his career. |
194 | 00:10:45,003 | 00:10:46,939 | Saint Charles gave him the game. | Saint Charles gave him the game. |
195 | 00:10:47,005 | 00:10:49,775 | P soaked it up and used that shit to start | P soaked it up and used that shit to start |
196 | 00:10:49,842 | 00:10:52,311 | gradually growing independently. | gradually growing independently. |
197 | 00:10:52,378 | 00:10:55,180 | The first project with Master P was | The first project with Master P was |
198 | 00:10:55,247 | 00:10:57,449 | {\an8}"The Ghettos Trying to Kill Me." | {\an8}"The Ghettos Trying to Kill Me." |
199 | 00:10:57,583 | 00:10:59,184 | They had this cover. | They had this cover. |
200 | 00:11:00,986 | 00:11:03,889 | I think that was oddly one of the first moments | I think that was oddly one of the first moments |
201 | 00:11:03,956 | 00:11:06,892 | I realized, you know, my dad was a rapper. | I realized, you know, my dad was a rapper. |
202 | 00:11:15,200 | 00:11:17,036 | "The Ghettos Trying to Kill Me," | "The Ghettos Trying to Kill Me," |
203 | 00:11:17,102 | 00:11:18,704 | that was my first video. | that was my first video. |
204 | 00:11:32,284 | 00:11:35,554 | {\an8}When I made a video, man it was family. | {\an8}When I made a video, man it was family. |
205 | 00:11:35,621 | 00:11:39,191 | Silkk was in the video, everybody loved Silkk. | Silkk was in the video, everybody loved Silkk. |
206 | 00:11:45,330 | 00:11:49,501 | I mean, Sonya was in the video and my sons Steve and Romeo. | I mean, Sonya was in the video and my sons Steve and Romeo. |
207 | 00:11:49,568 | 00:11:51,003 | Pops is like, "Look, act scared. | Pops is like, "Look, act scared. |
208 | 00:11:51,070 | 00:11:52,771 | Somebody's about to rob the house." | Somebody's about to rob the house." |
209 | 00:11:52,838 | 00:11:55,374 | I'm like, "Like, really about to rob the house?" | I'm like, "Like, really about to rob the house?" |
210 | 00:11:55,441 | 00:11:56,742 | He's like, "Yeah." | He's like, "Yeah." |
211 | 00:11:56,809 | 00:11:58,877 | He tricked the hell out of us. | He tricked the hell out of us. |
212 | 00:12:05,150 | 00:12:07,286 | "The Ghettos Trying to Kill Me." | "The Ghettos Trying to Kill Me." |
213 | 00:12:07,352 | 00:12:11,190 | He ends up selling over 100,000 copies. | He ends up selling over 100,000 copies. |
214 | 00:12:13,492 | 00:12:14,760 | This is when you realize, | This is when you realize, |
215 | 00:12:14,827 | 00:12:16,929 | okay this guy's really serious about rap | okay this guy's really serious about rap |
216 | 00:12:16,995 | 00:12:20,966 | and we begin to see the future of No Limit. | and we begin to see the future of No Limit. |
217 | 00:12:31,218 | 00:12:35,589 | In 1994, he puts out "The Ghettos Trying to Kill Me." | In 1994, he puts out "The Ghettos Trying to Kill Me." |
218 | 00:12:35,655 | 00:12:38,458 | This ends up being a huge success, | This ends up being a huge success, |
219 | 00:12:38,525 | 00:12:40,794 | so at this point he is trying to start | so at this point he is trying to start |
220 | 00:12:40,861 | 00:12:42,462 | expanding his fan base. | expanding his fan base. |
221 | 00:12:42,529 | 00:12:45,565 | P had this idea to take the most popular rappers | P had this idea to take the most popular rappers |
222 | 00:12:45,632 | 00:12:48,835 | in these local hoods all over the Bay Area, | in these local hoods all over the Bay Area, |
223 | 00:12:48,902 | 00:12:51,404 | and we put 'em on one compilation, | and we put 'em on one compilation, |
224 | 00:12:51,471 | 00:12:53,607 | the "West Coast Bad Boyz." | the "West Coast Bad Boyz." |
225 | 00:12:58,645 | 00:13:00,280 | We had Rappin 4-Tay. | We had Rappin 4-Tay. |
226 | 00:13:05,051 | 00:13:07,053 | {\an8} JT the Bigga Figga. | {\an8} JT the Bigga Figga. |
227 | 00:13:11,158 | 00:13:13,226 | If I'm hot in my particular town | If I'm hot in my particular town |
228 | 00:13:13,293 | 00:13:15,629 | {\an8}and you're hot in your town and we're on the same record, | {\an8}and you're hot in your town and we're on the same record, |
229 | 00:13:15,695 | 00:13:18,698 | {\an8} I've just doubled my fan base. | {\an8} I've just doubled my fan base. |
230 | 00:13:21,835 | 00:13:23,937 | With all those artists that was from different hoods | With all those artists that was from different hoods |
231 | 00:13:24,004 | 00:13:26,706 | on the same record, it was a game changer. | on the same record, it was a game changer. |
232 | 00:13:26,773 | 00:13:29,576 | Man, that shit took off like wildfire. | Man, that shit took off like wildfire. |
233 | 00:13:29,643 | 00:13:32,646 | {\an8}It sold about 320,000 albums independently. | {\an8}It sold about 320,000 albums independently. |
234 | 00:13:33,914 | 00:13:37,117 | The West Coast Bad Boyz gave us the money | The West Coast Bad Boyz gave us the money |
235 | 00:13:37,184 | 00:13:39,553 | to make the "99 Ways to Die" album. | to make the "99 Ways to Die" album. |
236 | 00:13:39,619 | 00:13:44,191 | I was selling "99 Ways to Die" to a distributor in Oakland. | I was selling "99 Ways to Die" to a distributor in Oakland. |
237 | 00:13:44,324 | 00:13:46,860 | That's when he happens to run into Dave Weiner | That's when he happens to run into Dave Weiner |
238 | 00:13:46,927 | 00:13:50,163 | who's an executive from Priority Records. | who's an executive from Priority Records. |
239 | 00:13:50,230 | 00:13:53,333 | I was West Coast sales manager at Priority Records. | I was West Coast sales manager at Priority Records. |
240 | 00:13:53,366 | 00:13:57,637 | I was in the parking lot and caught Master P's attention. | I was in the parking lot and caught Master P's attention. |
241 | 00:14:03,610 | 00:14:04,911 | He just bee-lined towards me | He just bee-lined towards me |
242 | 00:14:04,978 | 00:14:07,781 | and he was like "Man, what are you doing here?" | and he was like "Man, what are you doing here?" |
243 | 00:14:07,848 | 00:14:10,250 | I found out he was a record executive. | I found out he was a record executive. |
244 | 00:14:10,350 | 00:14:13,019 | He handed me the "99 Ways to Die" CD. | He handed me the "99 Ways to Die" CD. |
245 | 00:14:13,086 | 00:14:14,454 | I said, "Look, listen to this." | I said, "Look, listen to this." |
246 | 00:14:14,521 | 00:14:16,690 | He presented what he's gonna do | He presented what he's gonna do |
247 | 00:14:16,757 | 00:14:18,091 | and what he's gonna charge, | and what he's gonna charge, |
248 | 00:14:18,158 | 00:14:20,160 | and then just kind of went away. | and then just kind of went away. |
249 | 00:14:22,996 | 00:14:25,532 | I got in the car and I listened to "99 Ways to Die" | I got in the car and I listened to "99 Ways to Die" |
250 | 00:14:25,599 | 00:14:27,901 | and then a week went by. | and then a week went by. |
251 | 00:14:27,968 | 00:14:30,103 | He charted within, I believe, one chart position, | He charted within, I believe, one chart position, |
252 | 00:14:30,170 | 00:14:33,282 | and at that point I went to the two owners of Priority | and at that point I went to the two owners of Priority |
253 | 00:14:33,306 | 00:14:35,575 | and said "Hey, I need to talk to you about this situation | and said "Hey, I need to talk to you about this situation |
254 | 00:14:35,642 | 00:14:37,511 | I'm seeing up in the Bay Area." | I'm seeing up in the Bay Area." |
255 | 00:14:39,479 | 00:14:43,884 | With "99 Ways to Die" P knew he had something. | With "99 Ways to Die" P knew he had something. |
256 | 00:14:43,950 | 00:14:46,920 | He was positioning himself as a boss in the Bay, | He was positioning himself as a boss in the Bay, |
257 | 00:14:46,987 | 00:14:50,390 | but then he saw what was happening in the South. | but then he saw what was happening in the South. |
258 | 00:14:53,326 | 00:14:56,530 | {\an8}You know, at that time you had Outkast and Goodie Mob | {\an8}You know, at that time you had Outkast and Goodie Mob |
259 | 00:14:56,596 | 00:15:01,334 | {\an8}and the dirty South was emerging as the third coast. | {\an8}and the dirty South was emerging as the third coast. |
