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1 00:00:00,734 00:00:02,102 We start from the ground up We start from the ground up
2 00:00:02,169 00:00:04,605 and work our way to the top. and work our way to the top.
3 00:00:04,671 00:00:05,873 We don't have no limit. We don't have no limit.
4 00:00:05,939 00:00:08,809 P was like, "Some of us ain't gonna make it." P was like, "Some of us ain't gonna make it."
5 00:00:10,577 00:00:12,479 I have to really change my life. I have to really change my life.
6 00:00:14,081 00:00:17,050 I was really inspired by Tupac. I was really inspired by Tupac.
7 00:00:17,117 00:00:18,418 Something changed. Something changed.
8 00:00:18,485 00:00:21,655 He started turning more to our style of music. He started turning more to our style of music.
9 00:00:21,722 00:00:24,324 I remember him just saying, "You bout it? I remember him just saying, "You bout it?
10 00:00:24,391 00:00:25,759 "I'm bout it, bout it." "I'm bout it, bout it."
11 00:00:28,929 00:00:31,298 He had the best deal at the time He had the best deal at the time
12 00:00:31,365 00:00:34,635 of any hip hop company in history. of any hip hop company in history.
13 00:00:34,701 00:00:36,837 Everyone wanted to be down with Master P, Everyone wanted to be down with Master P,
14 00:00:36,904 00:00:38,105 even Cash Money. even Cash Money.
15 00:00:40,908 00:00:42,485 You either with us or you're against us You either with us or you're against us
16 00:00:42,509 00:00:44,044 but you're not gonna stop. but you're not gonna stop.
17 00:00:44,111 00:00:47,247 Master P severed ties with me. Master P severed ties with me.
18 00:00:47,314 00:00:48,691 It's the trust factor. It's the trust factor.
19 00:00:48,715 00:00:51,118 People don't trust you with money. People don't trust you with money.
20 00:00:52,252 00:00:53,720 I guess he made his point. I guess he made his point.
21 00:00:53,787 00:00:56,890 Y'all stay tuned, 'cause No Limit got what you need. Y'all stay tuned, 'cause No Limit got what you need.
22 00:01:21,407 00:01:26,211 About 1992 Master P settled in Richmond, California. About 1992 Master P settled in Richmond, California.
23 00:01:26,278 00:01:28,247 {\an8} He'd owned this music store {\an8} He'd owned this music store
24 00:01:28,313 00:01:31,583 {\an8}where he had also started No Limit Records. {\an8}where he had also started No Limit Records.
25 00:01:32,885 00:01:35,220 No Limit was a family operation. No Limit was a family operation.
26 00:01:35,287 00:01:37,723 Sonya C, his wife, was a rapper. Sonya C, his wife, was a rapper.
27 00:01:37,790 00:01:42,027 His brothers Silkk and C-Murder, they were rappers. His brothers Silkk and C-Murder, they were rappers.
28 00:01:42,094 00:01:45,197 So Master P started putting out TRU projects, So Master P started putting out TRU projects,
29 00:01:45,264 00:01:47,099 then his own projects, then his own projects,
30 00:01:47,166 00:01:49,101 and even Sonya C put out a record. and even Sonya C put out a record.
31 00:01:50,269 00:01:52,137 But no one was looking at him like But no one was looking at him like
32 00:01:52,204 00:01:53,739 "Oh man, this guy's got some talent." "Oh man, this guy's got some talent."
33 00:01:59,845 00:02:03,415 His style wasn't the average style in the Bay, His style wasn't the average style in the Bay,
34 00:02:03,482 00:02:06,518 so nobody in the Bay was buying his music. so nobody in the Bay was buying his music.
35 00:02:09,154 00:02:10,589 They didn't respect him. They didn't respect him.
36 00:02:10,656 00:02:12,558 He was a country rapper to them, you know, He was a country rapper to them, you know,
37 00:02:12,624 00:02:13,926 a country bumpkin. a country bumpkin.
38 00:02:13,992 00:02:15,312 That's what people used to holler. That's what people used to holler.
39 00:02:18,697 00:02:21,667 No Limit definitely wasn't an overnight success. No Limit definitely wasn't an overnight success.
40 00:02:24,069 00:02:27,706 He and his wife Sonya and their son Romeo He and his wife Sonya and their son Romeo
41 00:02:27,773 00:02:31,910 were all living in a poor neighborhood. were all living in a poor neighborhood.
42 00:02:31,977 00:02:36,014 It was really a hand-to-mouth type situation at that time. It was really a hand-to-mouth type situation at that time.
43 00:02:36,081 00:02:37,716 I'm still chasing my dream I'm still chasing my dream
44 00:02:37,783 00:02:41,053 to build the biggest record company in the world, to build the biggest record company in the world,
45 00:02:41,120 00:02:45,457 but at that time, we need money. but at that time, we need money.
46 00:02:47,793 00:02:50,462 When it come to your family you gotta do things When it come to your family you gotta do things
47 00:02:50,529 00:02:53,465 that you might not want to do but you have to do it. that you might not want to do but you have to do it.
48 00:02:55,100 00:02:58,070 There is bad news, very bad news. There is bad news, very bad news.
49 00:02:58,137 00:03:00,439 I don't wanna sell drugs, I don't wanna sell drugs,
50 00:03:00,506 00:03:02,441 but I'll probably have to. but I'll probably have to.
51 00:03:08,113 00:03:10,749 {\an8}Master P had one foot in and one foot out, {\an8}Master P had one foot in and one foot out,
52 00:03:10,816 00:03:14,053 both being in the streets and being an artist. both being in the streets and being an artist.
53 00:03:19,091 00:03:20,668 He was always hustling. He was always hustling.
54 00:03:20,692 00:03:22,361 Buy a box of tapes and tell 'em Buy a box of tapes and tell 'em
55 00:03:22,428 00:03:24,496 "Man, give me $15 instead of 10," "Man, give me $15 instead of 10,"
56 00:03:24,596 00:03:27,232 you buy tapes and you get a tape and the dope. you buy tapes and you get a tape and the dope.
57 00:03:27,299 00:03:29,802 The police used to run through there. The police used to run through there.
58 00:03:29,868 00:03:32,671 You just throw the tapes up, you ain't slinging no dope. You just throw the tapes up, you ain't slinging no dope.
59 00:03:32,738 00:03:35,140 Spread your legs. Spread your legs.
60 00:03:35,207 00:03:36,375 We legal, we selling tapes. We legal, we selling tapes.
61 00:03:36,442 00:03:38,610 Break out some ID, man? Break out some ID, man?
62 00:03:41,046 00:03:46,518 {\an8}Around that time, Master P, Sonya and little Romeo {\an8}Around that time, Master P, Sonya and little Romeo
63 00:03:46,618 00:03:51,290 moved from Richmond to Oakland, California moved from Richmond to Oakland, California
64 00:03:51,356 00:03:55,494 on Jackson Street next to Hillcastle. on Jackson Street next to Hillcastle.
65 00:03:56,695 00:03:58,464 There was some hustling going on There was some hustling going on
66 00:03:58,530 00:04:01,066 so basically, you stepped on people's toes. so basically, you stepped on people's toes.
67 00:04:01,133 00:04:03,202 They want their block back. They want their block back.
68 00:04:04,903 00:04:07,473 So one night, we're selling crack rock. So one night, we're selling crack rock.
69 00:04:12,311 00:04:16,482 A brown car rollin' slow up the street. A brown car rollin' slow up the street.
70 00:04:18,083 00:04:19,918 And by the time we realize it, And by the time we realize it,
71 00:04:19,985 00:04:22,221 there ain't nothing but fire coming from the window. there ain't nothing but fire coming from the window.
72 00:04:25,657 00:04:27,626 I can't believe they shot at us. I can't believe they shot at us.
73 00:04:29,595 00:04:32,664 But guess what? That comes with living that life. But guess what? That comes with living that life.
74 00:04:34,199 00:04:36,201 I want to take over the music business I want to take over the music business
75 00:04:36,268 00:04:38,270 and I can't do that getting in trouble, and I can't do that getting in trouble,
76 00:04:38,337 00:04:39,614 people thinking that a fight gonna break out people thinking that a fight gonna break out
77 00:04:39,638 00:04:42,341 or a shooting gonna break out. or a shooting gonna break out.
78 00:04:42,408 00:04:45,044 I gotta give up all this foolishness. I gotta give up all this foolishness.
79 00:04:45,110 00:04:47,079 I have to really change my life. I have to really change my life.
80 00:04:47,146 00:04:49,882 So I stayed focused, So I stayed focused,
81 00:04:49,948 00:04:52,518 and I ended up running into a big time opportunity. and I ended up running into a big time opportunity.
82 00:05:00,826 00:05:04,296 Pac put out his first record in '91. Pac put out his first record in '91.
83 00:05:04,363 00:05:05,497 Dropped another one in '93. Dropped another one in '93.
84 00:05:05,631 00:05:07,366 In between, he had done "Juice." In between, he had done "Juice."
85 00:05:07,433 00:05:09,034 On the set, the motion picture "Juice." On the set, the motion picture "Juice."
86 00:05:09,101 00:05:12,638 Fab Five Freddy with one of the stars of the movie, Tupac. Fab Five Freddy with one of the stars of the movie, Tupac.
87 00:05:12,671 00:05:17,309 "Juice" catapulted him to the upper echelon in hip hop. "Juice" catapulted him to the upper echelon in hip hop.
88 00:05:17,376 00:05:19,378 Tupac knowin' that I had a record store, Tupac knowin' that I had a record store,
89 00:05:19,445 00:05:21,113 they had to come see me. they had to come see me.
90 00:05:21,180 00:05:23,558 That's how I really got on the roll. That's how I really got on the roll.
91 00:05:23,582 00:05:26,585 They end up calling me to do a couple shows. They end up calling me to do a couple shows.
92 00:05:28,887 00:05:33,592 On August 26th, 1993, Master P is the opening act On August 26th, 1993, Master P is the opening act
93 00:05:33,659 00:05:37,663 for Tupac at the Metropolis nightclub in Cleveland. for Tupac at the Metropolis nightclub in Cleveland.
