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1 00:00:00,734 00:00:02,102 We start from the ground up We start from the ground up
2 00:00:02,169 00:00:04,605 and work our way to the top. and work our way to the top.
3 00:00:04,671 00:00:05,873 We don't have no limit. We don't have no limit.
4 00:00:05,939 00:00:08,809 P was like, "Some of us ain't gonna make it." P was like, "Some of us ain't gonna make it."
5 00:00:08,876 00:00:10,511 (gunshots, tires squealing) (gunshots, tires squealing)
6 00:00:10,577 00:00:12,479 I have to really change my life. I have to really change my life.
7 00:00:14,081 00:00:17,050 I was really inspired by Tupac. I was really inspired by Tupac.
8 00:00:17,117 00:00:18,418 (Mr. Serv-On) Something changed. (Mr. Serv-On) Something changed.
9 00:00:18,485 00:00:21,655 He started turning more to our style of music. He started turning more to our style of music.
10 00:00:21,722 00:00:24,324 I remember him just saying, "You bout it? I remember him just saying, "You bout it?
11 00:00:24,391 00:00:25,759 "I'm bout it, bout it." "I'm bout it, bout it."
12 00:00:25,826 00:00:27,294 ♪ You gotta be bout it, bout it ♪ ♪ You gotta be bout it, bout it ♪
13 00:00:27,361 00:00:28,862 ♪ 'Cause I'm bout it, bout it ♪ ♪ 'Cause I'm bout it, bout it ♪
14 00:00:28,929 00:00:31,298 (Dave Weiner) He had the best deal at the time (Dave Weiner) He had the best deal at the time
15 00:00:31,365 00:00:34,635 of any hip hop company in history. of any hip hop company in history.
16 00:00:34,701 00:00:36,837 Everyone wanted to be down with Master P, Everyone wanted to be down with Master P,
17 00:00:36,904 00:00:38,105 even Cash Money. even Cash Money.
18 00:00:38,172 00:00:40,841 ♪ Bounce, bounce, bounce fool ♪ ♪ Bounce, bounce, bounce fool ♪
19 00:00:40,908 00:00:42,485 (Master P) You either with us or you're against us (Master P) You either with us or you're against us
20 00:00:42,509 00:00:44,044 but you're not gonna stop. but you're not gonna stop.
21 00:00:44,111 00:00:47,247 Master P severed ties with me. Master P severed ties with me.
22 00:00:47,314 00:00:48,691 (Tobin Costen) It's the trust factor. (Tobin Costen) It's the trust factor.
23 00:00:48,715 00:00:51,118 People don't trust you with money. People don't trust you with money.
24 00:00:51,185 00:00:52,186 (gunshot) (gunshot)
25 00:00:52,252 00:00:53,720 I guess he made his point. I guess he made his point.
26 00:00:53,787 00:00:56,890 Y'all stay tuned, 'cause No Limit got what you need. Y'all stay tuned, 'cause No Limit got what you need.
27 00:00:56,957 00:00:57,957 ♪♪ ♪♪
28 00:01:16,935 00:01:20,005 ♪♪ ♪♪
29 00:01:21,407 00:01:26,211 About 1992 Master P settled in Richmond, California. About 1992 Master P settled in Richmond, California.
30 00:01:26,278 00:01:28,247 {\an8} He'd owned this music store {\an8} He'd owned this music store
31 00:01:28,313 00:01:31,583 {\an8}where he had also started No Limit Records. {\an8}where he had also started No Limit Records.
32 00:01:32,885 00:01:35,220 No Limit was a family operation. No Limit was a family operation.
33 00:01:35,287 00:01:37,723 Sonya C, his wife, was a rapper. Sonya C, his wife, was a rapper.
34 00:01:37,790 00:01:42,027 His brothers Silkk and C-Murder, they were rappers. His brothers Silkk and C-Murder, they were rappers.
35 00:01:42,094 00:01:45,197 So Master P started putting out TRU projects, So Master P started putting out TRU projects,
36 00:01:45,264 00:01:47,099 then his own projects, then his own projects,
37 00:01:47,166 00:01:49,101 and even Sonya C put out a record. and even Sonya C put out a record.
38 00:01:50,269 00:01:52,137 But no one was looking at him like But no one was looking at him like
39 00:01:52,204 00:01:53,739 "Oh man, this guy's got some talent." "Oh man, this guy's got some talent."
40 00:01:53,806 00:01:55,207 {\an8} ♪ Once upon a time ♪ {\an8} ♪ Once upon a time ♪
41 00:01:55,274 00:01:56,975 {\an8} ♪ There was Scully ♪ {\an8} ♪ There was Scully ♪
42 00:01:57,042 00:01:59,778 {\an8} ♪ A young brother with big... ♪ {\an8} ♪ A young brother with big... ♪
43 00:01:59,845 00:02:03,415 His style wasn't the average style in the Bay, His style wasn't the average style in the Bay,
44 00:02:03,482 00:02:06,518 so nobody in the Bay was buying his music. so nobody in the Bay was buying his music.
45 00:02:06,585 00:02:09,088 ♪ Watchin' me ain't nothing strange ♪ ♪ Watchin' me ain't nothing strange ♪
46 00:02:09,154 00:02:10,589 (Cali G) They didn't respect him. (Cali G) They didn't respect him.
47 00:02:10,656 00:02:12,558 He was a country rapper to them, you know, He was a country rapper to them, you know,
48 00:02:12,624 00:02:13,926 a country bumpkin. a country bumpkin.
49 00:02:13,992 00:02:15,303 That's what people used to holler. That's what people used to holler.
50 00:02:15,327 00:02:17,162 ♪ But remember Master P's words ♪ ♪ But remember Master P's words ♪
51 00:02:17,229 00:02:18,630 ♪ You only live once ♪ ♪ You only live once ♪
52 00:02:18,697 00:02:21,667 No Limit definitely wasn't an overnight success. No Limit definitely wasn't an overnight success.
53 00:02:24,069 00:02:27,706 He and his wife Sonya and their son Romeo He and his wife Sonya and their son Romeo
54 00:02:27,773 00:02:31,910 were all living in a poor neighborhood. were all living in a poor neighborhood.
55 00:02:31,977 00:02:36,014 It was really a hand-to-mouth type situation at that time. It was really a hand-to-mouth type situation at that time.
56 00:02:36,081 00:02:37,716 (Master P) I'm still chasing my dream (Master P) I'm still chasing my dream
57 00:02:37,783 00:02:41,053 to build the biggest record company in the world, to build the biggest record company in the world,
58 00:02:41,120 00:02:45,457 but at that time, we need money. but at that time, we need money.