260 | 00:15:06,706 | 00:15:09,176 | I had did a West Coast Bad Boyz project | I had did a West Coast Bad Boyz project |
261 | 00:15:09,242 | 00:15:12,813 | and I said you know what, take that game, let's blow up | and I said you know what, take that game, let's blow up |
262 | 00:15:12,879 | 00:15:15,649 | all these Southern rappers and let the world know | all these Southern rappers and let the world know |
263 | 00:15:15,715 | 00:15:19,820 | No Limit is ready to take over the South. | No Limit is ready to take over the South. |
264 | 00:15:21,588 | 00:15:24,491 | We had come up with the idea we're gonna do an album called | We had come up with the idea we're gonna do an album called |
265 | 00:15:24,558 | 00:15:25,826 | "The Down South Hustlers." | "The Down South Hustlers." |
266 | 00:15:25,892 | 00:15:28,862 | If we have a South sound and a West Coast sound, | If we have a South sound and a West Coast sound, |
267 | 00:15:28,929 | 00:15:30,931 | nobody at that point would be able to stop us. | nobody at that point would be able to stop us. |
268 | 00:15:30,997 | 00:15:33,100 | So the number one focus was, | So the number one focus was, |
269 | 00:15:33,166 | 00:15:36,069 | how do we acquire talent down South? | how do we acquire talent down South? |
270 | 00:15:36,136 | 00:15:38,638 | I started going back home to New Orleans. | I started going back home to New Orleans. |
271 | 00:15:38,705 | 00:15:40,407 | Bounce was already big. | Bounce was already big. |
272 | 00:15:42,309 | 00:15:45,712 | {\an8}Bounce music came into play in 1991 | {\an8}Bounce music came into play in 1991 |
273 | 00:15:45,779 | 00:15:49,750 | with MC T Tucker and my brother, DJ Irv. | with MC T Tucker and my brother, DJ Irv. |
274 | 00:15:49,816 | 00:15:53,553 | Bounce is early rudimentary hip hop | Bounce is early rudimentary hip hop |
275 | 00:15:53,620 | 00:15:55,322 | mixed with that Miami bass. | mixed with that Miami bass. |
276 | 00:15:56,923 | 00:15:59,826 | It took over the city and Mia was one of | It took over the city and Mia was one of |
277 | 00:15:59,893 | 00:16:03,363 | the hottest bounce music artists in New Orleans. | the hottest bounce music artists in New Orleans. |
278 | 00:16:03,430 | 00:16:08,135 | I loved hip hop more than I loved anything, | I loved hip hop more than I loved anything, |
279 | 00:16:08,201 | 00:16:13,316 | and in '92 I did my first bounce record, "Da Payback." | and in '92 I did my first bounce record, "Da Payback." |
280 | 00:16:19,546 | 00:16:21,248 | {\an8} "Payback" man, it was hot. | {\an8} "Payback" man, it was hot. |
281 | 00:16:21,348 | 00:16:23,417 | It was all over the radio and mix show. | It was all over the radio and mix show. |
282 | 00:16:24,918 | 00:16:28,655 | It was eight minutes of battle bars | It was eight minutes of battle bars |
283 | 00:16:28,722 | 00:16:31,358 | and party travel music. | and party travel music. |
284 | 00:16:31,425 | 00:16:34,428 | Everybody had heard of Mia, she was rocking the house, | Everybody had heard of Mia, she was rocking the house, |
285 | 00:16:34,494 | 00:16:35,762 | killing New Orleans. | killing New Orleans. |
286 | 00:16:35,829 | 00:16:37,964 | Her delivery, her presence, | Her delivery, her presence, |
287 | 00:16:38,031 | 00:16:40,276 | her sass, everything was like right on point. | her sass, everything was like right on point. |
288 | 00:16:40,300 | 00:16:43,069 | But one record's not gonna cut it. | But one record's not gonna cut it. |
289 | 00:16:43,136 | 00:16:46,039 | I had to provide for two babies now. | I had to provide for two babies now. |
290 | 00:16:47,307 | 00:16:50,477 | At the time Latifah and Salt 'N Pepa, | At the time Latifah and Salt 'N Pepa, |
291 | 00:16:50,544 | 00:16:52,045 | {\an8} they were selling really good. | {\an8} they were selling really good. |
292 | 00:16:52,112 | 00:16:53,447 | {\an8} ...Raps! | {\an8} ...Raps! |
293 | 00:16:53,513 | 00:16:55,182 | I knew I could do it. | I knew I could do it. |
294 | 00:16:55,315 | 00:16:58,118 | Everybody start telling me about Mia X. | Everybody start telling me about Mia X. |
295 | 00:16:58,185 | 00:17:00,487 | I was like, "Man, take me to her, let me holler at her." | I was like, "Man, take me to her, let me holler at her." |
296 | 00:17:02,989 | 00:17:04,467 | Well, I was working in a record store. | Well, I was working in a record store. |
297 | 00:17:04,491 | 00:17:06,860 | He came in, he was looking for a female artist, | He came in, he was looking for a female artist, |
298 | 00:17:06,927 | 00:17:08,829 | and the guys that I worked with they was like, | and the guys that I worked with they was like, |
299 | 00:17:08,895 | 00:17:10,564 | "Well Mia rap, Mia rap," you know. | "Well Mia rap, Mia rap," you know. |
300 | 00:17:10,630 | 00:17:13,309 | I went up and talked to her and told her what I was doing. | I went up and talked to her and told her what I was doing. |
301 | 00:17:13,333 | 00:17:15,545 | He said, "I just wanted to see if you'd be interested | He said, "I just wanted to see if you'd be interested |
302 | 00:17:15,569 | 00:17:17,249 | "in working with me, because I'm gonna have | "in working with me, because I'm gonna have |
303 | 00:17:17,337 | 00:17:18,939 | the biggest label in the world." | the biggest label in the world." |
304 | 00:17:19,005 | 00:17:20,941 | I didn't know who he was, | I didn't know who he was, |
305 | 00:17:21,007 | 00:17:22,943 | but for some reason I was like, | but for some reason I was like, |
306 | 00:17:23,009 | 00:17:25,145 | I think he gonna do something. | I think he gonna do something. |
307 | 00:17:25,212 | 00:17:27,347 | So he was like, "Well, let's go to California." | So he was like, "Well, let's go to California." |
308 | 00:17:27,380 | 00:17:30,083 | And it was like, bam, Mama I'll see you in a minute. | And it was like, bam, Mama I'll see you in a minute. |
309 | 00:17:30,150 | 00:17:31,618 | I'm going to California. | I'm going to California. |
310 | 00:17:34,121 | 00:17:37,390 | The next piece of it was Serv-On. | The next piece of it was Serv-On. |
311 | 00:17:37,457 | 00:17:40,127 | Damn near everybody want to be a rapper, but everybody can't. | Damn near everybody want to be a rapper, but everybody can't. |
312 | 00:17:40,193 | 00:17:43,272 | Now, I knew I was better than so many in New Orleans | Now, I knew I was better than so many in New Orleans |
313 | 00:17:43,296 | 00:17:45,999 | but the labels wouldn't pay attention to me | but the labels wouldn't pay attention to me |
314 | 00:17:46,066 | 00:17:48,935 | till KLC really took me under his wing | till KLC really took me under his wing |
315 | 00:17:49,002 | 00:17:51,538 | and then we made my demo. | and then we made my demo. |
316 | 00:17:57,410 | 00:18:02,349 | KLC was a producer on the rise in New Orleans. | KLC was a producer on the rise in New Orleans. |
317 | 00:18:02,416 | 00:18:05,118 | KL really had, like, this signature sound. | KL really had, like, this signature sound. |
318 | 00:18:06,620 | 00:18:10,824 | So KL and Serv-On started making hard, good tracks. | So KL and Serv-On started making hard, good tracks. |
319 | 00:18:16,062 | 00:18:18,632 | KL and I, every time we got a break | KL and I, every time we got a break |
320 | 00:18:18,698 | 00:18:20,801 | something would go wrong. | something would go wrong. |
321 | 00:18:24,938 | 00:18:27,073 | I submitted demos and I had a lot of doors | I submitted demos and I had a lot of doors |
322 | 00:18:27,140 | 00:18:28,708 | shut in my face, and I mean, | shut in my face, and I mean, |
323 | 00:18:28,775 | 00:18:30,477 | I had to resort to street life. | I had to resort to street life. |
324 | 00:18:31,812 | 00:18:34,114 | One night my mom told me, "Don't come home." | One night my mom told me, "Don't come home." |
325 | 00:18:34,181 | 00:18:36,416 | Some serious people in the house | Some serious people in the house |