94 00:05:39,598 00:05:41,500 So the guy introduced me, So the guy introduced me,
95 00:05:41,600 00:05:42,768 he say, "Next up to the stage he say, "Next up to the stage
96 00:05:42,835 00:05:44,803 is Mister P, the country singer." is Mister P, the country singer."
97 00:05:47,606 00:05:50,342 I had to pull the man to the side, I said "Bro... I had to pull the man to the side, I said "Bro...
98 00:05:50,409 00:05:52,211 "I'm not no country singer, I'm a rapper. "I'm not no country singer, I'm a rapper.
99 00:05:52,277 00:05:53,645 "You do this shit one more time, "You do this shit one more time,
100 00:05:53,712 00:05:55,381 dog, there gonna be problems." dog, there gonna be problems."
101 00:05:57,015 00:06:00,486 So I gotta struggle with that, but I see one guy bouncing. So I gotta struggle with that, but I see one guy bouncing.
102 00:06:01,954 00:06:03,255 I said to myself, I said to myself,
103 00:06:03,322 00:06:06,959 I'm gonna turn that one fan into millions. I'm gonna turn that one fan into millions.
104 00:06:08,694 00:06:11,630 I was really inspired by being with Tupac I was really inspired by being with Tupac
105 00:06:11,663 00:06:15,334 and I was able to start doing little shows on my own. and I was able to start doing little shows on my own.
106 00:06:15,401 00:06:18,237 I start hitting every market. I start hitting every market.
107 00:06:18,303 00:06:19,805 I closed the store down. I closed the store down.
108 00:06:19,872 00:06:22,608 I'm just out there on my own building my brand. I'm just out there on my own building my brand.
109 00:06:24,343 00:06:27,212 During that time I was in the mix with No Limit During that time I was in the mix with No Limit
110 00:06:27,279 00:06:28,847 but by me having my babies, but by me having my babies,
111 00:06:28,914 00:06:31,984 {\an8}I just told Percy "I think I need to stay home." {\an8}I just told Percy "I think I need to stay home."
112 00:06:32,051 00:06:36,588 Master P's going from town to town, selling his record. Master P's going from town to town, selling his record.
113 00:06:36,655 00:06:39,425 He put that same dope mentality that you would do He put that same dope mentality that you would do
114 00:06:39,491 00:06:42,494 if you're selling drugs into the rap game. if you're selling drugs into the rap game.
115 00:06:42,594 00:06:44,329 The same rules apply. The same rules apply.
116 00:06:44,396 00:06:48,267 You sell a thousand CDs for $10, you made ten grand. You sell a thousand CDs for $10, you made ten grand.
117 00:06:48,333 00:06:51,770 Take that ten grand, you buy 5000 more CDs, Take that ten grand, you buy 5000 more CDs,
118 00:06:51,837 00:06:53,605 now you got $50,000. now you got $50,000.
119 00:06:55,307 00:06:57,152 I was in high school when I met Master P. I was in high school when I met Master P.
120 00:06:57,176 00:07:00,045 I started doing logos and drawings for him and photos too. I started doing logos and drawings for him and photos too.
121 00:07:00,112 00:07:02,514 He would give me tapes to hand out at high school. He would give me tapes to hand out at high school.
122 00:07:02,614 00:07:04,216 People are like, "Who is this?" People are like, "Who is this?"
123 00:07:04,283 00:07:06,819 He was just on the cusp of blowing up. He was just on the cusp of blowing up.
124 00:07:06,885 00:07:09,621 One thing I remember about Master P and his apartment. One thing I remember about Master P and his apartment.
125 00:07:09,655 00:07:12,524 He was already putting up frames with his records He was already putting up frames with his records
126 00:07:12,624 00:07:15,194 as if they were popular, but he was thinking as if they were popular, but he was thinking
127 00:07:15,260 00:07:18,564 they will eventually be gold, they'll eventually be platinum. they will eventually be gold, they'll eventually be platinum.
128 00:07:18,630 00:07:20,466 He knew that promotion would lead to sales. He knew that promotion would lead to sales.
129 00:07:23,268 00:07:24,603 {\an8}This is my strategy: {\an8}This is my strategy:
130 00:07:24,670 00:07:26,872 {\an8}when I get to a city, I look for the guys {\an8}when I get to a city, I look for the guys
131 00:07:26,939 00:07:30,242 {\an8}with the fancy cars and loud radios. {\an8}with the fancy cars and loud radios.
132 00:07:30,309 00:07:31,844 Every drug dealer in every hood Every drug dealer in every hood
133 00:07:31,910 00:07:34,079 and gave 'em a CD or a cassette tape. and gave 'em a CD or a cassette tape.
134 00:07:34,146 00:07:36,982 That's the person that's gonna market my music. That's the person that's gonna market my music.
135 00:07:38,050 00:07:39,418 I look for homeless people, I look for homeless people,
136 00:07:39,485 00:07:40,886 I give 'em No Limit tee shirts. I give 'em No Limit tee shirts.
137 00:07:40,953 00:07:43,622 Every city I went to, I had walking billboards. Every city I went to, I had walking billboards.
138 00:07:45,891 00:07:49,695 At one point he wound up going to Houston. At one point he wound up going to Houston.
139 00:07:49,762 00:07:52,231 This is the home of the Geto Boys This is the home of the Geto Boys
140 00:07:52,297 00:07:53,899 and Rap-a-Lot Records. and Rap-a-Lot Records.
141 00:07:59,004 00:08:01,116 Rap-a-Lot, they were doing it their own way. Rap-a-Lot, they were doing it their own way.
142 00:08:01,140 00:08:05,077 "Mind Playing Tricks on Me" sold major records. "Mind Playing Tricks on Me" sold major records.
143 00:08:07,379 00:08:09,782 Rap-a-Lot Records CEO J Prince, Rap-a-Lot Records CEO J Prince,
144 00:08:09,848 00:08:11,984 he was one of the most successful he was one of the most successful
145 00:08:12,051 00:08:14,596 independent black moguls at that time. independent black moguls at that time.
146 00:08:14,620 00:08:18,390 I started Rap-a-Lot Records in 1986. I started Rap-a-Lot Records in 1986.
147 00:08:18,457 00:08:20,692 First time I met P, First time I met P,
148 00:08:20,759 00:08:24,329 I was actually at a club in Houston. I was actually at a club in Houston.
149 00:08:24,396 00:08:26,098 Rolled up in a Rolls Royce. Rolled up in a Rolls Royce.
150 00:08:27,466 00:08:29,401 He had a mink coat on He had a mink coat on
151 00:08:29,468 00:08:31,904 and I'm like, "Who is this dude?" and I'm like, "Who is this dude?"
152 00:08:31,970 00:08:33,405 He was inquisitive. He was inquisitive.
153 00:08:33,472 00:08:36,575 He wanted to know how was this being done. He wanted to know how was this being done.
154 00:08:36,642 00:08:38,944 I said, "Man, I'm a record executive. I said, "Man, I'm a record executive.
155 00:08:39,011 00:08:42,648 "I have a distribution deal with Priority Records." "I have a distribution deal with Priority Records."
156 00:08:42,715 00:08:45,560 And I'm like, a black man owning a company And I'm like, a black man owning a company
157 00:08:45,584 00:08:49,588 and actually making money, that's what I wanna do. and actually making money, that's what I wanna do.
158 00:08:51,056 00:08:53,759 And I think a seed was planted that night. And I think a seed was planted that night.
159 00:08:53,826 00:08:55,961 When I extended my hand it was play everything. When I extended my hand it was play everything.
160 00:08:57,229 00:09:00,899 So after I left Houston I end up back in the Bay So after I left Houston I end up back in the Bay
161 00:09:00,966 00:09:05,471 and I realized I needed to be strategic like J Prince. and I realized I needed to be strategic like J Prince.
162 00:09:08,240 00:09:11,610 So by late '93, Master P was very committed So by late '93, Master P was very committed
163 00:09:11,677 00:09:13,612 {\an8} to going to that next level. {\an8} to going to that next level.
164 00:09:13,645 00:09:15,614 {\an8} He goes to Merritt College. {\an8} He goes to Merritt College.
165 00:09:17,182 00:09:19,385 The deeper he was getting into the music The deeper he was getting into the music
166 00:09:19,451 00:09:22,621 the more knowledge he knew he needed to be able to win. the more knowledge he knew he needed to be able to win.
167 00:09:22,688 00:09:25,157 He just started taking business classes. He just started taking business classes.
168 00:09:25,224 00:09:27,826 So one day, and P sat down. So one day, and P sat down.
169 00:09:27,893 00:09:30,863 He said, "We need a manager." He said, "We need a manager."
170 00:09:32,164 00:09:34,700 We end up meeting this guy, Tobin Costen. We end up meeting this guy, Tobin Costen.
171 00:09:34,767 00:09:37,069 I was DJing at Gonzaga University, I was DJing at Gonzaga University,
172 00:09:37,136 00:09:39,972 Everyone was telling me the Bay Area was the place to be Everyone was telling me the Bay Area was the place to be
173 00:09:40,039 00:09:41,816 if you were trying to get in the industry and grow. if you were trying to get in the industry and grow.
174 00:09:41,840 00:09:43,409 Bay Area. Bay Area.
175 00:09:43,475 00:09:47,012 So P and I connected at Denny's in Richmond. So P and I connected at Denny's in Richmond.
176 00:09:47,079 00:09:48,180 As soon as we met, As soon as we met,
177 00:09:48,247 00:09:51,316 it was like, man, this is my dude. it was like, man, this is my dude.
178 00:09:51,383 00:09:55,387 This guy got glasses on, he looked like an executive. This guy got glasses on, he looked like an executive.
179 00:09:55,454 00:09:57,589 Okay, he a front man. Okay, he a front man.
180 00:09:59,024 00:10:03,429 I joined No Limit in 1993 as Master P's business manager. I joined No Limit in 1993 as Master P's business manager.
181 00:10:04,797 00:10:07,299 When I came on board, we always talked about When I came on board, we always talked about
182 00:10:07,366 00:10:08,767 "We're gonna take over the game." "We're gonna take over the game."
183 00:10:08,834 00:10:11,970 And the first thing is figure out And the first thing is figure out
184 00:10:12,037 00:10:15,074 how we get better distribution to sell more records. how we get better distribution to sell more records.