59 00:02:47,793 00:02:50,462 When it come to your family you gotta do things When it come to your family you gotta do things
60 00:02:50,529 00:02:53,465 that you might not want to do but you have to do it. that you might not want to do but you have to do it.
61 00:02:55,100 00:02:58,070 (President Bush on TV) There is bad news, very bad news. (President Bush on TV) There is bad news, very bad news.
62 00:02:58,137 00:03:00,439 I don't wanna sell drugs, I don't wanna sell drugs,
63 00:03:00,506 00:03:02,441 but I'll probably have to. but I'll probably have to.
64 00:03:02,508 00:03:05,110 {\an8}♪ Sideways through the cut with the gold one's spinning ♪ {\an8}♪ Sideways through the cut with the gold one's spinning ♪
65 00:03:05,177 00:03:08,047 {\an8}♪ Suckers jealous cause they know the P is deep up in it ♪ {\an8}♪ Suckers jealous cause they know the P is deep up in it ♪
66 00:03:08,113 00:03:10,749 {\an8}Master P had one foot in and one foot out, {\an8}Master P had one foot in and one foot out,
67 00:03:10,816 00:03:14,053 both being in the streets and being an artist. both being in the streets and being an artist.
68 00:03:14,119 00:03:16,355 ♪ The life in the ghetto ain't no joke ♪ ♪ The life in the ghetto ain't no joke ♪
69 00:03:16,422 00:03:19,024 ♪ And sometimes you die in this game of selling dope ♪ ♪ And sometimes you die in this game of selling dope ♪
70 00:03:19,091 00:03:20,668 (Vercy "V90" Carter) He was always hustling. (Vercy "V90" Carter) He was always hustling.
71 00:03:20,692 00:03:22,361 Buy a box of tapes and tell 'em Buy a box of tapes and tell 'em
72 00:03:22,428 00:03:24,496 "Man, give me $15 instead of 10," "Man, give me $15 instead of 10,"
73 00:03:24,596 00:03:27,232 you buy tapes and you get a tape and the dope. you buy tapes and you get a tape and the dope.
74 00:03:27,299 00:03:29,802 The police used to run through there (whooping). The police used to run through there (whooping).
75 00:03:29,868 00:03:32,671 You just throw the tapes up, you ain't slinging no dope. You just throw the tapes up, you ain't slinging no dope.
76 00:03:32,738 00:03:35,140 Spread your legs. Spread your legs.
77 00:03:35,207 00:03:36,375 We legal, we selling tapes. We legal, we selling tapes.
78 00:03:36,442 00:03:38,610 Break out some ID, man? Break out some ID, man?
79 00:03:41,046 00:03:46,518 {\an8}Around that time, Master P, Sonya and little Romeo {\an8}Around that time, Master P, Sonya and little Romeo
80 00:03:46,618 00:03:51,290 moved from Richmond to Oakland, California moved from Richmond to Oakland, California
81 00:03:51,356 00:03:55,494 on Jackson Street next to Hillcastle. on Jackson Street next to Hillcastle.
82 00:03:56,695 00:03:58,464 (Cali G) There was some hustling going on (Cali G) There was some hustling going on
83 00:03:58,530 00:04:01,066 so basically, you stepped on people's toes. so basically, you stepped on people's toes.
84 00:04:01,133 00:04:03,202 They want their block back. They want their block back.
85 00:04:04,903 00:04:07,473 So one night, we're selling crack rock. So one night, we're selling crack rock.
86 00:04:07,539 00:04:10,843 ♪♪ ♪♪
87 00:04:12,311 00:04:16,482 A brown car rollin' slow up the street. A brown car rollin' slow up the street.
88 00:04:18,083 00:04:19,918 And by the time we realize it, And by the time we realize it,
89 00:04:19,985 00:04:22,221 there ain't nothing but fire coming from the window. there ain't nothing but fire coming from the window.
90 00:04:22,287 00:04:23,489 (gunfire) (gunfire)
91 00:04:25,657 00:04:27,626 (Master P) I can't believe they shot at us. (Master P) I can't believe they shot at us.
92 00:04:29,595 00:04:32,664 But guess what? That comes with living that life. But guess what? That comes with living that life.
93 00:04:34,199 00:04:36,201 I want to take over the music business I want to take over the music business
94 00:04:36,268 00:04:38,270 and I can't do that getting in trouble, and I can't do that getting in trouble,
95 00:04:38,337 00:04:39,614 people thinking that a fight gonna break out people thinking that a fight gonna break out
96 00:04:39,638 00:04:42,341 or a shooting gonna break out. or a shooting gonna break out.
97 00:04:42,408 00:04:45,044 I gotta give up all this foolishness. I gotta give up all this foolishness.
98 00:04:45,110 00:04:47,079 I have to really change my life. I have to really change my life.
99 00:04:47,146 00:04:49,882 So I stayed focused, So I stayed focused,
100 00:04:49,948 00:04:52,518 and I ended up running into a big time opportunity. and I ended up running into a big time opportunity.
101 00:04:52,618 00:04:54,386 ♪ Getting loaded to the max ♪ ♪ Getting loaded to the max ♪
102 00:04:54,453 00:04:56,622 ♪ Gotta stay strapped even while I'm bustin' tracks ♪ ♪ Gotta stay strapped even while I'm bustin' tracks ♪
103 00:04:56,655 00:04:58,657 ♪ On "Yo! MTV Raps" ♪ ♪ Come on ♪ ♪ On "Yo! MTV Raps" ♪ ♪ Come on ♪
104 00:04:58,724 00:05:00,759 ♪♪ ♪♪
105 00:05:00,826 00:05:04,296 (Tracii McGregor) Pac put out his first record in '91. (Tracii McGregor) Pac put out his first record in '91.
106 00:05:04,363 00:05:05,497 Dropped another one in '93. Dropped another one in '93.
107 00:05:05,631 00:05:07,366 In between, he had done "Juice." In between, he had done "Juice."
108 00:05:07,433 00:05:09,034 On the set, the motion picture "Juice." On the set, the motion picture "Juice."
109 00:05:09,101 00:05:12,638 Fab Five Freddy with one of the stars of the movie, Tupac. Fab Five Freddy with one of the stars of the movie, Tupac.
110 00:05:12,671 00:05:17,309 "Juice" catapulted him to the upper echelon in hip hop. "Juice" catapulted him to the upper echelon in hip hop.