326 | 00:18:36,483 | 00:18:39,052 | at 5:00 in the morning looking for me. | at 5:00 in the morning looking for me. |
327 | 00:18:40,320 | 00:18:43,290 | You know, most rappers from here die. | You know, most rappers from here die. |
328 | 00:18:43,356 | 00:18:46,960 | They get murdered, and so I called P. | They get murdered, and so I called P. |
329 | 00:18:47,027 | 00:18:49,362 | P is like a big brother to me. | P is like a big brother to me. |
330 | 00:18:49,429 | 00:18:51,531 | I always come back into Cali to play ball. | I always come back into Cali to play ball. |
331 | 00:18:51,598 | 00:18:54,434 | We was always tight so when stuff wasn't working for me, | We was always tight so when stuff wasn't working for me, |
332 | 00:18:54,501 | 00:18:56,937 | he was like "I got this record label, No Limit." | he was like "I got this record label, No Limit." |
333 | 00:18:57,003 | 00:19:00,407 | He called me up, so I said, "All right. | He called me up, so I said, "All right. |
334 | 00:19:00,474 | 00:19:01,942 | "If I can help you with something, | "If I can help you with something, |
335 | 00:19:02,008 | 00:19:03,543 | you know, let's figure it out." | you know, let's figure it out." |
336 | 00:19:03,610 | 00:19:06,046 | And I told him what was going on. | And I told him what was going on. |
337 | 00:19:06,113 | 00:19:08,548 | He was like "Just stay alive till in the morning. | He was like "Just stay alive till in the morning. |
338 | 00:19:08,615 | 00:19:11,184 | Your plane ticket'll be there at the airport." | Your plane ticket'll be there at the airport." |
339 | 00:19:13,320 | 00:19:17,324 | We went out to California, and the first thing he did | We went out to California, and the first thing he did |
340 | 00:19:17,357 | 00:19:19,326 | he had jackets already made with No Limit Records | he had jackets already made with No Limit Records |
341 | 00:19:19,392 | 00:19:22,195 | on the back, my name stitched in it. | on the back, my name stitched in it. |
342 | 00:19:22,329 | 00:19:24,564 | And we had a talk about loyalty and respect | And we had a talk about loyalty and respect |
343 | 00:19:24,631 | 00:19:26,967 | and about being there, and it's gonna blow up. | and about being there, and it's gonna blow up. |
344 | 00:19:27,033 | 00:19:29,536 | And that's why I knew No Limit was for me. | And that's why I knew No Limit was for me. |
345 | 00:19:32,405 | 00:19:36,376 | {\an8}In early 1995, we got to the studio | {\an8}In early 1995, we got to the studio |
346 | 00:19:36,443 | 00:19:39,446 | with some producers from the Bay Area. | with some producers from the Bay Area. |
347 | 00:19:39,513 | 00:19:41,381 | And I wasn't feeling it, | And I wasn't feeling it, |
348 | 00:19:41,448 | 00:19:45,619 | 'cause I wanted the bass of the South. | 'cause I wanted the bass of the South. |
349 | 00:19:47,287 | 00:19:52,659 | I told P, "Look, we gotta get KL up here and fast." | I told P, "Look, we gotta get KL up here and fast." |
350 | 00:19:52,726 | 00:19:54,928 | With me and Mia, if KL don't come | With me and Mia, if KL don't come |
351 | 00:19:54,995 | 00:19:56,396 | we can't do this with you. | we can't do this with you. |
352 | 00:19:56,463 | 00:19:59,633 | I was like, "Okay, let's do it." | I was like, "Okay, let's do it." |
353 | 00:20:02,102 | 00:20:04,504 | He flew KL to California | He flew KL to California |
354 | 00:20:04,571 | 00:20:06,706 | and he went straight to the studio. | and he went straight to the studio. |
355 | 00:20:06,773 | 00:20:10,043 | So KLC eventually ends up bringing in | So KLC eventually ends up bringing in |
356 | 00:20:10,110 | 00:20:11,545 | several other producers. | several other producers. |
357 | 00:20:11,611 | 00:20:14,314 | Craig B, Mo B Dick, | Craig B, Mo B Dick, |
358 | 00:20:14,381 | 00:20:17,451 | Odell, and later on, Carlos Stevens. | Odell, and later on, Carlos Stevens. |
359 | 00:20:17,517 | 00:20:21,221 | And together they become Beats by the Pound. | And together they become Beats by the Pound. |
360 | 00:20:21,321 | 00:20:24,091 | What Beats by the Pound did for Master P | What Beats by the Pound did for Master P |
361 | 00:20:24,157 | 00:20:28,161 | was give him that authentic New Orleans sound. | was give him that authentic New Orleans sound. |
362 | 00:20:29,596 | 00:20:35,168 | P got an apartment for me, Serv, Mo B, and KL. | P got an apartment for me, Serv, Mo B, and KL. |
363 | 00:20:35,268 | 00:20:38,905 | We called our house "Three... and a Broad." | We called our house "Three... and a Broad." |
364 | 00:20:41,775 | 00:20:44,277 | They became my real brothers. | They became my real brothers. |
365 | 00:20:44,311 | 00:20:47,114 | That's when things really started taking a shape | That's when things really started taking a shape |
366 | 00:20:47,180 | 00:20:50,717 | because C would be there, Silkk would be there. | because C would be there, Silkk would be there. |
367 | 00:20:50,784 | 00:20:53,487 | P would be there, KL would be playing bass. | P would be there, KL would be playing bass. |
368 | 00:20:53,553 | 00:20:55,455 | We'd freestyle and coming up with things | We'd freestyle and coming up with things |
369 | 00:20:55,522 | 00:20:59,392 | in that apartment we created, right there. | in that apartment we created, right there. |
370 | 00:20:59,459 | 00:21:01,628 | That's when KL did "Bout it." | That's when KL did "Bout it." |
371 | 00:21:04,664 | 00:21:07,667 | "Bout it" changed the game for No Limit. | "Bout it" changed the game for No Limit. |
372 | 00:21:13,447 | 00:21:17,784 | We were in the studio and KL made the beat for "Bout it." | We were in the studio and KL made the beat for "Bout it." |
373 | 00:21:17,851 | 00:21:22,289 | Master P came to the studio and KL played it | Master P came to the studio and KL played it |
374 | 00:21:22,356 | 00:21:24,158 | and he just was sitting there looking. | and he just was sitting there looking. |
375 | 00:21:24,224 | 00:21:26,193 | It was just one of them defining moments. | It was just one of them defining moments. |
376 | 00:21:26,260 | 00:21:28,695 | He was like, "Man, I need to get that." | He was like, "Man, I need to get that." |
377 | 00:21:28,762 | 00:21:30,397 | You could see in his eyes. | You could see in his eyes. |
378 | 00:21:33,200 | 00:21:35,903 | Came up with the hook and I knew that | Came up with the hook and I knew that |
379 | 00:21:35,969 | 00:21:37,437 | "Bout it, Bout it" was a hit. | "Bout it, Bout it" was a hit. |
380 | 00:21:37,504 | 00:21:40,807 | And I remember him just saying, "You 'bout it? | And I remember him just saying, "You 'bout it? |
381 | 00:21:40,874 | 00:21:42,609 | I'm 'bout it, 'bout it." | I'm 'bout it, 'bout it." |
382 | 00:21:53,387 | 00:21:56,623 | "Bout It, Bout It," that's the shot heard round the world. | "Bout It, Bout It," that's the shot heard round the world. |
383 | 00:22:06,200 | 00:22:08,602 | The whole thing was just authentic. | The whole thing was just authentic. |
384 | 00:22:08,669 | 00:22:10,771 | I remember the "Bout it, Bout it" video | I remember the "Bout it, Bout it" video |
385 | 00:22:10,838 | 00:22:13,941 | and it's just like a concert in the middle of the projects. | and it's just like a concert in the middle of the projects. |
386 | 00:22:14,007 | 00:22:17,711 | And it introduces a new artist by the name of Mia X. | And it introduces a new artist by the name of Mia X. |
387 | 00:22:25,486 | 00:22:27,221 | The music was infectious. | The music was infectious. |
388 | 00:22:29,122 | 00:22:31,725 | No matter where you were from, you felt it. | No matter where you were from, you felt it. |
389 | 00:22:33,894 | 00:22:36,439 | "Bout It, Bout It" was like a gangster-ass South song | "Bout It, Bout It" was like a gangster-ass South song |
390 | 00:22:36,463 | 00:22:38,131 | that just made you and your crew feel like | that just made you and your crew feel like |
391 | 00:22:38,198 | 00:22:40,901 | y'all could just go take on anybody. | y'all could just go take on anybody. |