185 00:10:20,345 00:10:22,381 Saint Charles' Solar Music Group, Saint Charles' Solar Music Group,
186 00:10:22,448 00:10:25,284 he was an independent distributor in the Bay Area. he was an independent distributor in the Bay Area.
187 00:10:25,350 00:10:28,087 As far as music, Saint Charles was the plug. As far as music, Saint Charles was the plug.
188 00:10:29,455 00:10:30,932 He showed you how to get to the money. He showed you how to get to the money.
189 00:10:30,956 00:10:32,624 When I met P, When I met P,
190 00:10:32,691 00:10:35,537 I knew that he had something. I knew that he had something.
191 00:10:35,561 00:10:37,262 He just didn't have the knowledge He just didn't have the knowledge
192 00:10:37,329 00:10:40,365 to really jump in this game like it's supposed to be. to really jump in this game like it's supposed to be.
193 00:10:40,432 00:10:44,937 P meeting Saint Charles was a pivotal point in his career. P meeting Saint Charles was a pivotal point in his career.
194 00:10:45,003 00:10:46,939 Saint Charles gave him the game. Saint Charles gave him the game.
195 00:10:47,005 00:10:49,775 P soaked it up and used that shit to start P soaked it up and used that shit to start
196 00:10:49,842 00:10:52,311 gradually growing independently. gradually growing independently.
197 00:10:52,378 00:10:55,180 The first project with Master P was The first project with Master P was
198 00:10:55,247 00:10:57,449 {\an8}"The Ghettos Trying to Kill Me." {\an8}"The Ghettos Trying to Kill Me."
199 00:10:57,583 00:10:59,184 They had this cover. They had this cover.
200 00:11:00,986 00:11:03,889 I think that was oddly one of the first moments I think that was oddly one of the first moments
201 00:11:03,956 00:11:06,892 I realized, you know, my dad was a rapper. I realized, you know, my dad was a rapper.
202 00:11:15,200 00:11:17,036 "The Ghettos Trying to Kill Me," "The Ghettos Trying to Kill Me,"
203 00:11:17,102 00:11:18,704 that was my first video. that was my first video.
204 00:11:32,284 00:11:35,554 {\an8}When I made a video, man it was family. {\an8}When I made a video, man it was family.
205 00:11:35,621 00:11:39,191 Silkk was in the video, everybody loved Silkk. Silkk was in the video, everybody loved Silkk.
206 00:11:45,330 00:11:49,501 I mean, Sonya was in the video and my sons Steve and Romeo. I mean, Sonya was in the video and my sons Steve and Romeo.
207 00:11:49,568 00:11:51,003 Pops is like, "Look, act scared. Pops is like, "Look, act scared.
208 00:11:51,070 00:11:52,771 Somebody's about to rob the house." Somebody's about to rob the house."
209 00:11:52,838 00:11:55,374 I'm like, "Like, really about to rob the house?" I'm like, "Like, really about to rob the house?"
210 00:11:55,441 00:11:56,742 He's like, "Yeah." He's like, "Yeah."
211 00:11:56,809 00:11:58,877 He tricked the hell out of us. He tricked the hell out of us.
212 00:12:05,150 00:12:07,286 "The Ghettos Trying to Kill Me." "The Ghettos Trying to Kill Me."
213 00:12:07,352 00:12:11,190 He ends up selling over 100,000 copies. He ends up selling over 100,000 copies.
214 00:12:13,492 00:12:14,760 This is when you realize, This is when you realize,
215 00:12:14,827 00:12:16,929 okay this guy's really serious about rap okay this guy's really serious about rap
216 00:12:16,995 00:12:20,966 and we begin to see the future of No Limit. and we begin to see the future of No Limit.
217 00:12:31,218 00:12:35,589 In 1994, he puts out "The Ghettos Trying to Kill Me." In 1994, he puts out "The Ghettos Trying to Kill Me."
218 00:12:35,655 00:12:38,458 This ends up being a huge success, This ends up being a huge success,
219 00:12:38,525 00:12:40,794 so at this point he is trying to start so at this point he is trying to start
220 00:12:40,861 00:12:42,462 expanding his fan base. expanding his fan base.
221 00:12:42,529 00:12:45,565 P had this idea to take the most popular rappers P had this idea to take the most popular rappers
222 00:12:45,632 00:12:48,835 in these local hoods all over the Bay Area, in these local hoods all over the Bay Area,
223 00:12:48,902 00:12:51,404 and we put 'em on one compilation, and we put 'em on one compilation,
224 00:12:51,471 00:12:53,607 the "West Coast Bad Boyz." the "West Coast Bad Boyz."
225 00:12:58,645 00:13:00,280 We had Rappin 4-Tay. We had Rappin 4-Tay.
226 00:13:05,051 00:13:07,053 {\an8} JT the Bigga Figga. {\an8} JT the Bigga Figga.
227 00:13:11,158 00:13:13,226 If I'm hot in my particular town If I'm hot in my particular town
228 00:13:13,293 00:13:15,629 {\an8}and you're hot in your town and we're on the same record, {\an8}and you're hot in your town and we're on the same record,
229 00:13:15,695 00:13:18,698 {\an8} I've just doubled my fan base. {\an8} I've just doubled my fan base.
230 00:13:21,835 00:13:23,937 With all those artists that was from different hoods With all those artists that was from different hoods
231 00:13:24,004 00:13:26,706 on the same record, it was a game changer. on the same record, it was a game changer.
232 00:13:26,773 00:13:29,576 Man, that shit took off like wildfire. Man, that shit took off like wildfire.
233 00:13:29,643 00:13:32,646 {\an8}It sold about 320,000 albums independently. {\an8}It sold about 320,000 albums independently.
234 00:13:33,914 00:13:37,117 The West Coast Bad Boyz gave us the money The West Coast Bad Boyz gave us the money
235 00:13:37,184 00:13:39,553 to make the "99 Ways to Die" album. to make the "99 Ways to Die" album.
236 00:13:39,619 00:13:44,191 I was selling "99 Ways to Die" to a distributor in Oakland. I was selling "99 Ways to Die" to a distributor in Oakland.
237 00:13:44,324 00:13:46,860 That's when he happens to run into Dave Weiner That's when he happens to run into Dave Weiner
238 00:13:46,927 00:13:50,163 who's an executive from Priority Records. who's an executive from Priority Records.
239 00:13:50,230 00:13:53,333 I was West Coast sales manager at Priority Records. I was West Coast sales manager at Priority Records.
240 00:13:53,366 00:13:57,637 I was in the parking lot and caught Master P's attention. I was in the parking lot and caught Master P's attention.
241 00:14:03,610 00:14:04,911 He just bee-lined towards me He just bee-lined towards me
242 00:14:04,978 00:14:07,781 and he was like "Man, what are you doing here?" and he was like "Man, what are you doing here?"
243 00:14:07,848 00:14:10,250 I found out he was a record executive. I found out he was a record executive.
244 00:14:10,350 00:14:13,019 He handed me the "99 Ways to Die" CD. He handed me the "99 Ways to Die" CD.
245 00:14:13,086 00:14:14,454 I said, "Look, listen to this." I said, "Look, listen to this."
246 00:14:14,521 00:14:16,690 He presented what he's gonna do He presented what he's gonna do
247 00:14:16,757 00:14:18,091 and what he's gonna charge, and what he's gonna charge,
248 00:14:18,158 00:14:20,160 and then just kind of went away. and then just kind of went away.
249 00:14:22,996 00:14:25,532 I got in the car and I listened to "99 Ways to Die" I got in the car and I listened to "99 Ways to Die"
250 00:14:25,599 00:14:27,901 and then a week went by. and then a week went by.
251 00:14:27,968 00:14:30,103 He charted within, I believe, one chart position, He charted within, I believe, one chart position,
252 00:14:30,170 00:14:33,282 and at that point I went to the two owners of Priority and at that point I went to the two owners of Priority
253 00:14:33,306 00:14:35,575 and said "Hey, I need to talk to you about this situation and said "Hey, I need to talk to you about this situation
254 00:14:35,642 00:14:37,511 I'm seeing up in the Bay Area." I'm seeing up in the Bay Area."
255 00:14:39,479 00:14:43,884 With "99 Ways to Die" P knew he had something. With "99 Ways to Die" P knew he had something.
256 00:14:43,950 00:14:46,920 He was positioning himself as a boss in the Bay, He was positioning himself as a boss in the Bay,
257 00:14:46,987 00:14:50,390 but then he saw what was happening in the South. but then he saw what was happening in the South.
258 00:14:53,326 00:14:56,530 {\an8}You know, at that time you had Outkast and Goodie Mob {\an8}You know, at that time you had Outkast and Goodie Mob
259 00:14:56,596 00:15:01,334 {\an8}and the dirty South was emerging as the third coast. {\an8}and the dirty South was emerging as the third coast.
260 00:15:06,706 00:15:09,176 I had did a West Coast Bad Boyz project I had did a West Coast Bad Boyz project
261 00:15:09,242 00:15:12,813 and I said you know what, take that game, let's blow up and I said you know what, take that game, let's blow up
262 00:15:12,879 00:15:15,649 all these Southern rappers and let the world know all these Southern rappers and let the world know
263 00:15:15,715 00:15:19,820 No Limit is ready to take over the South. No Limit is ready to take over the South.
264 00:15:21,588 00:15:24,491 We had come up with the idea we're gonna do an album called We had come up with the idea we're gonna do an album called
265 00:15:24,558 00:15:25,826 "The Down South Hustlers." "The Down South Hustlers."
266 00:15:25,892 00:15:28,862 If we have a South sound and a West Coast sound, If we have a South sound and a West Coast sound,
267 00:15:28,929 00:15:30,931 nobody at that point would be able to stop us. nobody at that point would be able to stop us.
268 00:15:30,997 00:15:33,100 So the number one focus was, So the number one focus was,
269 00:15:33,166 00:15:36,069 how do we acquire talent down South? how do we acquire talent down South?
270 00:15:36,136 00:15:38,638 I started going back home to New Orleans. I started going back home to New Orleans.
271 00:15:38,705 00:15:40,407 Bounce was already big. Bounce was already big.