111 00:05:17,376 00:05:19,378 (Master P) Tupac knowin' that I had a record store, (Master P) Tupac knowin' that I had a record store,
112 00:05:19,445 00:05:21,113 they had to come see me. they had to come see me.
113 00:05:21,180 00:05:23,558 That's how I really got on the roll. That's how I really got on the roll.
114 00:05:23,582 00:05:26,585 They end up calling me to do a couple shows. They end up calling me to do a couple shows.
115 00:05:26,618 00:05:28,821 ♪♪ ♪♪
116 00:05:28,887 00:05:33,592 On August 26th, 1993, Master P is the opening act On August 26th, 1993, Master P is the opening act
117 00:05:33,659 00:05:37,663 for Tupac at the Metropolis nightclub in Cleveland. for Tupac at the Metropolis nightclub in Cleveland.
118 00:05:39,598 00:05:41,500 (Master P) So the guy introduced me, (Master P) So the guy introduced me,
119 00:05:41,600 00:05:42,768 he say, "Next up to the stage he say, "Next up to the stage
120 00:05:42,835 00:05:44,803 is Mister P, the country singer." is Mister P, the country singer."
121 00:05:44,870 00:05:47,473 (mic feedback) (mic feedback)
122 00:05:47,606 00:05:50,342 I had to pull the man to the side, I said "Bro... I had to pull the man to the side, I said "Bro...
123 00:05:50,409 00:05:52,211 "I'm not no country singer, I'm a rapper. "I'm not no country singer, I'm a rapper.
124 00:05:52,277 00:05:53,645 "You do this shit one more time, "You do this shit one more time,
125 00:05:53,712 00:05:55,381 dog, there gonna be problems." dog, there gonna be problems."
126 00:05:57,015 00:06:00,486 So I gotta struggle with that, but I see one guy bouncing. So I gotta struggle with that, but I see one guy bouncing.
127 00:06:01,954 00:06:03,255 I said to myself, I said to myself,
128 00:06:03,322 00:06:06,959 I'm gonna turn that one fan into millions. I'm gonna turn that one fan into millions.
129 00:06:08,694 00:06:11,630 I was really inspired by being with Tupac I was really inspired by being with Tupac
130 00:06:11,663 00:06:15,334 and I was able to start doing little shows on my own. and I was able to start doing little shows on my own.
131 00:06:15,401 00:06:18,237 I start hitting every market. I start hitting every market.
132 00:06:18,303 00:06:19,805 I closed the store down. I closed the store down.
133 00:06:19,872 00:06:22,608 I'm just out there on my own building my brand. I'm just out there on my own building my brand.
134 00:06:24,343 00:06:27,212 (Sonya C. Miller) During that time I was in the mix with No Limit (Sonya C. Miller) During that time I was in the mix with No Limit
135 00:06:27,279 00:06:28,847 but by me having my babies, but by me having my babies,
136 00:06:28,914 00:06:31,984 {\an8}I just told Percy "I think I need to stay home." {\an8}I just told Percy "I think I need to stay home."
137 00:06:32,051 00:06:36,588 Master P's going from town to town, selling his record. Master P's going from town to town, selling his record.
138 00:06:36,655 00:06:39,425 (Vercy) He put that same dope mentality that you would do (Vercy) He put that same dope mentality that you would do
139 00:06:39,491 00:06:42,494 if you're selling drugs into the rap game. if you're selling drugs into the rap game.
140 00:06:42,594 00:06:44,329 The same rules apply. The same rules apply.
141 00:06:44,396 00:06:48,267 (Dave) You sell a thousand CDs for $10, you made ten grand. (Dave) You sell a thousand CDs for $10, you made ten grand.
142 00:06:48,333 00:06:51,770 Take that ten grand, you buy 5000 more CDs, Take that ten grand, you buy 5000 more CDs,
143 00:06:51,837 00:06:53,605 now you got $50,000. now you got $50,000.
144 00:06:55,307 00:06:57,152 (Noah "N0H8TIN" Haytin) I was in high school when I met Master P. (Noah "N0H8TIN" Haytin) I was in high school when I met Master P.
145 00:06:57,176 00:07:00,045 I started doing logos and drawings for him and photos too. I started doing logos and drawings for him and photos too.
146 00:07:00,112 00:07:02,514 He would give me tapes to hand out at high school. He would give me tapes to hand out at high school.
147 00:07:02,614 00:07:04,216 People are like, "Who is this?" People are like, "Who is this?"
148 00:07:04,283 00:07:06,819 He was just on the cusp of blowing up. He was just on the cusp of blowing up.
149 00:07:06,885 00:07:09,621 One thing I remember about Master P and his apartment. One thing I remember about Master P and his apartment.
150 00:07:09,655 00:07:12,524 He was already putting up frames with his records He was already putting up frames with his records
151 00:07:12,624 00:07:15,194 as if they were popular, but he was thinking as if they were popular, but he was thinking
152 00:07:15,260 00:07:18,564 they will eventually be gold, they'll eventually be platinum. they will eventually be gold, they'll eventually be platinum.
153 00:07:18,630 00:07:20,466 He knew that promotion would lead to sales. He knew that promotion would lead to sales.
154 00:07:20,566 00:07:23,202 {\an8}♪ No Limit came up quick Just like a bullet ♪ {\an8}♪ No Limit came up quick Just like a bullet ♪
155 00:07:23,268 00:07:24,603 {\an8} (Master P) This is my strategy: {\an8} (Master P) This is my strategy:
156 00:07:24,670 00:07:26,872 {\an8}when I get to a city, I look for the guys {\an8}when I get to a city, I look for the guys
157 00:07:26,939 00:07:30,242 {\an8}with the fancy cars and loud radios. {\an8}with the fancy cars and loud radios.
158 00:07:30,309 00:07:31,844 Every drug dealer in every hood Every drug dealer in every hood
159 00:07:31,910 00:07:34,079 and gave 'em a CD or a cassette tape. and gave 'em a CD or a cassette tape.
160 00:07:34,146 00:07:36,982 That's the person that's gonna market my music. That's the person that's gonna market my music.
161 00:07:38,050 00:07:39,418 I look for homeless people, I look for homeless people,
162 00:07:39,485 00:07:40,886 I give 'em No Limit tee shirts. I give 'em No Limit tee shirts.
163 00:07:40,953 00:07:43,622 Every city I went to, I had walking billboards. Every city I went to, I had walking billboards.