392 | 00:22:43,537 | 00:22:46,540 | This thing is catching on, getting bigger and bigger. | This thing is catching on, getting bigger and bigger. |
393 | 00:22:46,607 | 00:22:49,943 | On a national level, "I'm Bout It" was really | On a national level, "I'm Bout It" was really |
394 | 00:22:50,010 | 00:22:52,179 | the foundation of making Master P | the foundation of making Master P |
395 | 00:22:52,246 | 00:22:53,981 | and No Limit Records stars. | and No Limit Records stars. |
396 | 00:22:54,047 | 00:22:58,218 | So many record executives wanted to be down with Master P. | So many record executives wanted to be down with Master P. |
397 | 00:23:01,788 | 00:23:03,099 | Jimmy Iovine, is that how it's pronounced? | Jimmy Iovine, is that how it's pronounced? |
398 | 00:23:03,123 | 00:23:04,224 | Iovine. | Iovine. |
399 | 00:23:04,291 | 00:23:06,093 | By early 1995 | By early 1995 |
400 | 00:23:06,160 | 00:23:08,562 | Jimmy Iovine at Interscope, | Jimmy Iovine at Interscope, |
401 | 00:23:08,629 | 00:23:11,165 | he's really interested in Master P. | he's really interested in Master P. |
402 | 00:23:11,231 | 00:23:13,700 | At the time Interscope with Death Row | At the time Interscope with Death Row |
403 | 00:23:13,767 | 00:23:17,037 | had the biggest artists in the world. | had the biggest artists in the world. |
404 | 00:23:25,879 | 00:23:28,382 | The red on red? Don't you like the red on red Interscope? | The red on red? Don't you like the red on red Interscope? |
405 | 00:23:28,448 | 00:23:31,285 | Jimmy Iovine, he said, "Man, I'm gonna | Jimmy Iovine, he said, "Man, I'm gonna |
406 | 00:23:31,351 | 00:23:32,951 | write you a check for a million dollars." | write you a check for a million dollars." |
407 | 00:23:32,986 | 00:23:36,323 | My job, what I'm really looking for, was the potential. | My job, what I'm really looking for, was the potential. |
408 | 00:23:36,390 | 00:23:40,360 | I get the contract, bam, seven year deal. | I get the contract, bam, seven year deal. |
409 | 00:23:40,427 | 00:23:42,329 | Couldn't use my name, | Couldn't use my name, |
410 | 00:23:42,396 | 00:23:44,598 | and I'm like, "Man, I'm gonna go | and I'm like, "Man, I'm gonna go |
411 | 00:23:44,731 | 00:23:47,201 | get something to eat and I'm gonna come back." | get something to eat and I'm gonna come back." |
412 | 00:23:47,267 | 00:23:49,236 | He said, "Well, if you don't come back | He said, "Well, if you don't come back |
413 | 00:23:49,303 | 00:23:52,005 | "you'll never get a deal in this town." | "you'll never get a deal in this town." |
414 | 00:23:52,072 | 00:23:54,107 | I end up not coming back. | I end up not coming back. |
415 | 00:23:55,742 | 00:23:57,811 | If you're a young black male | If you're a young black male |
416 | 00:23:57,878 | 00:23:59,813 | making those kind of moves, | making those kind of moves, |
417 | 00:23:59,880 | 00:24:03,650 | navigating this industry, that was a huge play. | navigating this industry, that was a huge play. |
418 | 00:24:07,921 | 00:24:10,023 | That's rolling the dice, | That's rolling the dice, |
419 | 00:24:10,090 | 00:24:11,492 | but that's also extreme confidence | but that's also extreme confidence |
420 | 00:24:11,558 | 00:24:13,927 | and knowing what your brand and your product is. | and knowing what your brand and your product is. |
421 | 00:24:13,994 | 00:24:17,431 | That white man offered me a million dollars | That white man offered me a million dollars |
422 | 00:24:17,498 | 00:24:20,467 | and he don't know me. How much you think I'm worth? | and he don't know me. How much you think I'm worth? |
423 | 00:24:20,534 | 00:24:23,680 | If he offered us a million we're worth 100 million. | If he offered us a million we're worth 100 million. |
424 | 00:24:23,704 | 00:24:25,515 | They ain't gonna offer you that if you got something. | They ain't gonna offer you that if you got something. |
425 | 00:24:25,539 | 00:24:27,508 | He just let us know what we got now. | He just let us know what we got now. |
426 | 00:24:27,574 | 00:24:32,379 | Master P realized, if I don't know what I'm doing, | Master P realized, if I don't know what I'm doing, |
427 | 00:24:32,446 | 00:24:35,549 | you can lose money in this game real quick. | you can lose money in this game real quick. |
428 | 00:24:35,616 | 00:24:38,719 | So he sought knowledge of the record industry | So he sought knowledge of the record industry |
429 | 00:24:38,752 | 00:24:41,188 | from people who knew what they were talking about. | from people who knew what they were talking about. |
430 | 00:24:41,255 | 00:24:43,457 | He was like, "I wanna own my own shit. | He was like, "I wanna own my own shit. |
431 | 00:24:43,524 | 00:24:45,125 | "I wanna own my own masters, everything. | "I wanna own my own masters, everything. |
432 | 00:24:45,192 | 00:24:46,960 | What do I gotta do to do that?" | What do I gotta do to do that?" |
433 | 00:24:48,729 | 00:24:50,230 | P went to go see | P went to go see |
434 | 00:24:50,297 | 00:24:51,732 | Michael Jackson's lawyer | Michael Jackson's lawyer |
435 | 00:24:51,765 | 00:24:55,536 | and the guy wanted $25,000 to come sit with him. | and the guy wanted $25,000 to come sit with him. |
436 | 00:24:55,602 | 00:24:58,338 | I gave him the 25,000. | I gave him the 25,000. |
437 | 00:24:58,405 | 00:24:59,916 | He was like, "Look, if you want some money, | He was like, "Look, if you want some money, |
438 | 00:24:59,940 | 00:25:03,777 | "you want a distribution deal where you get 85% | "you want a distribution deal where you get 85% |
439 | 00:25:03,844 | 00:25:07,181 | and the record company get 15%." | and the record company get 15%." |
440 | 00:25:07,247 | 00:25:10,818 | I said, "I want a distribution deal." | I said, "I want a distribution deal." |
441 | 00:25:11,919 | 00:25:14,454 | And because of Dave Weiner | And because of Dave Weiner |
442 | 00:25:14,521 | 00:25:16,423 | Priority came at the right time. | Priority came at the right time. |
443 | 00:25:19,693 | 00:25:21,395 | {\an8} By the mid 1990s | {\an8} By the mid 1990s |
444 | 00:25:21,461 | 00:25:25,432 | Priority Records had had a tremendous amount of success. | Priority Records had had a tremendous amount of success. |
445 | 00:25:25,499 | 00:25:29,403 | They had Ruthless Records, which was Eazy-E and N.W.A. | They had Ruthless Records, which was Eazy-E and N.W.A. |
446 | 00:25:29,469 | 00:25:31,681 | And Ice Cube of course was huge. | And Ice Cube of course was huge. |
447 | 00:25:36,543 | 00:25:39,689 | But what Priority didn't have in 1995 was | But what Priority didn't have in 1995 was |
448 | 00:25:39,713 | 00:25:43,050 | a steady stream or a new pipeline of artists. | a steady stream or a new pipeline of artists. |
449 | 00:25:49,556 | 00:25:52,493 | Dave was really into Master P | Dave was really into Master P |
450 | 00:25:52,559 | 00:25:55,028 | and what I heard I liked, so what I was gonna do, | and what I heard I liked, so what I was gonna do, |
451 | 00:25:55,095 | 00:25:56,973 | I was give him everything we gave everyone else. | I was give him everything we gave everyone else. |
452 | 00:25:56,997 | 00:26:01,635 | Most artists come in and get 10% or 20% deals. | Most artists come in and get 10% or 20% deals. |
453 | 00:26:01,735 | 00:26:03,971 | We were interested in Master P as a businessman | We were interested in Master P as a businessman |
454 | 00:26:04,037 | 00:26:05,272 | and a record label owner, | and a record label owner, |
455 | 00:26:05,339 | 00:26:08,509 | and the few artists he had around him. | and the few artists he had around him. |
456 | 00:26:10,511 | 00:26:13,180 | We were all seeing really how this was building | We were all seeing really how this was building |
457 | 00:26:13,247 | 00:26:18,819 | so we set up some formal type meetings and he came to L.A. | so we set up some formal type meetings and he came to L.A. |
458 | 00:26:22,055 | 00:26:23,666 | {\an8}He comes in and he's a tall guy, | {\an8}He comes in and he's a tall guy, |