272 00:15:42,309 00:15:45,712 {\an8}Bounce music came into play in 1991 {\an8}Bounce music came into play in 1991
273 00:15:45,779 00:15:49,750 with MC T Tucker and my brother, DJ Irv. with MC T Tucker and my brother, DJ Irv.
274 00:15:49,816 00:15:53,553 Bounce is early rudimentary hip hop Bounce is early rudimentary hip hop
275 00:15:53,620 00:15:55,322 mixed with that Miami bass. mixed with that Miami bass.
276 00:15:56,923 00:15:59,826 It took over the city and Mia was one of It took over the city and Mia was one of
277 00:15:59,893 00:16:03,363 the hottest bounce music artists in New Orleans. the hottest bounce music artists in New Orleans.
278 00:16:03,430 00:16:08,135 I loved hip hop more than I loved anything, I loved hip hop more than I loved anything,
279 00:16:08,201 00:16:13,316 and in '92 I did my first bounce record, "Da Payback." and in '92 I did my first bounce record, "Da Payback."
280 00:16:19,546 00:16:21,248 {\an8} "Payback" man, it was hot. {\an8} "Payback" man, it was hot.
281 00:16:21,348 00:16:23,417 It was all over the radio and mix show. It was all over the radio and mix show.
282 00:16:24,918 00:16:28,655 It was eight minutes of battle bars It was eight minutes of battle bars
283 00:16:28,722 00:16:31,358 and party travel music. and party travel music.
284 00:16:31,425 00:16:34,428 Everybody had heard of Mia, she was rocking the house, Everybody had heard of Mia, she was rocking the house,
285 00:16:34,494 00:16:35,762 killing New Orleans. killing New Orleans.
286 00:16:35,829 00:16:37,964 Her delivery, her presence, Her delivery, her presence,
287 00:16:38,031 00:16:40,276 her sass, everything was like right on point. her sass, everything was like right on point.
288 00:16:40,300 00:16:43,069 But one record's not gonna cut it. But one record's not gonna cut it.
289 00:16:43,136 00:16:46,039 I had to provide for two babies now. I had to provide for two babies now.
290 00:16:47,307 00:16:50,477 At the time Latifah and Salt 'N Pepa, At the time Latifah and Salt 'N Pepa,
291 00:16:50,544 00:16:52,045 {\an8} they were selling really good. {\an8} they were selling really good.
292 00:16:52,112 00:16:53,447 {\an8} ...Raps! {\an8} ...Raps!
293 00:16:53,513 00:16:55,182 I knew I could do it. I knew I could do it.
294 00:16:55,315 00:16:58,118 Everybody start telling me about Mia X. Everybody start telling me about Mia X.
295 00:16:58,185 00:17:00,487 I was like, "Man, take me to her, let me holler at her." I was like, "Man, take me to her, let me holler at her."
296 00:17:02,989 00:17:04,467 Well, I was working in a record store. Well, I was working in a record store.
297 00:17:04,491 00:17:06,860 He came in, he was looking for a female artist, He came in, he was looking for a female artist,
298 00:17:06,927 00:17:08,829 and the guys that I worked with they was like, and the guys that I worked with they was like,
299 00:17:08,895 00:17:10,564 "Well Mia rap, Mia rap," you know. "Well Mia rap, Mia rap," you know.
300 00:17:10,630 00:17:13,309 I went up and talked to her and told her what I was doing. I went up and talked to her and told her what I was doing.
301 00:17:13,333 00:17:15,545 He said, "I just wanted to see if you'd be interested He said, "I just wanted to see if you'd be interested
302 00:17:15,569 00:17:17,249 "in working with me, because I'm gonna have "in working with me, because I'm gonna have
303 00:17:17,337 00:17:18,939 the biggest label in the world." the biggest label in the world."
304 00:17:19,005 00:17:20,941 I didn't know who he was, I didn't know who he was,
305 00:17:21,007 00:17:22,943 but for some reason I was like, but for some reason I was like,
306 00:17:23,009 00:17:25,145 I think he gonna do something. I think he gonna do something.
307 00:17:25,212 00:17:27,347 So he was like, "Well, let's go to California." So he was like, "Well, let's go to California."
308 00:17:27,380 00:17:30,083 And it was like, bam, Mama I'll see you in a minute. And it was like, bam, Mama I'll see you in a minute.
309 00:17:30,150 00:17:31,618 I'm going to California. I'm going to California.
310 00:17:34,121 00:17:37,390 The next piece of it was Serv-On. The next piece of it was Serv-On.
311 00:17:37,457 00:17:40,127 Damn near everybody want to be a rapper, but everybody can't. Damn near everybody want to be a rapper, but everybody can't.
312 00:17:40,193 00:17:43,272 Now, I knew I was better than so many in New Orleans Now, I knew I was better than so many in New Orleans
313 00:17:43,296 00:17:45,999 but the labels wouldn't pay attention to me but the labels wouldn't pay attention to me
314 00:17:46,066 00:17:48,935 till KLC really took me under his wing till KLC really took me under his wing
315 00:17:49,002 00:17:51,538 and then we made my demo. and then we made my demo.
316 00:17:57,410 00:18:02,349 KLC was a producer on the rise in New Orleans. KLC was a producer on the rise in New Orleans.
317 00:18:02,416 00:18:05,118 KL really had, like, this signature sound. KL really had, like, this signature sound.
318 00:18:06,620 00:18:10,824 So KL and Serv-On started making hard, good tracks. So KL and Serv-On started making hard, good tracks.
319 00:18:16,062 00:18:18,632 KL and I, every time we got a break KL and I, every time we got a break
320 00:18:18,698 00:18:20,801 something would go wrong. something would go wrong.
321 00:18:24,938 00:18:27,073 I submitted demos and I had a lot of doors I submitted demos and I had a lot of doors
322 00:18:27,140 00:18:28,708 shut in my face, and I mean, shut in my face, and I mean,
323 00:18:28,775 00:18:30,477 I had to resort to street life. I had to resort to street life.
324 00:18:31,812 00:18:34,114 One night my mom told me, "Don't come home." One night my mom told me, "Don't come home."
325 00:18:34,181 00:18:36,416 Some serious people in the house Some serious people in the house
326 00:18:36,483 00:18:39,052 at 5:00 in the morning looking for me. at 5:00 in the morning looking for me.
327 00:18:40,320 00:18:43,290 You know, most rappers from here die. You know, most rappers from here die.
328 00:18:43,356 00:18:46,960 They get murdered, and so I called P. They get murdered, and so I called P.
329 00:18:47,027 00:18:49,362 P is like a big brother to me. P is like a big brother to me.
330 00:18:49,429 00:18:51,531 I always come back into Cali to play ball. I always come back into Cali to play ball.
331 00:18:51,598 00:18:54,434 We was always tight so when stuff wasn't working for me, We was always tight so when stuff wasn't working for me,
332 00:18:54,501 00:18:56,937 he was like "I got this record label, No Limit." he was like "I got this record label, No Limit."
333 00:18:57,003 00:19:00,407 He called me up, so I said, "All right. He called me up, so I said, "All right.
334 00:19:00,474 00:19:01,942 "If I can help you with something, "If I can help you with something,
335 00:19:02,008 00:19:03,543 you know, let's figure it out." you know, let's figure it out."
336 00:19:03,610 00:19:06,046 And I told him what was going on. And I told him what was going on.
337 00:19:06,113 00:19:08,548 He was like "Just stay alive till in the morning. He was like "Just stay alive till in the morning.
338 00:19:08,615 00:19:11,184 Your plane ticket'll be there at the airport." Your plane ticket'll be there at the airport."
339 00:19:13,320 00:19:17,324 We went out to California, and the first thing he did We went out to California, and the first thing he did
340 00:19:17,357 00:19:19,326 he had jackets already made with No Limit Records he had jackets already made with No Limit Records
341 00:19:19,392 00:19:22,195 on the back, my name stitched in it. on the back, my name stitched in it.
342 00:19:22,329 00:19:24,564 And we had a talk about loyalty and respect And we had a talk about loyalty and respect
343 00:19:24,631 00:19:26,967 and about being there, and it's gonna blow up. and about being there, and it's gonna blow up.
344 00:19:27,033 00:19:29,536 And that's why I knew No Limit was for me. And that's why I knew No Limit was for me.
345 00:19:32,405 00:19:36,376 {\an8}In early 1995, we got to the studio {\an8}In early 1995, we got to the studio
346 00:19:36,443 00:19:39,446 with some producers from the Bay Area. with some producers from the Bay Area.
347 00:19:39,513 00:19:41,381 And I wasn't feeling it, And I wasn't feeling it,
348 00:19:41,448 00:19:45,619 'cause I wanted the bass of the South. 'cause I wanted the bass of the South.
349 00:19:47,287 00:19:52,659 I told P, "Look, we gotta get KL up here and fast." I told P, "Look, we gotta get KL up here and fast."
350 00:19:52,726 00:19:54,928 With me and Mia, if KL don't come With me and Mia, if KL don't come
351 00:19:54,995 00:19:56,396 we can't do this with you. we can't do this with you.
352 00:19:56,463 00:19:59,633 I was like, "Okay, let's do it." I was like, "Okay, let's do it."
353 00:20:02,102 00:20:04,504 He flew KL to California He flew KL to California
354 00:20:04,571 00:20:06,706 and he went straight to the studio. and he went straight to the studio.
355 00:20:06,773 00:20:10,043 So KLC eventually ends up bringing in So KLC eventually ends up bringing in
356 00:20:10,110 00:20:11,545 several other producers. several other producers.
357 00:20:11,611 00:20:14,314 Craig B, Mo B Dick, Craig B, Mo B Dick,
358 00:20:14,381 00:20:17,451 Odell, and later on, Carlos Stevens. Odell, and later on, Carlos Stevens.
359 00:20:17,517 00:20:21,221 And together they become Beats by the Pound. And together they become Beats by the Pound.
360 00:20:21,321 00:20:24,091 What Beats by the Pound did for Master P What Beats by the Pound did for Master P
361 00:20:24,157 00:20:28,161 was give him that authentic New Orleans sound. was give him that authentic New Orleans sound.
362 00:20:29,596 00:20:35,168 P got an apartment for me, Serv, Mo B, and KL. P got an apartment for me, Serv, Mo B, and KL.
363 00:20:35,268 00:20:38,905 We called our house "Three... and a Broad." We called our house "Three... and a Broad."