164 00:07:43,689 00:07:45,824 ♪ An everyday thing (it's an everyday thing) ♪ ♪ An everyday thing (it's an everyday thing) ♪
165 00:07:45,891 00:07:49,695 At one point he wound up going to Houston. At one point he wound up going to Houston.
166 00:07:49,762 00:07:52,231 This is the home of the Geto Boys This is the home of the Geto Boys
167 00:07:52,297 00:07:53,899 and Rap-a-Lot Records. and Rap-a-Lot Records.
168 00:07:53,966 00:07:56,034 {\an8}♪ I make big money I drive big cars ♪ {\an8}♪ I make big money I drive big cars ♪
169 00:07:56,101 00:07:58,937 {\an8}♪ Everybody know me it's like I'm a movie star ♪ {\an8}♪ Everybody know me it's like I'm a movie star ♪
170 00:07:59,004 00:08:01,116 (Wild Wayne) Rap-a-Lot, they were doing it their own way. (Wild Wayne) Rap-a-Lot, they were doing it their own way.
171 00:08:01,140 00:08:05,077 "Mind Playing Tricks on Me" sold major records. "Mind Playing Tricks on Me" sold major records.
172 00:08:05,144 00:08:07,312 ♪ My mind is playing tricks on me ♪ ♪ My mind is playing tricks on me ♪
173 00:08:07,379 00:08:09,782 Rap-a-Lot Records CEO J Prince, Rap-a-Lot Records CEO J Prince,
174 00:08:09,848 00:08:11,984 he was one of the most successful he was one of the most successful
175 00:08:12,051 00:08:14,596 independent black moguls at that time. independent black moguls at that time.
176 00:08:14,620 00:08:18,390 (J Prince) I started Rap-a-Lot Records in 1986. (J Prince) I started Rap-a-Lot Records in 1986.
177 00:08:18,457 00:08:20,692 First time I met P, First time I met P,
178 00:08:20,759 00:08:24,329 I was actually at a club in Houston. I was actually at a club in Houston.
179 00:08:24,396 00:08:26,098 Rolled up in a Rolls Royce. Rolled up in a Rolls Royce.
180 00:08:27,466 00:08:29,401 (Master P) He had a mink coat on (Master P) He had a mink coat on
181 00:08:29,468 00:08:31,904 and I'm like, "Who is this dude?" and I'm like, "Who is this dude?"
182 00:08:31,970 00:08:33,405 (J Prince) He was inquisitive. (J Prince) He was inquisitive.
183 00:08:33,472 00:08:36,575 He wanted to know how was this being done. He wanted to know how was this being done.
184 00:08:36,642 00:08:38,944 I said, "Man, I'm a record executive. I said, "Man, I'm a record executive.
185 00:08:39,011 00:08:42,648 "I have a distribution deal with Priority Records." "I have a distribution deal with Priority Records."
186 00:08:42,715 00:08:45,560 (Master P) And I'm like, a black man owning a company (Master P) And I'm like, a black man owning a company
187 00:08:45,584 00:08:49,588 and actually making money, that's what I wanna do. and actually making money, that's what I wanna do.
188 00:08:51,056 00:08:53,759 (J Prince) And I think a seed was planted that night. (J Prince) And I think a seed was planted that night.
189 00:08:53,826 00:08:55,961 When I extended my hand it was play everything. When I extended my hand it was play everything.
190 00:08:57,229 00:09:00,899 So after I left Houston I end up back in the Bay So after I left Houston I end up back in the Bay
191 00:09:00,966 00:09:05,471 and I realized I needed to be strategic like J Prince. and I realized I needed to be strategic like J Prince.
192 00:09:05,604 00:09:08,173 ♪♪ ♪♪
193 00:09:08,240 00:09:11,610 (Rodney Carmichael) So by late '93, Master P was very committed (Rodney Carmichael) So by late '93, Master P was very committed
194 00:09:11,677 00:09:13,612 {\an8} to going to that next level. {\an8} to going to that next level.
195 00:09:13,645 00:09:15,614 {\an8} He goes to Merritt College. {\an8} He goes to Merritt College.
196 00:09:17,182 00:09:19,385 (Lil' Ric) The deeper he was getting into the music (Lil' Ric) The deeper he was getting into the music
197 00:09:19,451 00:09:22,621 the more knowledge he knew he needed to be able to win. the more knowledge he knew he needed to be able to win.
198 00:09:22,688 00:09:25,157 He just started taking business classes. He just started taking business classes.
199 00:09:25,224 00:09:27,826 (King George) So one day, and P sat down. (King George) So one day, and P sat down.
200 00:09:27,893 00:09:30,863 He said, "We need a manager." He said, "We need a manager."
201 00:09:32,164 00:09:34,700 We end up meeting this guy, Tobin Costen. We end up meeting this guy, Tobin Costen.
202 00:09:34,767 00:09:37,069 (Tobin) I was DJing at Gonzaga University, (Tobin) I was DJing at Gonzaga University,
203 00:09:37,136 00:09:39,972 Everyone was telling me the Bay Area was the place to be Everyone was telling me the Bay Area was the place to be
204 00:09:40,039 00:09:41,816 if you were trying to get in the industry and grow. if you were trying to get in the industry and grow.
205 00:09:41,840 00:09:43,409 Bay Area. Bay Area.
206 00:09:43,475 00:09:47,012 So P and I connected at Denny's in Richmond. So P and I connected at Denny's in Richmond.
207 00:09:47,079 00:09:48,180 As soon as we met, As soon as we met,
208 00:09:48,247 00:09:51,316 it was like, man, this is my dude. it was like, man, this is my dude.
209 00:09:51,383 00:09:55,387 (King George) This guy got glasses on, he looked like an executive. (King George) This guy got glasses on, he looked like an executive.
210 00:09:55,454 00:09:57,589 Okay, he a front man. Okay, he a front man.
211 00:09:59,024 00:10:03,429 I joined No Limit in 1993 as Master P's business manager. I joined No Limit in 1993 as Master P's business manager.
212 00:10:04,797 00:10:07,299 When I came on board, we always talked about When I came on board, we always talked about
213 00:10:07,366 00:10:08,767 "We're gonna take over the game." "We're gonna take over the game."
214 00:10:08,834 00:10:11,970 And the first thing is figure out And the first thing is figure out
215 00:10:12,037 00:10:15,074 how we get better distribution to sell more records. how we get better distribution to sell more records.