459 | 00:26:23,690 | 00:26:28,028 | he's got a tee shirt on, a baseball cap, backwards. | he's got a tee shirt on, a baseball cap, backwards. |
460 | 00:26:28,095 | 00:26:30,297 | He was the tallest rapper I'd ever seen. | He was the tallest rapper I'd ever seen. |
461 | 00:26:30,364 | 00:26:33,534 | He said, "Man, you know we wanna give you a record deal." | He said, "Man, you know we wanna give you a record deal." |
462 | 00:26:33,600 | 00:26:37,037 | And I'm like, "Look man, I want a distribution deal. | And I'm like, "Look man, I want a distribution deal. |
463 | 00:26:37,104 | 00:26:39,273 | I want a 85/15 deal." | I want a 85/15 deal." |
464 | 00:26:39,339 | 00:26:42,042 | No one had done a deal like this before. | No one had done a deal like this before. |
465 | 00:26:42,109 | 00:26:44,478 | But Master P, | But Master P, |
466 | 00:26:44,545 | 00:26:47,848 | he was like absolutely non-negotiable. | he was like absolutely non-negotiable. |
467 | 00:26:47,915 | 00:26:51,418 | They gave me a deal, the rest was history. | They gave me a deal, the rest was history. |
468 | 00:26:54,721 | 00:26:57,257 | It was 85/15 and then we went back. | It was 85/15 and then we went back. |
469 | 00:26:57,324 | 00:27:00,294 | We needed $250,000 advance for some records | We needed $250,000 advance for some records |
470 | 00:27:00,360 | 00:27:02,229 | and then it went to 80/20. | and then it went to 80/20. |
471 | 00:27:02,296 | 00:27:05,532 | Okay, you own your masters, you own all the music. | Okay, you own your masters, you own all the music. |
472 | 00:27:05,599 | 00:27:09,436 | You're basically paying us a 20% fee | You're basically paying us a 20% fee |
473 | 00:27:09,503 | 00:27:12,673 | to get it into record stores, | to get it into record stores, |
474 | 00:27:12,739 | 00:27:14,541 | and you have to do everything else, | and you have to do everything else, |
475 | 00:27:14,675 | 00:27:16,276 | marketing and promotions. | marketing and promotions. |
476 | 00:27:16,343 | 00:27:19,947 | I think he had the best deal at the time | I think he had the best deal at the time |
477 | 00:27:20,013 | 00:27:24,718 | of any black-owned record company in history. | of any black-owned record company in history. |
478 | 00:27:24,785 | 00:27:26,854 | Master P, I mean goddam, | Master P, I mean goddam, |
479 | 00:27:26,920 | 00:27:29,356 | that is not how an artist thinks. | that is not how an artist thinks. |
480 | 00:27:29,423 | 00:27:31,358 | That's how a business person thinks. | That's how a business person thinks. |
481 | 00:27:37,956 | 00:27:42,728 | So in 1995 Master P signs a 80/20 deal with Priority. | So in 1995 Master P signs a 80/20 deal with Priority. |
482 | 00:27:47,232 | 00:27:52,271 | $15 per CD, and 80% of that going into his pocket. | $15 per CD, and 80% of that going into his pocket. |
483 | 00:27:52,337 | 00:27:54,206 | It starts adding up really fast. | It starts adding up really fast. |
484 | 00:27:54,273 | 00:27:56,141 | When you're your own label, | When you're your own label, |
485 | 00:27:56,208 | 00:27:59,044 | it gives you the freedom to control every move you make, | it gives you the freedom to control every move you make, |
486 | 00:27:59,111 | 00:28:02,781 | versus being, you know, at the mercy of the majors. | versus being, you know, at the mercy of the majors. |
487 | 00:28:04,683 | 00:28:05,860 | While Master P was on top | While Master P was on top |
488 | 00:28:05,884 | 00:28:08,020 | in the Bay, back in New Orleans | in the Bay, back in New Orleans |
489 | 00:28:08,086 | 00:28:10,222 | Cash Money Records, they were getting a lot of love. | Cash Money Records, they were getting a lot of love. |
490 | 00:28:10,289 | 00:28:12,825 | They had BG, Lil Wayne, | They had BG, Lil Wayne, |
491 | 00:28:12,891 | 00:28:16,361 | U.N.L.V., Mannie Fresh and Juvie. | U.N.L.V., Mannie Fresh and Juvie. |
492 | 00:28:16,428 | 00:28:18,197 | New Orleans to the end. | New Orleans to the end. |
493 | 00:28:18,263 | 00:28:22,201 | Cash Money was amongst the hottest labels in the city. | Cash Money was amongst the hottest labels in the city. |
494 | 00:28:22,267 | 00:28:23,468 | Cash Money was already | Cash Money was already |
495 | 00:28:23,535 | 00:28:25,137 | a successful independent enterprise, | a successful independent enterprise, |
496 | 00:28:25,204 | 00:28:28,941 | but what Cash Money didn't have was national distribution. | but what Cash Money didn't have was national distribution. |
497 | 00:28:29,007 | 00:28:32,277 | Cash Money owners Birdman and Slim | Cash Money owners Birdman and Slim |
498 | 00:28:32,344 | 00:28:35,314 | reach out to Master P to see if they can | reach out to Master P to see if they can |
499 | 00:28:35,380 | 00:28:39,051 | get artists on their label distributed through his label. | get artists on their label distributed through his label. |
500 | 00:28:40,719 | 00:28:43,722 | '95, '96, we sat down with those guys | '95, '96, we sat down with those guys |
501 | 00:28:43,789 | 00:28:45,724 | at some restaurant in New Orleans. | at some restaurant in New Orleans. |
502 | 00:28:49,761 | 00:28:52,865 | It was Baby Slim, myself and P, | It was Baby Slim, myself and P, |
503 | 00:28:52,931 | 00:28:56,068 | and we talked to them about utilizing | and we talked to them about utilizing |
504 | 00:28:56,134 | 00:28:57,469 | our relationship with Priority | our relationship with Priority |
505 | 00:28:57,536 | 00:29:01,073 | and our distribution and funneling through. | and our distribution and funneling through. |
506 | 00:29:02,574 | 00:29:04,977 | But P, he had a different idea. | But P, he had a different idea. |
507 | 00:29:05,043 | 00:29:08,447 | Baby was his own dude, like, he had his own vision. | Baby was his own dude, like, he had his own vision. |
508 | 00:29:08,514 | 00:29:10,191 | That never would have worked with No Limit. | That never would have worked with No Limit. |
509 | 00:29:10,215 | 00:29:11,617 | So we left it at that. | So we left it at that. |
510 | 00:29:11,750 | 00:29:13,752 | It was nothing else after that, you know? | It was nothing else after that, you know? |
511 | 00:29:13,819 | 00:29:15,754 | We kept it moving. | We kept it moving. |
512 | 00:29:20,792 | 00:29:24,739 | Meanwhile, back in the Bay Area, a lot of drama ensued. | Meanwhile, back in the Bay Area, a lot of drama ensued. |
513 | 00:29:24,763 | 00:29:27,633 | Master P's 80/20 distribution deal | Master P's 80/20 distribution deal |
514 | 00:29:27,766 | 00:29:29,768 | creates huge tension for No Limit. | creates huge tension for No Limit. |
515 | 00:29:29,801 | 00:29:31,513 | Guys felt like they weren't getting the money | Guys felt like they weren't getting the money |
516 | 00:29:31,537 | 00:29:33,405 | and Master P did. | and Master P did. |
517 | 00:29:33,472 | 00:29:35,941 | There were rumblings around finances. | There were rumblings around finances. |
518 | 00:29:36,008 | 00:29:38,710 | All the artists would come to me upset with P | All the artists would come to me upset with P |
519 | 00:29:38,777 | 00:29:43,782 | but kind of afraid of P, and it's the trust factor. | but kind of afraid of P, and it's the trust factor. |
520 | 00:29:43,849 | 00:29:45,717 | People don't trust you with money. | People don't trust you with money. |
521 | 00:29:48,287 | 00:29:49,687 | I believe the Priority deal | I believe the Priority deal |
522 | 00:29:49,721 | 00:29:51,824 | broke up the Northern California faction. | broke up the Northern California faction. |
523 | 00:29:51,890 | 00:29:55,127 | Master P, he kept on saying he owned all the masters. | Master P, he kept on saying he owned all the masters. |
524 | 00:29:55,194 | 00:29:58,230 | You know, mean didn't nobody have no other part in it. | You know, mean didn't nobody have no other part in it. |
525 | 00:29:58,297 | 00:30:00,566 | After we signed the deal with Priority | After we signed the deal with Priority |