364 00:20:41,775 00:20:44,277 They became my real brothers. They became my real brothers.
365 00:20:44,311 00:20:47,114 That's when things really started taking a shape That's when things really started taking a shape
366 00:20:47,180 00:20:50,717 because C would be there, Silkk would be there. because C would be there, Silkk would be there.
367 00:20:50,784 00:20:53,487 P would be there, KL would be playing bass. P would be there, KL would be playing bass.
368 00:20:53,553 00:20:55,455 We'd freestyle and coming up with things We'd freestyle and coming up with things
369 00:20:55,522 00:20:59,392 in that apartment we created, right there. in that apartment we created, right there.
370 00:20:59,459 00:21:01,628 That's when KL did "Bout it." That's when KL did "Bout it."
371 00:21:04,664 00:21:07,667 "Bout it" changed the game for No Limit. "Bout it" changed the game for No Limit.
372 00:21:13,447 00:21:17,784 We were in the studio and KL made the beat for "Bout it." We were in the studio and KL made the beat for "Bout it."
373 00:21:17,851 00:21:22,289 Master P came to the studio and KL played it Master P came to the studio and KL played it
374 00:21:22,356 00:21:24,158 and he just was sitting there looking. and he just was sitting there looking.
375 00:21:24,224 00:21:26,193 It was just one of them defining moments. It was just one of them defining moments.
376 00:21:26,260 00:21:28,695 He was like, "Man, I need to get that." He was like, "Man, I need to get that."
377 00:21:28,762 00:21:30,397 You could see in his eyes. You could see in his eyes.
378 00:21:33,200 00:21:35,903 Came up with the hook and I knew that Came up with the hook and I knew that
379 00:21:35,969 00:21:37,437 "Bout it, Bout it" was a hit. "Bout it, Bout it" was a hit.
380 00:21:37,504 00:21:40,807 And I remember him just saying, "You 'bout it? And I remember him just saying, "You 'bout it?
381 00:21:40,874 00:21:42,609 I'm 'bout it, 'bout it." I'm 'bout it, 'bout it."
382 00:21:53,387 00:21:56,623 "Bout It, Bout It," that's the shot heard round the world. "Bout It, Bout It," that's the shot heard round the world.
383 00:22:06,200 00:22:08,602 The whole thing was just authentic. The whole thing was just authentic.
384 00:22:08,669 00:22:10,771 I remember the "Bout it, Bout it" video I remember the "Bout it, Bout it" video
385 00:22:10,838 00:22:13,941 and it's just like a concert in the middle of the projects. and it's just like a concert in the middle of the projects.
386 00:22:14,007 00:22:17,711 And it introduces a new artist by the name of Mia X. And it introduces a new artist by the name of Mia X.
387 00:22:25,486 00:22:27,221 The music was infectious. The music was infectious.
388 00:22:29,122 00:22:31,725 No matter where you were from, you felt it. No matter where you were from, you felt it.
389 00:22:33,894 00:22:36,439 "Bout It, Bout It" was like a gangster-ass South song "Bout It, Bout It" was like a gangster-ass South song
390 00:22:36,463 00:22:38,131 that just made you and your crew feel like that just made you and your crew feel like
391 00:22:38,198 00:22:40,901 y'all could just go take on anybody. y'all could just go take on anybody.
392 00:22:43,537 00:22:46,540 This thing is catching on, getting bigger and bigger. This thing is catching on, getting bigger and bigger.
393 00:22:46,607 00:22:49,943 On a national level, "I'm Bout It" was really On a national level, "I'm Bout It" was really
394 00:22:50,010 00:22:52,179 the foundation of making Master P the foundation of making Master P
395 00:22:52,246 00:22:53,981 and No Limit Records stars. and No Limit Records stars.
396 00:22:54,047 00:22:58,218 So many record executives wanted to be down with Master P. So many record executives wanted to be down with Master P.
397 00:23:01,788 00:23:03,099 Jimmy Iovine, is that how it's pronounced? Jimmy Iovine, is that how it's pronounced?
398 00:23:03,123 00:23:04,224 Iovine. Iovine.
399 00:23:04,291 00:23:06,093 By early 1995 By early 1995
400 00:23:06,160 00:23:08,562 Jimmy Iovine at Interscope, Jimmy Iovine at Interscope,
401 00:23:08,629 00:23:11,165 he's really interested in Master P. he's really interested in Master P.
402 00:23:11,231 00:23:13,700 At the time Interscope with Death Row At the time Interscope with Death Row
403 00:23:13,767 00:23:17,037 had the biggest artists in the world. had the biggest artists in the world.
404 00:23:25,879 00:23:28,382 The red on red? Don't you like the red on red Interscope? The red on red? Don't you like the red on red Interscope?
405 00:23:28,448 00:23:31,285 Jimmy Iovine, he said, "Man, I'm gonna Jimmy Iovine, he said, "Man, I'm gonna
406 00:23:31,351 00:23:32,951 write you a check for a million dollars." write you a check for a million dollars."
407 00:23:32,986 00:23:36,323 My job, what I'm really looking for, was the potential. My job, what I'm really looking for, was the potential.
408 00:23:36,390 00:23:40,360 I get the contract, bam, seven year deal. I get the contract, bam, seven year deal.
409 00:23:40,427 00:23:42,329 Couldn't use my name, Couldn't use my name,
410 00:23:42,396 00:23:44,598 and I'm like, "Man, I'm gonna go and I'm like, "Man, I'm gonna go
411 00:23:44,731 00:23:47,201 get something to eat and I'm gonna come back." get something to eat and I'm gonna come back."
412 00:23:47,267 00:23:49,236 He said, "Well, if you don't come back He said, "Well, if you don't come back
413 00:23:49,303 00:23:52,005 "you'll never get a deal in this town." "you'll never get a deal in this town."
414 00:23:52,072 00:23:54,107 I end up not coming back. I end up not coming back.
415 00:23:55,742 00:23:57,811 If you're a young black male If you're a young black male
416 00:23:57,878 00:23:59,813 making those kind of moves, making those kind of moves,
417 00:23:59,880 00:24:03,650 navigating this industry, that was a huge play. navigating this industry, that was a huge play.
418 00:24:07,921 00:24:10,023 That's rolling the dice, That's rolling the dice,
419 00:24:10,090 00:24:11,492 but that's also extreme confidence but that's also extreme confidence
420 00:24:11,558 00:24:13,927 and knowing what your brand and your product is. and knowing what your brand and your product is.
421 00:24:13,994 00:24:17,431 That white man offered me a million dollars That white man offered me a million dollars
422 00:24:17,498 00:24:20,467 and he don't know me. How much you think I'm worth? and he don't know me. How much you think I'm worth?
423 00:24:20,534 00:24:23,680 If he offered us a million we're worth 100 million. If he offered us a million we're worth 100 million.
424 00:24:23,704 00:24:25,515 They ain't gonna offer you that if you got something. They ain't gonna offer you that if you got something.
425 00:24:25,539 00:24:27,508 He just let us know what we got now. He just let us know what we got now.
426 00:24:27,574 00:24:32,379 Master P realized, if I don't know what I'm doing, Master P realized, if I don't know what I'm doing,
427 00:24:32,446 00:24:35,549 you can lose money in this game real quick. you can lose money in this game real quick.
428 00:24:35,616 00:24:38,719 So he sought knowledge of the record industry So he sought knowledge of the record industry
429 00:24:38,752 00:24:41,188 from people who knew what they were talking about. from people who knew what they were talking about.
430 00:24:41,255 00:24:43,457 He was like, "I wanna own my own shit. He was like, "I wanna own my own shit.
431 00:24:43,524 00:24:45,125 "I wanna own my own masters, everything. "I wanna own my own masters, everything.
432 00:24:45,192 00:24:46,960 What do I gotta do to do that?" What do I gotta do to do that?"
433 00:24:48,729 00:24:50,230 P went to go see P went to go see
434 00:24:50,297 00:24:51,732 Michael Jackson's lawyer Michael Jackson's lawyer
435 00:24:51,765 00:24:55,536 and the guy wanted $25,000 to come sit with him. and the guy wanted $25,000 to come sit with him.
436 00:24:55,602 00:24:58,338 I gave him the 25,000. I gave him the 25,000.
437 00:24:58,405 00:24:59,916 He was like, "Look, if you want some money, He was like, "Look, if you want some money,
438 00:24:59,940 00:25:03,777 "you want a distribution deal where you get 85% "you want a distribution deal where you get 85%
439 00:25:03,844 00:25:07,181 and the record company get 15%." and the record company get 15%."
440 00:25:07,247 00:25:10,818 I said, "I want a distribution deal." I said, "I want a distribution deal."
441 00:25:11,919 00:25:14,454 And because of Dave Weiner And because of Dave Weiner
442 00:25:14,521 00:25:16,423 Priority came at the right time. Priority came at the right time.
443 00:25:19,693 00:25:21,395 {\an8} By the mid 1990s {\an8} By the mid 1990s
444 00:25:21,461 00:25:25,432 Priority Records had had a tremendous amount of success. Priority Records had had a tremendous amount of success.
445 00:25:25,499 00:25:29,403 They had Ruthless Records, which was Eazy-E and N.W.A. They had Ruthless Records, which was Eazy-E and N.W.A.
446 00:25:29,469 00:25:31,681 And Ice Cube of course was huge. And Ice Cube of course was huge.
447 00:25:36,543 00:25:39,689 But what Priority didn't have in 1995 was But what Priority didn't have in 1995 was
448 00:25:39,713 00:25:43,050 a steady stream or a new pipeline of artists. a steady stream or a new pipeline of artists.
449 00:25:49,556 00:25:52,493 Dave was really into Master P Dave was really into Master P
450 00:25:52,559 00:25:55,028 and what I heard I liked, so what I was gonna do, and what I heard I liked, so what I was gonna do,
451 00:25:55,095 00:25:56,973 I was give him everything we gave everyone else. I was give him everything we gave everyone else.
452 00:25:56,997 00:26:01,635 Most artists come in and get 10% or 20% deals. Most artists come in and get 10% or 20% deals.