216 00:10:15,140 00:10:18,844 ♪♪ ♪♪
217 00:10:20,345 00:10:22,381 (Eric Arnold) Saint Charles' Solar Music Group, (Eric Arnold) Saint Charles' Solar Music Group,
218 00:10:22,448 00:10:25,284 he was an independent distributor in the Bay Area. he was an independent distributor in the Bay Area.
219 00:10:25,350 00:10:28,087 (Master P) As far as music, Saint Charles was the plug. (Master P) As far as music, Saint Charles was the plug.
220 00:10:29,455 00:10:30,932 He showed you how to get to the money. He showed you how to get to the money.
221 00:10:30,956 00:10:32,624 (Saint Charles Thurman) When I met P, (Saint Charles Thurman) When I met P,
222 00:10:32,691 00:10:35,537 I knew that he had something. I knew that he had something.
223 00:10:35,561 00:10:37,262 He just didn't have the knowledge He just didn't have the knowledge
224 00:10:37,329 00:10:40,365 to really jump in this game like it's supposed to be. to really jump in this game like it's supposed to be.
225 00:10:40,432 00:10:44,937 P meeting Saint Charles was a pivotal point in his career. P meeting Saint Charles was a pivotal point in his career.
226 00:10:45,003 00:10:46,939 (Lil' Ric) Saint Charles gave him the game. (Lil' Ric) Saint Charles gave him the game.
227 00:10:47,005 00:10:49,775 P soaked it up and used that shit to start P soaked it up and used that shit to start
228 00:10:49,842 00:10:52,311 gradually growing independently. gradually growing independently.
229 00:10:52,378 00:10:55,180 (Saint Charles) The first project with Master P was (Saint Charles) The first project with Master P was
230 00:10:55,247 00:10:57,449 {\an8}"The Ghettos Trying to Kill Me." {\an8}"The Ghettos Trying to Kill Me."
231 00:10:57,583 00:10:59,184 They had this cover. They had this cover.
232 00:11:00,986 00:11:03,889 (Romeo Miller) I think that was oddly one of the first moments (Romeo Miller) I think that was oddly one of the first moments
233 00:11:03,956 00:11:06,892 I realized, you know, my dad was a rapper. I realized, you know, my dad was a rapper.
234 00:11:06,959 00:11:10,195 {\an8}♪ I don't know where I'm going to ♪ {\an8}♪ I don't know where I'm going to ♪
235 00:11:10,262 00:11:12,598 {\an8}♪ But selling dope is the only thing ♪ {\an8}♪ But selling dope is the only thing ♪
236 00:11:12,664 00:11:15,134 ♪ I know how to do ♪ ♪ I know how to do ♪
237 00:11:15,200 00:11:17,036 "The Ghettos Trying to Kill Me," "The Ghettos Trying to Kill Me,"
238 00:11:17,102 00:11:18,704 that was my first video. that was my first video.
239 00:11:18,771 00:11:20,239 ♪ Don't ya know ♪ ♪ Don't ya know ♪
240 00:11:20,305 00:11:23,042 ♪ I'm deep up in the game I can't sleep at night ♪ ♪ I'm deep up in the game I can't sleep at night ♪
241 00:11:23,108 00:11:24,710 ♪ And momma prayin' because she know ♪ ♪ And momma prayin' because she know ♪
242 00:11:24,777 00:11:27,046 ♪ Her boy ain't livin' right And when I die ♪ ♪ Her boy ain't livin' right And when I die ♪
243 00:11:27,112 00:11:29,314 ♪ They say I'm going out by the gun smoke ♪ ♪ They say I'm going out by the gun smoke ♪
244 00:11:29,381 00:11:32,217 ♪ 'Cause I refuse to be broke up in this ghetto ♪ ♪ 'Cause I refuse to be broke up in this ghetto ♪
245 00:11:32,284 00:11:35,554 {\an8}(Master P) When I made a video, man it was family. {\an8}(Master P) When I made a video, man it was family.
246 00:11:35,621 00:11:39,191 Silkk was in the video, everybody loved Silkk. Silkk was in the video, everybody loved Silkk.
247 00:11:39,258 00:11:42,094 ♪ I lost two brothers in a year and I can't even cope ♪ ♪ I lost two brothers in a year and I can't even cope ♪
248 00:11:42,161 00:11:45,264 ♪ I try to go straight but still end up selling dope ♪ ♪ I try to go straight but still end up selling dope ♪
249 00:11:45,330 00:11:49,501 I mean, Sonya was in the video and my sons Steve and Romeo. I mean, Sonya was in the video and my sons Steve and Romeo.
250 00:11:49,568 00:11:51,003 Pops is like, "Look, act scared. Pops is like, "Look, act scared.
251 00:11:51,070 00:11:52,771 Somebody's about to rob the house." Somebody's about to rob the house."
252 00:11:52,838 00:11:55,374 I'm like, "Like, really about to rob the house?" I'm like, "Like, really about to rob the house?"
253 00:11:55,441 00:11:56,742 He's like, "Yeah." He's like, "Yeah."
254 00:11:56,809 00:11:58,877 He tricked the hell out of us. (laughing) He tricked the hell out of us. (laughing)
255 00:11:58,944 00:12:01,480 ♪ The ghettos tryin' to kill me ♪ ♪ The ghettos tryin' to kill me ♪
256 00:12:01,547 00:12:02,915 ♪ They might send me to the pen ♪ ♪ They might send me to the pen ♪
257 00:12:02,981 00:12:05,084 ♪ But doin' time that don't scare me ♪ ♪ But doin' time that don't scare me ♪
258 00:12:05,150 00:12:07,286 (Rodney) "The Ghettos Trying to Kill Me." (Rodney) "The Ghettos Trying to Kill Me."
259 00:12:07,352 00:12:11,190 He ends up selling over 100,000 copies. He ends up selling over 100,000 copies.
260 00:12:11,256 00:12:13,425 ♪♪ ♪♪
261 00:12:13,492 00:12:14,760 This is when you realize, This is when you realize,
262 00:12:14,827 00:12:16,929 okay this guy's really serious about rap okay this guy's really serious about rap
263 00:12:16,995 00:12:20,966 and we begin to see the future of No Limit. and we begin to see the future of No Limit.
264 00:12:21,033 00:12:23,635 ♪♪ ♪♪
265 00:12:29,316 00:12:31,151 ♪ B-b-b-b-bou Bou-bou-bounce, man ♪ ♪ B-b-b-b-bou Bou-bou-bounce, man ♪
266 00:12:31,218 00:12:35,589 In 1994, he puts out "The Ghettos Trying to Kill Me." In 1994, he puts out "The Ghettos Trying to Kill Me."