526 | 00:30:00,632 | 00:30:02,501 | we had to work for the guys in the Bay. | we had to work for the guys in the Bay. |
527 | 00:30:02,568 | 00:30:04,069 | They wasn't putting out no records | They wasn't putting out no records |
528 | 00:30:04,136 | 00:30:05,771 | so they couldn't get paid. | so they couldn't get paid. |
529 | 00:30:07,239 | 00:30:09,208 | Next thing you know we had a little situation | Next thing you know we had a little situation |
530 | 00:30:09,274 | 00:30:14,446 | which caused Master P, Tobin and King George to split. | which caused Master P, Tobin and King George to split. |
531 | 00:30:14,513 | 00:30:16,248 | I have a lack of trust for him, | I have a lack of trust for him, |
532 | 00:30:16,315 | 00:30:18,584 | he's got a lack of trust for me. | he's got a lack of trust for me. |
533 | 00:30:18,650 | 00:30:20,853 | It was tough for me to leave | It was tough for me to leave |
534 | 00:30:20,919 | 00:30:22,855 | but I was kind of frustrated with things, | but I was kind of frustrated with things, |
535 | 00:30:22,921 | 00:30:24,766 | and then at that time I had a couple different labels | and then at that time I had a couple different labels |
536 | 00:30:24,790 | 00:30:27,426 | who wanted to do some other projects. | who wanted to do some other projects. |
537 | 00:30:27,493 | 00:30:31,296 | Tobin came to us, and to Mia and to KL and, | Tobin came to us, and to Mia and to KL and, |
538 | 00:30:31,363 | 00:30:33,966 | "Hey, we got this and we're gonna do this and we..." | "Hey, we got this and we're gonna do this and we..." |
539 | 00:30:34,032 | 00:30:36,702 | We were like, "We ain't up here for that." | We were like, "We ain't up here for that." |
540 | 00:30:36,735 | 00:30:40,839 | The word goes out that Tobin and I | The word goes out that Tobin and I |
541 | 00:30:40,906 | 00:30:44,686 | are planning on getting a side deal with Priority. | are planning on getting a side deal with Priority. |
542 | 00:30:44,710 | 00:30:46,020 | Tobin starts telling them | Tobin starts telling them |
543 | 00:30:46,044 | 00:30:48,113 | he can do his own thing, he didn't need me, | he can do his own thing, he didn't need me, |
544 | 00:30:48,180 | 00:30:49,958 | so I was like, "Man, well good luck to you and all, | so I was like, "Man, well good luck to you and all, |
545 | 00:30:49,982 | 00:30:52,417 | {\an8}'cause I'm gonna keep doing what I gotta do." | {\an8}'cause I'm gonna keep doing what I gotta do." |
546 | 00:30:53,919 | 00:30:56,922 | {\an8}That's when I knew, it was over. | {\an8}That's when I knew, it was over. |
547 | 00:30:58,457 | 00:31:02,127 | When Master P severed ties with me | When Master P severed ties with me |
548 | 00:31:02,194 | 00:31:04,129 | that broke my heart, man. | that broke my heart, man. |
549 | 00:31:05,831 | 00:31:07,399 | That shit broke my heart. | That shit broke my heart. |
550 | 00:31:07,466 | 00:31:09,535 | You know, I had a lot of love for King, | You know, I had a lot of love for King, |
551 | 00:31:09,601 | 00:31:11,637 | but at the same time he couldn't see | but at the same time he couldn't see |
552 | 00:31:11,737 | 00:31:13,572 | the bigger picture of what I was doing. | the bigger picture of what I was doing. |
553 | 00:31:13,639 | 00:31:17,743 | Master P, he said, "I want everybody to know. | Master P, he said, "I want everybody to know. |
554 | 00:31:17,776 | 00:31:22,614 | "King George is no longer with No Limit Records." | "King George is no longer with No Limit Records." |
555 | 00:31:22,748 | 00:31:28,153 | I always had your back and you gonna leave me for dead. | I always had your back and you gonna leave me for dead. |
556 | 00:31:30,889 | 00:31:32,558 | That hurt me, man... | That hurt me, man... |
557 | 00:31:36,261 | 00:31:39,898 | No Limit is what I created, TRU is what I created. | No Limit is what I created, TRU is what I created. |
558 | 00:31:39,965 | 00:31:44,002 | I opened my arms to people to join my movement. | I opened my arms to people to join my movement. |
559 | 00:31:44,069 | 00:31:47,239 | So now if I see you and you not doing | So now if I see you and you not doing |
560 | 00:31:47,306 | 00:31:49,708 | the same thing I'm doing, I'm gonna cut you off. | the same thing I'm doing, I'm gonna cut you off. |
561 | 00:31:50,843 | 00:31:52,010 | That's just what men do, | That's just what men do, |
562 | 00:31:52,077 | 00:31:53,946 | so if you don't like it that's on you. | so if you don't like it that's on you. |
563 | 00:31:55,280 | 00:31:56,691 | That was one of, you know, | That was one of, you know, |
564 | 00:31:56,715 | 00:31:58,450 | the defining moments to all of us. | the defining moments to all of us. |
565 | 00:31:58,517 | 00:32:03,489 | P sat us down, me, C, Silkk, Mia, Mo B, KL. | P sat us down, me, C, Silkk, Mia, Mo B, KL. |
566 | 00:32:03,555 | 00:32:05,491 | All of us up there from New Orleans. | All of us up there from New Orleans. |
567 | 00:32:05,557 | 00:32:08,227 | P was like, "I wanna see who here with me." | P was like, "I wanna see who here with me." |
568 | 00:32:08,293 | 00:32:10,729 | And he was just like, "Man, we gotta hang in there together | And he was just like, "Man, we gotta hang in there together |
569 | 00:32:10,796 | 00:32:13,532 | "'cause some of us ain't gonna make it. | "'cause some of us ain't gonna make it. |
570 | 00:32:13,599 | 00:32:15,033 | "Might be in jail, might be dead. | "Might be in jail, might be dead. |
571 | 00:32:15,100 | 00:32:17,302 | "You know, might be just jealously walking off. | "You know, might be just jealously walking off. |
572 | 00:32:17,369 | 00:32:20,939 | We just gotta keep our focus and do what we have to do." | We just gotta keep our focus and do what we have to do." |
573 | 00:32:21,006 | 00:32:23,775 | We in a tough situation | We in a tough situation |
574 | 00:32:23,842 | 00:32:25,811 | but let's make the best out of it. | but let's make the best out of it. |
575 | 00:32:25,878 | 00:32:29,147 | This is No Limit. We have to move on. | This is No Limit. We have to move on. |
576 | 00:32:36,079 | 00:32:37,890 | When I was in the Bay, a lot of those guys | When I was in the Bay, a lot of those guys |
577 | 00:32:37,914 | 00:32:40,283 | didn't believe in me, even the guys that was around me, | didn't believe in me, even the guys that was around me, |
578 | 00:32:40,350 | 00:32:42,452 | that was with me, they couldn't see my vision. | that was with me, they couldn't see my vision. |
579 | 00:32:42,519 | 00:32:45,722 | Everybody that doubted, they was out of my life. | Everybody that doubted, they was out of my life. |
580 | 00:32:45,789 | 00:32:48,091 | The people that believed started coming together. | The people that believed started coming together. |
581 | 00:32:48,158 | 00:32:49,793 | You either with us or you're against us. | You either with us or you're against us. |
582 | 00:32:49,859 | 00:32:51,161 | But you're not gonna stop us. | But you're not gonna stop us. |
583 | 00:32:51,227 | 00:32:54,297 | That's what that "Ice Cream Man" album was about. | That's what that "Ice Cream Man" album was about. |
584 | 00:32:55,932 | 00:32:58,568 | April '96, "The Ice Cream Man" drops. | April '96, "The Ice Cream Man" drops. |
585 | 00:32:58,635 | 00:33:00,703 | Another shot heard around the world. | Another shot heard around the world. |
586 | 00:33:00,770 | 00:33:05,141 | That "Ice Cream man" was done in a weekend, completed. | That "Ice Cream man" was done in a weekend, completed. |
587 | 00:33:12,715 | 00:33:14,984 | "Mister Ice Cream Man," that shit was fly as... | "Mister Ice Cream Man," that shit was fly as... |
588 | 00:33:22,392 | 00:33:25,595 | I sold dope so all the drug dealers in songs | I sold dope so all the drug dealers in songs |
589 | 00:33:25,662 | 00:33:27,039 | that were relevant to selling drugs, | that were relevant to selling drugs, |
590 | 00:33:27,063 | 00:33:29,966 | I always had a radar for that. | I always had a radar for that. |
591 | 00:33:30,033 | 00:33:31,768 | Well everybody wanna taste some ice cream. | Well everybody wanna taste some ice cream. |