453 00:26:01,735 00:26:03,971 We were interested in Master P as a businessman We were interested in Master P as a businessman
454 00:26:04,037 00:26:05,272 and a record label owner, and a record label owner,
455 00:26:05,339 00:26:08,509 and the few artists he had around him. and the few artists he had around him.
456 00:26:10,511 00:26:13,180 We were all seeing really how this was building We were all seeing really how this was building
457 00:26:13,247 00:26:18,819 so we set up some formal type meetings and he came to L.A. so we set up some formal type meetings and he came to L.A.
458 00:26:22,055 00:26:23,666 {\an8}He comes in and he's a tall guy, {\an8}He comes in and he's a tall guy,
459 00:26:23,690 00:26:28,028 he's got a tee shirt on, a baseball cap, backwards. he's got a tee shirt on, a baseball cap, backwards.
460 00:26:28,095 00:26:30,297 He was the tallest rapper I'd ever seen. He was the tallest rapper I'd ever seen.
461 00:26:30,364 00:26:33,534 He said, "Man, you know we wanna give you a record deal." He said, "Man, you know we wanna give you a record deal."
462 00:26:33,600 00:26:37,037 And I'm like, "Look man, I want a distribution deal. And I'm like, "Look man, I want a distribution deal.
463 00:26:37,104 00:26:39,273 I want a 85/15 deal." I want a 85/15 deal."
464 00:26:39,339 00:26:42,042 No one had done a deal like this before. No one had done a deal like this before.
465 00:26:42,109 00:26:44,478 But Master P, But Master P,
466 00:26:44,545 00:26:47,848 he was like absolutely non-negotiable. he was like absolutely non-negotiable.
467 00:26:47,915 00:26:51,418 They gave me a deal, the rest was history. They gave me a deal, the rest was history.
468 00:26:54,721 00:26:57,257 It was 85/15 and then we went back. It was 85/15 and then we went back.
469 00:26:57,324 00:27:00,294 We needed $250,000 advance for some records We needed $250,000 advance for some records
470 00:27:00,360 00:27:02,229 and then it went to 80/20. and then it went to 80/20.
471 00:27:02,296 00:27:05,532 Okay, you own your masters, you own all the music. Okay, you own your masters, you own all the music.
472 00:27:05,599 00:27:09,436 You're basically paying us a 20% fee You're basically paying us a 20% fee
473 00:27:09,503 00:27:12,673 to get it into record stores, to get it into record stores,
474 00:27:12,739 00:27:14,541 and you have to do everything else, and you have to do everything else,
475 00:27:14,675 00:27:16,276 marketing and promotions. marketing and promotions.
476 00:27:16,343 00:27:19,947 I think he had the best deal at the time I think he had the best deal at the time
477 00:27:20,013 00:27:24,718 of any black-owned record company in history. of any black-owned record company in history.
478 00:27:24,785 00:27:26,854 Master P, I mean goddam, Master P, I mean goddam,
479 00:27:26,920 00:27:29,356 that is not how an artist thinks. that is not how an artist thinks.
480 00:27:29,423 00:27:31,358 That's how a business person thinks. That's how a business person thinks.
481 00:27:37,956 00:27:42,728 So in 1995 Master P signs a 80/20 deal with Priority. So in 1995 Master P signs a 80/20 deal with Priority.
482 00:27:47,232 00:27:52,271 $15 per CD, and 80% of that going into his pocket. $15 per CD, and 80% of that going into his pocket.
483 00:27:52,337 00:27:54,206 It starts adding up really fast. It starts adding up really fast.
484 00:27:54,273 00:27:56,141 When you're your own label, When you're your own label,
485 00:27:56,208 00:27:59,044 it gives you the freedom to control every move you make, it gives you the freedom to control every move you make,
486 00:27:59,111 00:28:02,781 versus being, you know, at the mercy of the majors. versus being, you know, at the mercy of the majors.
487 00:28:04,683 00:28:05,860 While Master P was on top While Master P was on top
488 00:28:05,884 00:28:08,020 in the Bay, back in New Orleans in the Bay, back in New Orleans
489 00:28:08,086 00:28:10,222 Cash Money Records, they were getting a lot of love. Cash Money Records, they were getting a lot of love.
490 00:28:10,289 00:28:12,825 They had BG, Lil Wayne, They had BG, Lil Wayne,
491 00:28:12,891 00:28:16,361 U.N.L.V., Mannie Fresh and Juvie. U.N.L.V., Mannie Fresh and Juvie.
492 00:28:16,428 00:28:18,197 New Orleans to the end. New Orleans to the end.
493 00:28:18,263 00:28:22,201 Cash Money was amongst the hottest labels in the city. Cash Money was amongst the hottest labels in the city.
494 00:28:22,267 00:28:23,468 Cash Money was already Cash Money was already
495 00:28:23,535 00:28:25,137 a successful independent enterprise, a successful independent enterprise,
496 00:28:25,204 00:28:28,941 but what Cash Money didn't have was national distribution. but what Cash Money didn't have was national distribution.
497 00:28:29,007 00:28:32,277 Cash Money owners Birdman and Slim Cash Money owners Birdman and Slim
498 00:28:32,344 00:28:35,314 reach out to Master P to see if they can reach out to Master P to see if they can
499 00:28:35,380 00:28:39,051 get artists on their label distributed through his label. get artists on their label distributed through his label.
500 00:28:40,719 00:28:43,722 '95, '96, we sat down with those guys '95, '96, we sat down with those guys
501 00:28:43,789 00:28:45,724 at some restaurant in New Orleans. at some restaurant in New Orleans.
502 00:28:49,761 00:28:52,865 It was Baby Slim, myself and P, It was Baby Slim, myself and P,
503 00:28:52,931 00:28:56,068 and we talked to them about utilizing and we talked to them about utilizing
504 00:28:56,134 00:28:57,469 our relationship with Priority our relationship with Priority
505 00:28:57,536 00:29:01,073 and our distribution and funneling through. and our distribution and funneling through.
506 00:29:02,574 00:29:04,977 But P, he had a different idea. But P, he had a different idea.
507 00:29:05,043 00:29:08,447 Baby was his own dude, like, he had his own vision. Baby was his own dude, like, he had his own vision.
508 00:29:08,514 00:29:10,191 That never would have worked with No Limit. That never would have worked with No Limit.
509 00:29:10,215 00:29:11,617 So we left it at that. So we left it at that.
510 00:29:11,750 00:29:13,752 It was nothing else after that, you know? It was nothing else after that, you know?
511 00:29:13,819 00:29:15,754 We kept it moving. We kept it moving.
512 00:29:20,792 00:29:24,739 Meanwhile, back in the Bay Area, a lot of drama ensued. Meanwhile, back in the Bay Area, a lot of drama ensued.
513 00:29:24,763 00:29:27,633 Master P's 80/20 distribution deal Master P's 80/20 distribution deal
514 00:29:27,766 00:29:29,768 creates huge tension for No Limit. creates huge tension for No Limit.
515 00:29:29,801 00:29:31,513 Guys felt like they weren't getting the money Guys felt like they weren't getting the money
516 00:29:31,537 00:29:33,405 and Master P did. and Master P did.
517 00:29:33,472 00:29:35,941 There were rumblings around finances. There were rumblings around finances.
518 00:29:36,008 00:29:38,710 All the artists would come to me upset with P All the artists would come to me upset with P
519 00:29:38,777 00:29:43,782 but kind of afraid of P, and it's the trust factor. but kind of afraid of P, and it's the trust factor.
520 00:29:43,849 00:29:45,717 People don't trust you with money. People don't trust you with money.
521 00:29:48,287 00:29:49,687 I believe the Priority deal I believe the Priority deal
522 00:29:49,721 00:29:51,824 broke up the Northern California faction. broke up the Northern California faction.
523 00:29:51,890 00:29:55,127 Master P, he kept on saying he owned all the masters. Master P, he kept on saying he owned all the masters.
524 00:29:55,194 00:29:58,230 You know, mean didn't nobody have no other part in it. You know, mean didn't nobody have no other part in it.
525 00:29:58,297 00:30:00,566 After we signed the deal with Priority After we signed the deal with Priority
526 00:30:00,632 00:30:02,501 we had to work for the guys in the Bay. we had to work for the guys in the Bay.
527 00:30:02,568 00:30:04,069 They wasn't putting out no records They wasn't putting out no records
528 00:30:04,136 00:30:05,771 so they couldn't get paid. so they couldn't get paid.
529 00:30:07,239 00:30:09,208 Next thing you know we had a little situation Next thing you know we had a little situation
530 00:30:09,274 00:30:14,446 which caused Master P, Tobin and King George to split. which caused Master P, Tobin and King George to split.
531 00:30:14,513 00:30:16,248 I have a lack of trust for him, I have a lack of trust for him,
532 00:30:16,315 00:30:18,584 he's got a lack of trust for me. he's got a lack of trust for me.
533 00:30:18,650 00:30:20,853 It was tough for me to leave It was tough for me to leave
534 00:30:20,919 00:30:22,855 but I was kind of frustrated with things, but I was kind of frustrated with things,
535 00:30:22,921 00:30:24,766 and then at that time I had a couple different labels and then at that time I had a couple different labels
536 00:30:24,790 00:30:27,426 who wanted to do some other projects. who wanted to do some other projects.
537 00:30:27,493 00:30:31,296 Tobin came to us, and to Mia and to KL and, Tobin came to us, and to Mia and to KL and,
538 00:30:31,363 00:30:33,966 "Hey, we got this and we're gonna do this and we..." "Hey, we got this and we're gonna do this and we..."
539 00:30:34,032 00:30:36,702 We were like, "We ain't up here for that." We were like, "We ain't up here for that."
540 00:30:36,735 00:30:40,839 The word goes out that Tobin and I The word goes out that Tobin and I
541 00:30:40,906 00:30:44,686 are planning on getting a side deal with Priority. are planning on getting a side deal with Priority.
542 00:30:44,710 00:30:46,020 Tobin starts telling them Tobin starts telling them
543 00:30:46,044 00:30:48,113 he can do his own thing, he didn't need me, he can do his own thing, he didn't need me,
544 00:30:48,180 00:30:49,958 so I was like, "Man, well good luck to you and all, so I was like, "Man, well good luck to you and all,
545 00:30:49,982 00:30:52,417 {\an8}'cause I'm gonna keep doing what I gotta do." {\an8}'cause I'm gonna keep doing what I gotta do."