267 00:12:35,655 00:12:38,458 This ends up being a huge success, This ends up being a huge success,
268 00:12:38,525 00:12:40,794 so at this point he is trying to start so at this point he is trying to start
269 00:12:40,861 00:12:42,462 expanding his fan base. expanding his fan base.
270 00:12:42,529 00:12:45,565 (Tobin) P had this idea to take the most popular rappers (Tobin) P had this idea to take the most popular rappers
271 00:12:45,632 00:12:48,835 in these local hoods all over the Bay Area, in these local hoods all over the Bay Area,
272 00:12:48,902 00:12:51,404 and we put 'em on one compilation, and we put 'em on one compilation,
273 00:12:51,471 00:12:53,607 the "West Coast Bad Boyz." the "West Coast Bad Boyz."
274 00:12:53,673 00:12:56,009 {\an8}♪ Smokers wanna choke with their dope in my rap songs ♪ {\an8}♪ Smokers wanna choke with their dope in my rap songs ♪
275 00:12:56,076 00:12:58,578 ♪ Them playa haters get off of my ding dong ♪ ♪ Them playa haters get off of my ding dong ♪
276 00:12:58,645 00:13:00,280 We had Rappin 4-Tay. We had Rappin 4-Tay.
277 00:13:00,347 00:13:02,325 {\an8}♪ Passing me the baton to walk a buck across the Bay ♪ {\an8}♪ Passing me the baton to walk a buck across the Bay ♪
278 00:13:02,349 00:13:04,985 {\an8}♪ Because they're selling ammunition like candy ♪ {\an8}♪ Because they're selling ammunition like candy ♪
279 00:13:05,051 00:13:07,053 {\an8} (Master P) JT the Bigga Figga. {\an8} (Master P) JT the Bigga Figga.
280 00:13:07,120 00:13:09,423 {\an8}♪ Let it be known 'cause I'm representin' ♪ {\an8}♪ Let it be known 'cause I'm representin' ♪
281 00:13:09,489 00:13:11,091 ♪ Buildin' up the street... ♪ ♪ Buildin' up the street... ♪
282 00:13:11,158 00:13:13,226 (Tobin) If I'm hot in my particular town (Tobin) If I'm hot in my particular town
283 00:13:13,293 00:13:15,629 {\an8}and you're hot in your town and we're on the same record, {\an8}and you're hot in your town and we're on the same record,
284 00:13:15,695 00:13:18,698 {\an8} I've just doubled my fan base. {\an8} I've just doubled my fan base.
285 00:13:18,765 00:13:21,768 {\an8}♪ Tip of the... Take a puff of the blazer ♪ {\an8}♪ Tip of the... Take a puff of the blazer ♪
286 00:13:21,835 00:13:23,937 With all those artists that was from different hoods With all those artists that was from different hoods
287 00:13:24,004 00:13:26,706 on the same record, it was a game changer. on the same record, it was a game changer.
288 00:13:26,773 00:13:29,576 Man, that shit took off like wildfire. Man, that shit took off like wildfire.
289 00:13:29,643 00:13:32,646 {\an8}It sold about 320,000 albums independently. {\an8}It sold about 320,000 albums independently.
290 00:13:33,914 00:13:37,117 The West Coast Bad Boyz gave us the money The West Coast Bad Boyz gave us the money
291 00:13:37,184 00:13:39,553 to make the "99 Ways to Die" album. to make the "99 Ways to Die" album.
292 00:13:39,619 00:13:44,191 I was selling "99 Ways to Die" to a distributor in Oakland. I was selling "99 Ways to Die" to a distributor in Oakland.
293 00:13:44,324 00:13:46,860 That's when he happens to run into Dave Weiner That's when he happens to run into Dave Weiner
294 00:13:46,927 00:13:50,163 who's an executive from Priority Records. who's an executive from Priority Records.
295 00:13:50,230 00:13:53,333 (Dave) I was West Coast sales manager at Priority Records. (Dave) I was West Coast sales manager at Priority Records.
296 00:13:53,366 00:13:57,637 I was in the parking lot and caught Master P's attention. I was in the parking lot and caught Master P's attention.
297 00:14:00,340 00:14:03,543 ♪♪ ♪♪
298 00:14:03,610 00:14:04,911 He just bee-lined towards me He just bee-lined towards me
299 00:14:04,978 00:14:07,781 and he was like "Man, what are you doing here?" and he was like "Man, what are you doing here?"
300 00:14:07,848 00:14:10,250 I found out he was a record executive. I found out he was a record executive.
301 00:14:10,350 00:14:13,019 (Dave) He handed me the "99 Ways to Die" CD. (Dave) He handed me the "99 Ways to Die" CD.
302 00:14:13,086 00:14:14,454 I said, "Look, listen to this." I said, "Look, listen to this."
303 00:14:14,521 00:14:16,690 (Dave) He presented what he's gonna do (Dave) He presented what he's gonna do
304 00:14:16,757 00:14:18,091 and what he's gonna charge, and what he's gonna charge,
305 00:14:18,158 00:14:20,160 and then just kind of went away. and then just kind of went away.
306 00:14:20,227 00:14:22,929 ♪♪ ♪♪
307 00:14:22,996 00:14:25,532 I got in the car and I listened to "99 Ways to Die" I got in the car and I listened to "99 Ways to Die"
308 00:14:25,599 00:14:27,901 and then a week went by. and then a week went by.
309 00:14:27,968 00:14:30,103 He charted within, I believe, one chart position, He charted within, I believe, one chart position,
310 00:14:30,170 00:14:33,282 and at that point I went to the two owners of Priority and at that point I went to the two owners of Priority
311 00:14:33,306 00:14:35,575 and said "Hey, I need to talk to you about this situation and said "Hey, I need to talk to you about this situation
312 00:14:35,642 00:14:37,511 I'm seeing up in the Bay Area." I'm seeing up in the Bay Area."
313 00:14:37,577 00:14:39,412 ♪♪ ♪♪
314 00:14:39,479 00:14:43,884 With "99 Ways to Die" P knew he had something. With "99 Ways to Die" P knew he had something.
315 00:14:43,950 00:14:46,920 He was positioning himself as a boss in the Bay, He was positioning himself as a boss in the Bay,
316 00:14:46,987 00:14:50,390 but then he saw what was happening in the South. but then he saw what was happening in the South.