592 | 00:33:34,137 | 00:33:35,972 | In the hood, the ice cream man | In the hood, the ice cream man |
593 | 00:33:36,005 | 00:33:39,952 | served another kind of white other than vanilla. | served another kind of white other than vanilla. |
594 | 00:33:41,544 | 00:33:44,314 | And he married those themes together, | And he married those themes together, |
595 | 00:33:44,380 | 00:33:45,982 | and made a smash hit. | and made a smash hit. |
596 | 00:33:50,286 | 00:33:53,256 | I think that identity that resonated with | I think that identity that resonated with |
597 | 00:33:53,323 | 00:33:57,293 | all the street guys in the hood, they were our core audience. | all the street guys in the hood, they were our core audience. |
598 | 00:34:20,350 | 00:34:21,451 | It was infectious. | It was infectious. |
599 | 00:34:21,518 | 00:34:23,453 | Come check this out. He's a hit twice. | Come check this out. He's a hit twice. |
600 | 00:34:23,520 | 00:34:25,188 | This is only just the beginning. | This is only just the beginning. |
601 | 00:34:25,255 | 00:34:27,500 | It was like a wave that just came from New Orleans | It was like a wave that just came from New Orleans |
602 | 00:34:27,524 | 00:34:29,025 | all the way over to the East Coast, | all the way over to the East Coast, |
603 | 00:34:29,092 | 00:34:31,361 | up North, the whole bit. Everybody was in. | up North, the whole bit. Everybody was in. |
604 | 00:34:34,731 | 00:34:36,833 | I know y'all, y'all got this "Ice Cream Man" album | I know y'all, y'all got this "Ice Cream Man" album |
605 | 00:34:36,966 | 00:34:39,169 | 'cause it's straight up ice cream, 31 flavors. | 'cause it's straight up ice cream, 31 flavors. |
606 | 00:34:39,235 | 00:34:41,971 | Silkk, that's my brother, you know what I'm saying? | Silkk, that's my brother, you know what I'm saying? |
607 | 00:34:42,038 | 00:34:43,440 | C-Murder, that's my brother. | C-Murder, that's my brother. |
608 | 00:34:43,506 | 00:34:45,074 | We all one big family. | We all one big family. |
609 | 00:34:45,141 | 00:34:48,244 | It's all about getting paid and a nice feeling. | It's all about getting paid and a nice feeling. |
610 | 00:34:50,280 | 00:34:52,482 | In '96 when "Ice Cream Man" dropped, | In '96 when "Ice Cream Man" dropped, |
611 | 00:34:52,549 | 00:34:55,718 | we were all pretty shocked 'cause it did really well. | we were all pretty shocked 'cause it did really well. |
612 | 00:34:55,785 | 00:34:58,688 | And we were flying. We were doing unbelievable. | And we were flying. We were doing unbelievable. |
613 | 00:34:58,755 | 00:34:59,989 | People were buying the record, | People were buying the record, |
614 | 00:35:00,023 | 00:35:01,558 | buying the record, buying the record. | buying the record, buying the record. |
615 | 00:35:01,624 | 00:35:04,994 | I was happy we were going gold and then it went platinum. | I was happy we were going gold and then it went platinum. |
616 | 00:35:05,028 | 00:35:08,231 | "The Ice Cream Man" becomes his first project | "The Ice Cream Man" becomes his first project |
617 | 00:35:08,298 | 00:35:10,033 | to go platinum. | to go platinum. |
618 | 00:35:10,100 | 00:35:11,734 | When "Ice Cream Man" went platinum, | When "Ice Cream Man" went platinum, |
619 | 00:35:11,801 | 00:35:14,304 | P wasn't shocked because he put the work in. | P wasn't shocked because he put the work in. |
620 | 00:35:14,370 | 00:35:16,272 | He was making a fist load of money. | He was making a fist load of money. |
621 | 00:35:16,339 | 00:35:18,074 | It was unbelievable. | It was unbelievable. |
622 | 00:35:18,141 | 00:35:20,810 | {\an8}He started getting checks for like a million, 750. | {\an8}He started getting checks for like a million, 750. |
623 | 00:35:20,877 | 00:35:23,913 | Most times, he put 200,000, 300,000 in my account. | Most times, he put 200,000, 300,000 in my account. |
624 | 00:35:24,013 | 00:35:26,049 | I was scared to death. Man, we going to jail. | I was scared to death. Man, we going to jail. |
625 | 00:35:26,116 | 00:35:29,052 | But he like, "Man, shut up and come on." | But he like, "Man, shut up and come on." |
626 | 00:35:29,119 | 00:35:32,255 | Despite his newfound success, Master P, | Despite his newfound success, Master P, |
627 | 00:35:32,322 | 00:35:33,957 | he really wanted to get some coverage | he really wanted to get some coverage |
628 | 00:35:33,990 | 00:35:36,993 | in a hip hop trade magazine called "4080." | in a hip hop trade magazine called "4080." |
629 | 00:35:38,128 | 00:35:41,865 | "4080" magazine was very influential | "4080" magazine was very influential |
630 | 00:35:41,965 | 00:35:45,168 | and important for the independent hustle movement. | and important for the independent hustle movement. |
631 | 00:35:45,235 | 00:35:48,071 | The "Ice Cream Man" album had so much success that | The "Ice Cream Man" album had so much success that |
632 | 00:35:48,138 | 00:35:52,208 | Master P thought he should be able to get a solo cover. | Master P thought he should be able to get a solo cover. |
633 | 00:35:52,275 | 00:35:54,954 | I was the editor of "4080" magazine. | I was the editor of "4080" magazine. |
634 | 00:35:54,978 | 00:35:59,883 | I remember it came down to Master P and Busta Rhymes. | I remember it came down to Master P and Busta Rhymes. |
635 | 00:35:59,983 | 00:36:01,427 | Put ya hands up in here! | Put ya hands up in here! |
636 | 00:36:01,451 | 00:36:03,720 | As the story goes, P got on the phone | As the story goes, P got on the phone |
637 | 00:36:03,787 | 00:36:05,622 | one day with the publisher. | one day with the publisher. |
638 | 00:36:10,260 | 00:36:13,596 | P was adamant that he needed to have a cover | P was adamant that he needed to have a cover |
639 | 00:36:13,663 | 00:36:15,999 | by himself on the magazine. | by himself on the magazine. |
640 | 00:36:17,100 | 00:36:19,235 | To emphasize his point... | To emphasize his point... |
641 | 00:36:21,871 | 00:36:23,406 | P shot a gun into the air. | P shot a gun into the air. |
642 | 00:36:25,341 | 00:36:29,412 | And so Master P got his first solo cover. | And so Master P got his first solo cover. |
643 | 00:36:31,881 | 00:36:33,550 | I guess he made his point. | I guess he made his point. |
644 | 00:36:33,616 | 00:36:35,685 | Come on man, don't believe that, man. | Come on man, don't believe that, man. |
645 | 00:36:35,752 | 00:36:37,420 | The "4080" liked me, man. | The "4080" liked me, man. |
646 | 00:36:38,955 | 00:36:41,324 | At that time P was changing. | At that time P was changing. |
647 | 00:36:41,391 | 00:36:43,193 | You know, he started taking chances. | You know, he started taking chances. |
648 | 00:36:44,994 | 00:36:47,130 | He goes from just being a solo artist | He goes from just being a solo artist |
649 | 00:36:47,197 | 00:36:50,967 | to running a label with a brilliant strategic plan. | to running a label with a brilliant strategic plan. |
650 | 00:36:51,000 | 00:36:54,404 | At that particular time P had a roster | At that particular time P had a roster |
651 | 00:36:54,471 | 00:36:57,073 | of artists from New Orleans, | of artists from New Orleans, |
652 | 00:36:57,140 | 00:36:59,476 | with Mia X representing for the ladies. | with Mia X representing for the ladies. |
653 | 00:36:59,542 | 00:37:02,212 | She had released "Good Girl Gone Bad" | She had released "Good Girl Gone Bad" |
654 | 00:37:02,278 | 00:37:07,417 | and that's early stages of the signature No Limit sound. | and that's early stages of the signature No Limit sound. |
655 | 00:37:07,484 | 00:37:09,419 | {\an8} They also have Skull Duggery. | {\an8} They also have Skull Duggery. |
656 | 00:37:09,486 | 00:37:11,154 | Down South. | Down South. |
657 | 00:37:11,221 | 00:37:12,989 | Kane and Abel. Mr. Abel. | Kane and Abel. Mr. Abel. |
658 | 00:37:13,022 | 00:37:14,491 | And? Mr. Kane. | And? Mr. Kane. |