546 00:30:53,919 00:30:56,922 {\an8}That's when I knew, it was over. {\an8}That's when I knew, it was over.
547 00:30:58,457 00:31:02,127 When Master P severed ties with me When Master P severed ties with me
548 00:31:02,194 00:31:04,129 that broke my heart, man. that broke my heart, man.
549 00:31:05,831 00:31:07,399 That shit broke my heart. That shit broke my heart.
550 00:31:07,466 00:31:09,535 You know, I had a lot of love for King, You know, I had a lot of love for King,
551 00:31:09,601 00:31:11,637 but at the same time he couldn't see but at the same time he couldn't see
552 00:31:11,737 00:31:13,572 the bigger picture of what I was doing. the bigger picture of what I was doing.
553 00:31:13,639 00:31:17,743 Master P, he said, "I want everybody to know. Master P, he said, "I want everybody to know.
554 00:31:17,776 00:31:22,614 "King George is no longer with No Limit Records." "King George is no longer with No Limit Records."
555 00:31:22,748 00:31:28,153 I always had your back and you gonna leave me for dead. I always had your back and you gonna leave me for dead.
556 00:31:30,889 00:31:32,558 That hurt me, man... That hurt me, man...
557 00:31:36,261 00:31:39,898 No Limit is what I created, TRU is what I created. No Limit is what I created, TRU is what I created.
558 00:31:39,965 00:31:44,002 I opened my arms to people to join my movement. I opened my arms to people to join my movement.
559 00:31:44,069 00:31:47,239 So now if I see you and you not doing So now if I see you and you not doing
560 00:31:47,306 00:31:49,708 the same thing I'm doing, I'm gonna cut you off. the same thing I'm doing, I'm gonna cut you off.
561 00:31:50,843 00:31:52,010 That's just what men do, That's just what men do,
562 00:31:52,077 00:31:53,946 so if you don't like it that's on you. so if you don't like it that's on you.
563 00:31:55,280 00:31:56,691 That was one of, you know, That was one of, you know,
564 00:31:56,715 00:31:58,450 the defining moments to all of us. the defining moments to all of us.
565 00:31:58,517 00:32:03,489 P sat us down, me, C, Silkk, Mia, Mo B, KL. P sat us down, me, C, Silkk, Mia, Mo B, KL.
566 00:32:03,555 00:32:05,491 All of us up there from New Orleans. All of us up there from New Orleans.
567 00:32:05,557 00:32:08,227 P was like, "I wanna see who here with me." P was like, "I wanna see who here with me."
568 00:32:08,293 00:32:10,729 And he was just like, "Man, we gotta hang in there together And he was just like, "Man, we gotta hang in there together
569 00:32:10,796 00:32:13,532 "'cause some of us ain't gonna make it. "'cause some of us ain't gonna make it.
570 00:32:13,599 00:32:15,033 "Might be in jail, might be dead. "Might be in jail, might be dead.
571 00:32:15,100 00:32:17,302 "You know, might be just jealously walking off. "You know, might be just jealously walking off.
572 00:32:17,369 00:32:20,939 We just gotta keep our focus and do what we have to do." We just gotta keep our focus and do what we have to do."
573 00:32:21,006 00:32:23,775 We in a tough situation We in a tough situation
574 00:32:23,842 00:32:25,811 but let's make the best out of it. but let's make the best out of it.
575 00:32:25,878 00:32:29,147 This is No Limit. We have to move on. This is No Limit. We have to move on.
576 00:32:36,079 00:32:37,890 When I was in the Bay, a lot of those guys When I was in the Bay, a lot of those guys
577 00:32:37,914 00:32:40,283 didn't believe in me, even the guys that was around me, didn't believe in me, even the guys that was around me,
578 00:32:40,350 00:32:42,452 that was with me, they couldn't see my vision. that was with me, they couldn't see my vision.
579 00:32:42,519 00:32:45,722 Everybody that doubted, they was out of my life. Everybody that doubted, they was out of my life.
580 00:32:45,789 00:32:48,091 The people that believed started coming together. The people that believed started coming together.
581 00:32:48,158 00:32:49,793 You either with us or you're against us. You either with us or you're against us.
582 00:32:49,859 00:32:51,161 But you're not gonna stop us. But you're not gonna stop us.
583 00:32:51,227 00:32:54,297 That's what that "Ice Cream Man" album was about. That's what that "Ice Cream Man" album was about.
584 00:32:55,932 00:32:58,568 April '96, "The Ice Cream Man" drops. April '96, "The Ice Cream Man" drops.
585 00:32:58,635 00:33:00,703 Another shot heard around the world. Another shot heard around the world.
586 00:33:00,770 00:33:05,141 That "Ice Cream man" was done in a weekend, completed. That "Ice Cream man" was done in a weekend, completed.
587 00:33:12,715 00:33:14,984 "Mister Ice Cream Man," that shit was fly as... "Mister Ice Cream Man," that shit was fly as...
588 00:33:22,392 00:33:25,595 I sold dope so all the drug dealers in songs I sold dope so all the drug dealers in songs
589 00:33:25,662 00:33:27,039 that were relevant to selling drugs, that were relevant to selling drugs,
590 00:33:27,063 00:33:29,966 I always had a radar for that. I always had a radar for that.
591 00:33:30,033 00:33:31,768 Well everybody wanna taste some ice cream. Well everybody wanna taste some ice cream.
592 00:33:34,137 00:33:35,972 In the hood, the ice cream man In the hood, the ice cream man
593 00:33:36,005 00:33:39,952 served another kind of white other than vanilla. served another kind of white other than vanilla.
594 00:33:41,544 00:33:44,314 And he married those themes together, And he married those themes together,
595 00:33:44,380 00:33:45,982 and made a smash hit. and made a smash hit.
596 00:33:50,286 00:33:53,256 I think that identity that resonated with I think that identity that resonated with
597 00:33:53,323 00:33:57,293 all the street guys in the hood, they were our core audience. all the street guys in the hood, they were our core audience.
598 00:34:20,350 00:34:21,451 It was infectious. It was infectious.
599 00:34:21,518 00:34:23,453 Come check this out. He's a hit twice. Come check this out. He's a hit twice.
600 00:34:23,520 00:34:25,188 This is only just the beginning. This is only just the beginning.
601 00:34:25,255 00:34:27,500 It was like a wave that just came from New Orleans It was like a wave that just came from New Orleans
602 00:34:27,524 00:34:29,025 all the way over to the East Coast, all the way over to the East Coast,
603 00:34:29,092 00:34:31,361 up North, the whole bit. Everybody was in. up North, the whole bit. Everybody was in.
604 00:34:34,731 00:34:36,833 I know y'all, y'all got this "Ice Cream Man" album I know y'all, y'all got this "Ice Cream Man" album
605 00:34:36,966 00:34:39,169 'cause it's straight up ice cream, 31 flavors. 'cause it's straight up ice cream, 31 flavors.
606 00:34:39,235 00:34:41,971 Silkk, that's my brother, you know what I'm saying? Silkk, that's my brother, you know what I'm saying?
607 00:34:42,038 00:34:43,440 C-Murder, that's my brother. C-Murder, that's my brother.
608 00:34:43,506 00:34:45,074 We all one big family. We all one big family.
609 00:34:45,141 00:34:48,244 It's all about getting paid and a nice feeling. It's all about getting paid and a nice feeling.
610 00:34:50,280 00:34:52,482 In '96 when "Ice Cream Man" dropped, In '96 when "Ice Cream Man" dropped,
611 00:34:52,549 00:34:55,718 we were all pretty shocked 'cause it did really well. we were all pretty shocked 'cause it did really well.
612 00:34:55,785 00:34:58,688 And we were flying. We were doing unbelievable. And we were flying. We were doing unbelievable.
613 00:34:58,755 00:34:59,989 People were buying the record, People were buying the record,
614 00:35:00,023 00:35:01,558 buying the record, buying the record. buying the record, buying the record.
615 00:35:01,624 00:35:04,994 I was happy we were going gold and then it went platinum. I was happy we were going gold and then it went platinum.
616 00:35:05,028 00:35:08,231 "The Ice Cream Man" becomes his first project "The Ice Cream Man" becomes his first project
617 00:35:08,298 00:35:10,033 to go platinum. to go platinum.
618 00:35:10,100 00:35:11,734 When "Ice Cream Man" went platinum, When "Ice Cream Man" went platinum,
619 00:35:11,801 00:35:14,304 P wasn't shocked because he put the work in. P wasn't shocked because he put the work in.
620 00:35:14,370 00:35:16,272 He was making a fist load of money. He was making a fist load of money.
621 00:35:16,339 00:35:18,074 It was unbelievable. It was unbelievable.
622 00:35:18,141 00:35:20,810 {\an8}He started getting checks for like a million, 750. {\an8}He started getting checks for like a million, 750.
623 00:35:20,877 00:35:23,913 Most times, he put 200,000, 300,000 in my account. Most times, he put 200,000, 300,000 in my account.
624 00:35:24,013 00:35:26,049 I was scared to death. Man, we going to jail. I was scared to death. Man, we going to jail.
625 00:35:26,116 00:35:29,052 But he like, "Man, shut up and come on." But he like, "Man, shut up and come on."
626 00:35:29,119 00:35:32,255 Despite his newfound success, Master P, Despite his newfound success, Master P,
627 00:35:32,322 00:35:33,957 he really wanted to get some coverage he really wanted to get some coverage
628 00:35:33,990 00:35:36,993 in a hip hop trade magazine called "4080." in a hip hop trade magazine called "4080."
629 00:35:38,128 00:35:41,865 "4080" magazine was very influential "4080" magazine was very influential
630 00:35:41,965 00:35:45,168 and important for the independent hustle movement. and important for the independent hustle movement.
631 00:35:45,235 00:35:48,071 The "Ice Cream Man" album had so much success that The "Ice Cream Man" album had so much success that
632 00:35:48,138 00:35:52,208 Master P thought he should be able to get a solo cover. Master P thought he should be able to get a solo cover.
633 00:35:52,275 00:35:54,954 I was the editor of "4080" magazine. I was the editor of "4080" magazine.