317 00:14:53,326 00:14:56,530 {\an8}You know, at that time you had Outkast and Goodie Mob {\an8}You know, at that time you had Outkast and Goodie Mob
318 00:14:56,596 00:15:01,334 {\an8}and the dirty South was emerging as the third coast. {\an8}and the dirty South was emerging as the third coast.
319 00:15:01,368 00:15:03,804 ♪ Who's that looking in my window (window) ♪ ♪ Who's that looking in my window (window) ♪
320 00:15:03,870 00:15:06,640 ♪ Wow, party now (party now) ♪ ♪ Wow, party now (party now) ♪
321 00:15:06,706 00:15:09,176 I had did a West Coast Bad Boyz project I had did a West Coast Bad Boyz project
322 00:15:09,242 00:15:12,813 and I said you know what, take that game, let's blow up and I said you know what, take that game, let's blow up
323 00:15:12,879 00:15:15,649 all these Southern rappers and let the world know all these Southern rappers and let the world know
324 00:15:15,715 00:15:19,820 No Limit is ready to take over the South. No Limit is ready to take over the South.
325 00:15:21,588 00:15:24,491 (Tobin) We had come up with the idea we're gonna do an album called (Tobin) We had come up with the idea we're gonna do an album called
326 00:15:24,558 00:15:25,826 "The Down South Hustlers." "The Down South Hustlers."
327 00:15:25,892 00:15:28,862 If we have a South sound and a West Coast sound, If we have a South sound and a West Coast sound,
328 00:15:28,929 00:15:30,931 nobody at that point would be able to stop us. nobody at that point would be able to stop us.
329 00:15:30,997 00:15:33,100 So the number one focus was, So the number one focus was,
330 00:15:33,166 00:15:36,069 how do we acquire talent down South? how do we acquire talent down South?
331 00:15:36,136 00:15:38,638 (Master P) I started going back home to New Orleans. (Master P) I started going back home to New Orleans.
332 00:15:38,705 00:15:40,407 Bounce was already big. Bounce was already big.
333 00:15:40,474 00:15:42,175 ♪♪ ♪♪
334 00:15:42,309 00:15:45,712 {\an8}Bounce music came into play in 1991 {\an8}Bounce music came into play in 1991
335 00:15:45,779 00:15:49,750 with MC T Tucker and my brother, DJ Irv. with MC T Tucker and my brother, DJ Irv.
336 00:15:49,816 00:15:53,553 Bounce is early rudimentary hip hop Bounce is early rudimentary hip hop
337 00:15:53,620 00:15:55,322 mixed with that Miami bass. mixed with that Miami bass.
338 00:15:56,923 00:15:59,826 (Loren Fouroux) It took over the city and Mia was one of (Loren Fouroux) It took over the city and Mia was one of
339 00:15:59,893 00:16:03,363 the hottest bounce music artists in New Orleans. the hottest bounce music artists in New Orleans.
340 00:16:03,430 00:16:08,135 I loved hip hop more than I loved anything, I loved hip hop more than I loved anything,
341 00:16:08,201 00:16:13,316 and in '92 I did my first bounce record, "Da Payback." and in '92 I did my first bounce record, "Da Payback."
342 00:16:13,340 00:16:16,610 {\an8}♪ It's payback time, so what up get up, move up, come on ♪ {\an8}♪ It's payback time, so what up get up, move up, come on ♪
343 00:16:16,676 00:16:19,479 {\an8}♪ What up, get up, move up, come on, what up, get up ♪ {\an8}♪ What up, get up, move up, come on, what up, get up ♪
344 00:16:19,546 00:16:21,248 {\an8} "Payback" man, it was hot. {\an8} "Payback" man, it was hot.
345 00:16:21,348 00:16:23,417 It was all over the radio and mix show. It was all over the radio and mix show.
346 00:16:24,918 00:16:28,655 (Mia X) It was eight minutes of battle bars (Mia X) It was eight minutes of battle bars
347 00:16:28,722 00:16:31,358 and party travel music. and party travel music.
348 00:16:31,425 00:16:34,428 Everybody had heard of Mia, she was rocking the house, Everybody had heard of Mia, she was rocking the house,
349 00:16:34,494 00:16:35,762 killing New Orleans. killing New Orleans.
350 00:16:35,829 00:16:37,964 Her delivery, her presence, Her delivery, her presence,
351 00:16:38,031 00:16:40,276 her sass, everything was like right on point. her sass, everything was like right on point.
352 00:16:40,300 00:16:43,069 But one record's not gonna cut it. But one record's not gonna cut it.
353 00:16:43,136 00:16:46,039 I had to provide for two babies now. I had to provide for two babies now.
354 00:16:47,307 00:16:50,477 At the time Latifah and Salt 'N Pepa, At the time Latifah and Salt 'N Pepa,
355 00:16:50,544 00:16:52,045 {\an8} they were selling really good. {\an8} they were selling really good.
356 00:16:52,112 00:16:53,447 {\an8} (scratching) ...Raps! {\an8} (scratching) ...Raps!
357 00:16:53,513 00:16:55,182 I knew I could do it. I knew I could do it.
358 00:16:55,315 00:16:58,118 (Master P) Everybody start telling me about Mia X. (Master P) Everybody start telling me about Mia X.
359 00:16:58,185 00:17:00,487 I was like, "Man, take me to her, let me holler at her." I was like, "Man, take me to her, let me holler at her."
360 00:17:00,554 00:17:02,923 ♪♪ ♪♪
361 00:17:02,989 00:17:04,467 (Mia X) Well, I was working in a record store. (Mia X) Well, I was working in a record store.
362 00:17:04,491 00:17:06,860 He came in, he was looking for a female artist, He came in, he was looking for a female artist,
363 00:17:06,927 00:17:08,829 and the guys that I worked with they was like, and the guys that I worked with they was like,
364 00:17:08,895 00:17:10,564 "Well Mia rap, Mia rap," you know. "Well Mia rap, Mia rap," you know.
365 00:17:10,630 00:17:13,309 I went up and talked to her and told her what I was doing. I went up and talked to her and told her what I was doing.
366 00:17:13,333 00:17:15,545 (Mia X) He said, "I just wanted to see if you'd be interested (Mia X) He said, "I just wanted to see if you'd be interested
367 00:17:15,569 00:17:17,249 "in working with me, because I'm gonna have "in working with me, because I'm gonna have
368 00:17:17,337 00:17:18,939 the biggest label in the world." the biggest label in the world."