659 | 00:37:14,557 | 00:37:18,294 | And then P's brothers, obviously, C-Murder and Silkk. | And then P's brothers, obviously, C-Murder and Silkk. |
660 | 00:37:18,361 | 00:37:20,864 | I put my first record out, "The Shocker." | I put my first record out, "The Shocker." |
661 | 00:37:22,132 | 00:37:23,609 | That why I named my album "The Shocker" | That why I named my album "The Shocker" |
662 | 00:37:23,633 | 00:37:25,735 | 'cause I knew everybody was underestimating me. | 'cause I knew everybody was underestimating me. |
663 | 00:37:25,802 | 00:37:27,137 | "Shocker" word do you. For sure. | "Shocker" word do you. For sure. |
664 | 00:37:27,203 | 00:37:28,763 | You know what I'm saying, I had to, dog. | You know what I'm saying, I had to, dog. |
665 | 00:37:34,377 | 00:37:36,646 | I just had momentum, it was like, | I just had momentum, it was like, |
666 | 00:37:36,713 | 00:37:39,015 | put him out now. | put him out now. |
667 | 00:37:43,787 | 00:37:45,121 | P did the math. | P did the math. |
668 | 00:37:45,188 | 00:37:47,524 | If I just put out a bunch of records | If I just put out a bunch of records |
669 | 00:37:47,590 | 00:37:51,461 | and I take 80% every time, that's gonna add up. | and I take 80% every time, that's gonna add up. |
670 | 00:37:58,401 | 00:38:01,237 | We saw how much money we making off of one album, | We saw how much money we making off of one album, |
671 | 00:38:01,304 | 00:38:03,573 | we could make an album every month. | we could make an album every month. |
672 | 00:38:03,640 | 00:38:05,742 | Look how much more money we could get down the road. | Look how much more money we could get down the road. |
673 | 00:38:12,582 | 00:38:15,852 | {\an8}I don't think Priority understood | {\an8}I don't think Priority understood |
674 | 00:38:15,985 | 00:38:17,687 | what was about to happen. | what was about to happen. |
675 | 00:38:17,754 | 00:38:20,256 | Working at Priority, every Wednesday there'd be | Working at Priority, every Wednesday there'd be |
676 | 00:38:20,323 | 00:38:22,425 | an executive meeting and we'd go in there | an executive meeting and we'd go in there |
677 | 00:38:22,492 | 00:38:24,828 | and talk about the projects that were on the table. | and talk about the projects that were on the table. |
678 | 00:38:27,230 | 00:38:29,432 | So I'm sitting in this corporate meeting. | So I'm sitting in this corporate meeting. |
679 | 00:38:29,499 | 00:38:31,367 | They're telling me everything I can't do. | They're telling me everything I can't do. |
680 | 00:38:31,434 | 00:38:33,970 | Me and P are the only two brothers in there, right? | Me and P are the only two brothers in there, right? |
681 | 00:38:34,037 | 00:38:37,373 | Out of nowhere... I said, | Out of nowhere... I said, |
682 | 00:38:37,440 | 00:38:39,442 | "Man you think you white, you right." | "Man you think you white, you right." |
683 | 00:38:41,144 | 00:38:42,946 | Y'all think white is right, | Y'all think white is right, |
684 | 00:38:43,012 | 00:38:44,748 | and that ain't the... case here. | and that ain't the... case here. |
685 | 00:38:44,814 | 00:38:46,459 | Man, you know what, this is my company. | Man, you know what, this is my company. |
686 | 00:38:46,483 | 00:38:48,952 | I can put out how many records I want to put out. | I can put out how many records I want to put out. |
687 | 00:38:48,985 | 00:38:50,463 | This is our shit and we own it, | This is our shit and we own it, |
688 | 00:38:50,487 | 00:38:52,322 | and this what the... We gonna do. | and this what the... We gonna do. |
689 | 00:38:52,388 | 00:38:54,390 | Come on, buyers, get the... up outta here. | Come on, buyers, get the... up outta here. |
690 | 00:38:54,457 | 00:38:56,793 | And that's how we left 'em. We walked out, | And that's how we left 'em. We walked out, |
691 | 00:38:56,860 | 00:38:59,095 | closed the door, I hugged that... | closed the door, I hugged that... |
692 | 00:38:59,162 | 00:39:01,002 | I told him, "Boy, that's the most powerful shit | I told him, "Boy, that's the most powerful shit |
693 | 00:39:01,064 | 00:39:03,366 | I ever seen before in my life." | I ever seen before in my life." |
694 | 00:39:03,433 | 00:39:05,268 | And after that they got in line. | And after that they got in line. |
695 | 00:39:06,836 | 00:39:08,314 | Oh man, I'm gonna tell you like this here | Oh man, I'm gonna tell you like this here |
696 | 00:39:08,338 | 00:39:10,106 | when you see a No Limit project | when you see a No Limit project |
697 | 00:39:10,173 | 00:39:13,009 | from the cassette to the CD to the tape | from the cassette to the CD to the tape |
698 | 00:39:13,076 | 00:39:16,346 | we control all that, it's mine, I own this here. | we control all that, it's mine, I own this here. |
699 | 00:39:16,413 | 00:39:18,448 | And at that point he said | And at that point he said |
700 | 00:39:18,515 | 00:39:20,216 | "Where's my... office? You don't think | "Where's my... office? You don't think |
701 | 00:39:20,283 | 00:39:22,018 | I... deserve an office, bruh?" | I... deserve an office, bruh?" |
702 | 00:39:22,085 | 00:39:24,587 | Ya heard me, ya heard me? | Ya heard me, ya heard me? |
703 | 00:39:24,654 | 00:39:26,823 | He brought up a good point, so we got him | He brought up a good point, so we got him |
704 | 00:39:26,890 | 00:39:28,825 | a corner office in the CNN building. | a corner office in the CNN building. |
705 | 00:39:28,892 | 00:39:31,728 | Got a pool table in there. | Got a pool table in there. |
706 | 00:39:31,795 | 00:39:34,197 | P is reaping the rewards. | P is reaping the rewards. |
707 | 00:39:34,264 | 00:39:37,066 | He buys a house in Beverly Hills. | He buys a house in Beverly Hills. |
708 | 00:39:37,133 | 00:39:39,202 | But even though P is making moves, | But even though P is making moves, |
709 | 00:39:39,269 | 00:39:41,004 | it didn't come without contention. | it didn't come without contention. |
710 | 00:39:42,472 | 00:39:44,741 | I get a phone call and it's Suge Knight. | I get a phone call and it's Suge Knight. |
711 | 00:39:44,808 | 00:39:48,244 | He said, "Man, you know, California ain't big enough." | He said, "Man, you know, California ain't big enough." |
712 | 00:39:48,311 | 00:39:51,548 | Suge told P, "Welcome to L.A. but there ain't enough room | Suge told P, "Welcome to L.A. but there ain't enough room |
713 | 00:39:51,614 | 00:39:54,517 | for both of us in L.A." P told him... | for both of us in L.A." P told him... |
714 | 00:39:54,584 | 00:39:56,453 | When you moving? | When you moving? |
715 | 00:40:00,949 | 00:40:02,193 | No Limit Records is in the house. | No Limit Records is in the house. |
716 | 00:40:02,217 | 00:40:05,253 | This was the height of No Limit's power. | This was the height of No Limit's power. |
717 | 00:40:05,320 | 00:40:07,589 | Nobody touched us back then. | Nobody touched us back then. |
718 | 00:40:07,655 | 00:40:09,166 | Roll in and chill right there, | Roll in and chill right there, |
719 | 00:40:09,190 | 00:40:11,860 | boom, he coming with us. | boom, he coming with us. |
720 | 00:40:11,926 | 00:40:14,729 | I told Snoop we're the biggest company in the world now. | I told Snoop we're the biggest company in the world now. |
721 | 00:40:14,796 | 00:40:16,564 | There's a whole No Limit dog eat dog world. | There's a whole No Limit dog eat dog world. |
722 | 00:40:18,333 | 00:40:20,134 | I was like okay, he's my kind of... | I was like okay, he's my kind of... |
723 | 00:40:20,201 | 00:40:22,203 | But he was out still with Suge. | But he was out still with Suge. |
724 | 00:40:22,270 | 00:40:24,339 | Death Row, these dudes do not play. | Death Row, these dudes do not play. |
725 | 00:40:24,405 | 00:40:26,441 | We've got guns, who cares? | We've got guns, who cares? |
726 | 00:40:26,508 | 00:40:29,277 | I'm a boss. I need to talk to the boss. | I'm a boss. I need to talk to the boss. |
727 | 00:40:30,745 | 00:40:33,882 | {\an8} Subtitles Diego Moraes(oakislandtk) {\an8} www.opensubtitles.org | {\an8} Subtitles Diego Moraes(oakislandtk) {\an8} www.opensubtitles.org |