634 00:35:54,978 00:35:59,883 I remember it came down to Master P and Busta Rhymes. I remember it came down to Master P and Busta Rhymes.
635 00:35:59,983 00:36:01,427 Put ya hands up in here! Put ya hands up in here!
636 00:36:01,451 00:36:03,720 As the story goes, P got on the phone As the story goes, P got on the phone
637 00:36:03,787 00:36:05,622 one day with the publisher. one day with the publisher.
638 00:36:10,260 00:36:13,596 P was adamant that he needed to have a cover P was adamant that he needed to have a cover
639 00:36:13,663 00:36:15,999 by himself on the magazine. by himself on the magazine.
640 00:36:17,100 00:36:19,235 To emphasize his point... To emphasize his point...
641 00:36:21,871 00:36:23,406 P shot a gun into the air. P shot a gun into the air.
642 00:36:25,341 00:36:29,412 And so Master P got his first solo cover. And so Master P got his first solo cover.
643 00:36:31,881 00:36:33,550 I guess he made his point. I guess he made his point.
644 00:36:33,616 00:36:35,685 Come on man, don't believe that, man. Come on man, don't believe that, man.
645 00:36:35,752 00:36:37,420 The "4080" liked me, man. The "4080" liked me, man.
646 00:36:38,955 00:36:41,324 At that time P was changing. At that time P was changing.
647 00:36:41,391 00:36:43,193 You know, he started taking chances. You know, he started taking chances.
648 00:36:44,994 00:36:47,130 He goes from just being a solo artist He goes from just being a solo artist
649 00:36:47,197 00:36:50,967 to running a label with a brilliant strategic plan. to running a label with a brilliant strategic plan.
650 00:36:51,000 00:36:54,404 At that particular time P had a roster At that particular time P had a roster
651 00:36:54,471 00:36:57,073 of artists from New Orleans, of artists from New Orleans,
652 00:36:57,140 00:36:59,476 with Mia X representing for the ladies. with Mia X representing for the ladies.
653 00:36:59,542 00:37:02,212 She had released "Good Girl Gone Bad" She had released "Good Girl Gone Bad"
654 00:37:02,278 00:37:07,417 and that's early stages of the signature No Limit sound. and that's early stages of the signature No Limit sound.
655 00:37:07,484 00:37:09,419 {\an8} They also have Skull Duggery. {\an8} They also have Skull Duggery.
656 00:37:09,486 00:37:11,154 Down South. Down South.
657 00:37:11,221 00:37:12,989 Kane and Abel. Mr. Abel. Kane and Abel. Mr. Abel.
658 00:37:13,022 00:37:14,491 And? Mr. Kane. And? Mr. Kane.
659 00:37:14,557 00:37:18,294 And then P's brothers, obviously, C-Murder and Silkk. And then P's brothers, obviously, C-Murder and Silkk.
660 00:37:18,361 00:37:20,864 I put my first record out, "The Shocker." I put my first record out, "The Shocker."
661 00:37:22,132 00:37:23,609 That why I named my album "The Shocker" That why I named my album "The Shocker"
662 00:37:23,633 00:37:25,735 'cause I knew everybody was underestimating me. 'cause I knew everybody was underestimating me.
663 00:37:25,802 00:37:27,137 "Shocker" word do you. For sure. "Shocker" word do you. For sure.
664 00:37:27,203 00:37:28,763 You know what I'm saying, I had to, dog. You know what I'm saying, I had to, dog.
665 00:37:34,377 00:37:36,646 I just had momentum, it was like, I just had momentum, it was like,
666 00:37:36,713 00:37:39,015 put him out now. put him out now.
667 00:37:43,787 00:37:45,121 P did the math. P did the math.
668 00:37:45,188 00:37:47,524 If I just put out a bunch of records If I just put out a bunch of records
669 00:37:47,590 00:37:51,461 and I take 80% every time, that's gonna add up. and I take 80% every time, that's gonna add up.
670 00:37:58,401 00:38:01,237 We saw how much money we making off of one album, We saw how much money we making off of one album,
671 00:38:01,304 00:38:03,573 we could make an album every month. we could make an album every month.
672 00:38:03,640 00:38:05,742 Look how much more money we could get down the road. Look how much more money we could get down the road.
673 00:38:12,582 00:38:15,852 {\an8}I don't think Priority understood {\an8}I don't think Priority understood
674 00:38:15,985 00:38:17,687 what was about to happen. what was about to happen.
675 00:38:17,754 00:38:20,256 Working at Priority, every Wednesday there'd be Working at Priority, every Wednesday there'd be
676 00:38:20,323 00:38:22,425 an executive meeting and we'd go in there an executive meeting and we'd go in there
677 00:38:22,492 00:38:24,828 and talk about the projects that were on the table. and talk about the projects that were on the table.
678 00:38:27,230 00:38:29,432 So I'm sitting in this corporate meeting. So I'm sitting in this corporate meeting.
679 00:38:29,499 00:38:31,367 They're telling me everything I can't do. They're telling me everything I can't do.
680 00:38:31,434 00:38:33,970 Me and P are the only two brothers in there, right? Me and P are the only two brothers in there, right?
681 00:38:34,037 00:38:37,373 Out of nowhere... I said, Out of nowhere... I said,
682 00:38:37,440 00:38:39,442 "Man you think you white, you right." "Man you think you white, you right."
683 00:38:41,144 00:38:42,946 Y'all think white is right, Y'all think white is right,
684 00:38:43,012 00:38:44,748 and that ain't the... case here. and that ain't the... case here.
685 00:38:44,814 00:38:46,459 Man, you know what, this is my company. Man, you know what, this is my company.
686 00:38:46,483 00:38:48,952 I can put out how many records I want to put out. I can put out how many records I want to put out.
687 00:38:48,985 00:38:50,463 This is our shit and we own it, This is our shit and we own it,
688 00:38:50,487 00:38:52,322 and this what the... We gonna do. and this what the... We gonna do.
689 00:38:52,388 00:38:54,390 Come on, buyers, get the... up outta here. Come on, buyers, get the... up outta here.
690 00:38:54,457 00:38:56,793 And that's how we left 'em. We walked out, And that's how we left 'em. We walked out,
691 00:38:56,860 00:38:59,095 closed the door, I hugged that... closed the door, I hugged that...
692 00:38:59,162 00:39:01,002 I told him, "Boy, that's the most powerful shit I told him, "Boy, that's the most powerful shit
693 00:39:01,064 00:39:03,366 I ever seen before in my life." I ever seen before in my life."
694 00:39:03,433 00:39:05,268 And after that they got in line. And after that they got in line.
695 00:39:06,836 00:39:08,314 Oh man, I'm gonna tell you like this here Oh man, I'm gonna tell you like this here
696 00:39:08,338 00:39:10,106 when you see a No Limit project when you see a No Limit project
697 00:39:10,173 00:39:13,009 from the cassette to the CD to the tape from the cassette to the CD to the tape
698 00:39:13,076 00:39:16,346 we control all that, it's mine, I own this here. we control all that, it's mine, I own this here.
699 00:39:16,413 00:39:18,448 And at that point he said And at that point he said
700 00:39:18,515 00:39:20,216 "Where's my... office? You don't think "Where's my... office? You don't think
701 00:39:20,283 00:39:22,018 I... deserve an office, bruh?" I... deserve an office, bruh?"
702 00:39:22,085 00:39:24,587 Ya heard me, ya heard me? Ya heard me, ya heard me?
703 00:39:24,654 00:39:26,823 He brought up a good point, so we got him He brought up a good point, so we got him
704 00:39:26,890 00:39:28,825 a corner office in the CNN building. a corner office in the CNN building.
705 00:39:28,892 00:39:31,728 Got a pool table in there. Got a pool table in there.
706 00:39:31,795 00:39:34,197 P is reaping the rewards. P is reaping the rewards.
707 00:39:34,264 00:39:37,066 He buys a house in Beverly Hills. He buys a house in Beverly Hills.
708 00:39:37,133 00:39:39,202 But even though P is making moves, But even though P is making moves,
709 00:39:39,269 00:39:41,004 it didn't come without contention. it didn't come without contention.
710 00:39:42,472 00:39:44,741 I get a phone call and it's Suge Knight. I get a phone call and it's Suge Knight.
711 00:39:44,808 00:39:48,244 He said, "Man, you know, California ain't big enough." He said, "Man, you know, California ain't big enough."
712 00:39:48,311 00:39:51,548 Suge told P, "Welcome to L.A. but there ain't enough room Suge told P, "Welcome to L.A. but there ain't enough room
713 00:39:51,614 00:39:54,517 for both of us in L.A." P told him... for both of us in L.A." P told him...
714 00:39:54,584 00:39:56,453 When you moving? When you moving?
715 00:40:00,949 00:40:02,193 No Limit Records is in the house. No Limit Records is in the house.
716 00:40:02,217 00:40:05,253 This was the height of No Limit's power. This was the height of No Limit's power.
717 00:40:05,320 00:40:07,589 Nobody touched us back then. Nobody touched us back then.
718 00:40:07,655 00:40:09,166 Roll in and chill right there, Roll in and chill right there,
719 00:40:09,190 00:40:11,860 boom, he coming with us. boom, he coming with us.
720 00:40:11,926 00:40:14,729 I told Snoop we're the biggest company in the world now. I told Snoop we're the biggest company in the world now.
721 00:40:14,796 00:40:16,564 There's a whole No Limit dog eat dog world. There's a whole No Limit dog eat dog world.
722 00:40:18,333 00:40:20,134 I was like okay, he's my kind of... I was like okay, he's my kind of...
723 00:40:20,201 00:40:22,203 But he was out still with Suge. But he was out still with Suge.
724 00:40:22,270 00:40:24,339 Death Row, these dudes do not play. Death Row, these dudes do not play.
725 00:40:24,405 00:40:26,441 We've got guns, who cares? We've got guns, who cares?
726 00:40:26,508 00:40:29,277 I'm a boss. I need to talk to the boss. I'm a boss. I need to talk to the boss.
727 00:40:30,745 00:40:33,882 {\an8} Subtitles Diego Moraes(oakislandtk) {\an8} www.opensubtitles.org {\an8} Subtitles Diego Moraes(oakislandtk) {\an8} www.opensubtitles.org