369 00:17:19,005 00:17:20,941 I didn't know who he was, I didn't know who he was,
370 00:17:21,007 00:17:22,943 but for some reason I was like, but for some reason I was like,
371 00:17:23,009 00:17:25,145 I think he gonna do something. I think he gonna do something.
372 00:17:25,212 00:17:27,347 So he was like, "Well, let's go to California." So he was like, "Well, let's go to California."
373 00:17:27,380 00:17:30,083 And it was like, bam, Mama I'll see you in a minute. And it was like, bam, Mama I'll see you in a minute.
374 00:17:30,150 00:17:31,618 I'm going to California. I'm going to California.
375 00:17:31,685 00:17:34,054 ♪♪ ♪♪
376 00:17:34,121 00:17:37,390 The next piece of it was Serv-On. The next piece of it was Serv-On.
377 00:17:37,457 00:17:40,127 Damn near everybody want to be a rapper, but everybody can't. Damn near everybody want to be a rapper, but everybody can't.
378 00:17:40,193 00:17:43,272 Now, I knew I was better than so many in New Orleans Now, I knew I was better than so many in New Orleans
379 00:17:43,296 00:17:45,999 but the labels wouldn't pay attention to me but the labels wouldn't pay attention to me
380 00:17:46,066 00:17:48,935 till KLC really took me under his wing till KLC really took me under his wing
381 00:17:49,002 00:17:51,538 and then we made my demo. and then we made my demo.
382 00:17:51,605 00:17:53,373 {\an8}♪ What you want, huh ♪ ♪ Lookit here ♪ {\an8}♪ What you want, huh ♪ ♪ Lookit here ♪
383 00:17:53,440 00:17:55,284 {\an8}♪ About to feel this Ghetto Gang, right ♪ {\an8}♪ About to feel this Ghetto Gang, right ♪
384 00:17:55,308 00:17:57,344 {\an8}♪ Right ♪ ♪ You gotta be 20 deep or more ♪ {\an8}♪ Right ♪ ♪ You gotta be 20 deep or more ♪
385 00:17:57,410 00:18:02,349 KLC was a producer on the rise in New Orleans. KLC was a producer on the rise in New Orleans.
386 00:18:02,416 00:18:05,118 KL really had, like, this signature sound. KL really had, like, this signature sound.
387 00:18:05,185 00:18:06,553 ♪ What you want, huh ♪ ♪ What you want, huh ♪
388 00:18:06,620 00:18:10,824 So KL and Serv-On started making hard, good tracks. So KL and Serv-On started making hard, good tracks.
389 00:18:10,891 00:18:12,225 ♪ Believe me when I scrap ♪ ♪ Believe me when I scrap ♪
390 00:18:12,325 00:18:13,927 ♪ 'Cause a million records worldwide ♪ ♪ 'Cause a million records worldwide ♪
391 00:18:13,994 00:18:15,996 ♪ Look me in my eyes, what, what, do or die ♪ ♪ Look me in my eyes, what, what, do or die ♪
392 00:18:16,062 00:18:18,632 KL and I, every time we got a break KL and I, every time we got a break
393 00:18:18,698 00:18:20,801 something would go wrong. something would go wrong.
394 00:18:20,867 00:18:22,436 ♪ I represent the South ♪ ♪ I represent the South ♪
395 00:18:22,502 00:18:24,871 (music winding down) (music winding down)
396 00:18:24,938 00:18:27,073 I submitted demos and I had a lot of doors I submitted demos and I had a lot of doors
397 00:18:27,140 00:18:28,708 shut in my face, and I mean, shut in my face, and I mean,
398 00:18:28,775 00:18:30,477 I had to resort to street life. I had to resort to street life.
399 00:18:31,812 00:18:34,114 One night my mom told me, "Don't come home." One night my mom told me, "Don't come home."
400 00:18:34,181 00:18:36,416 Some serious people in the house Some serious people in the house
401 00:18:36,483 00:18:39,052 at 5:00 in the morning looking for me. at 5:00 in the morning looking for me.
402 00:18:40,320 00:18:43,290 You know, most rappers from here die. You know, most rappers from here die.
403 00:18:43,356 00:18:46,960 They get murdered, and so I called P. They get murdered, and so I called P.
404 00:18:47,027 00:18:49,362 P is like a big brother to me. P is like a big brother to me.
405 00:18:49,429 00:18:51,531 I always come back into Cali to play ball. I always come back into Cali to play ball.
406 00:18:51,598 00:18:54,434 We was always tight so when stuff wasn't working for me, We was always tight so when stuff wasn't working for me,
407 00:18:54,501 00:18:56,937 he was like "I got this record label, No Limit." he was like "I got this record label, No Limit."
408 00:18:57,003 00:19:00,407 (Master P) He called me up, so I said, "All right. (Master P) He called me up, so I said, "All right.
409 00:19:00,474 00:19:01,942 "If I can help you with something, "If I can help you with something,
410 00:19:02,008 00:19:03,543 you know, let's figure it out." you know, let's figure it out."
411 00:19:03,610 00:19:06,046 (Mr. Serv-On) And I told him what was going on. (Mr. Serv-On) And I told him what was going on.
412 00:19:06,113 00:19:08,548 He was like "Just stay alive till in the morning. He was like "Just stay alive till in the morning.
413 00:19:08,615 00:19:11,184 Your plane ticket'll be there at the airport." Your plane ticket'll be there at the airport."
414 00:19:11,318 00:19:13,296 (airplane whooshing) (airplane whooshing)
415 00:19:13,320 00:19:17,324 We went out to California, and the first thing he did We went out to California, and the first thing he did
416 00:19:17,357 00:19:19,326 he had jackets already made with No Limit Records he had jackets already made with No Limit Records
417 00:19:19,392 00:19:22,195 on the back, my name stitched in it. on the back, my name stitched in it.
418 00:19:22,329 00:19:24,564 And we had a talk about loyalty and respect And we had a talk about loyalty and respect
419 00:19:24,631 00:19:26,967 and about being there, and it's gonna blow up. and about being there, and it's gonna blow up.
420 00:19:27,033 00:19:29,536 And that's why I knew No Limit was for me. And that's why I knew No Limit was for me.
421 00:19:29,603 00:19:32,339 {\an8} ♪♪ {\an8} ♪♪
422 00:19:32,405 00:19:36,376 {\an8}(Mia X) In early 1995, we got to the studio {\an8}(Mia X) In early 1995, we got to the studio
423 00:19:36,443 00:19:39,446 with some producers from the Bay Area. with some producers from the Bay Area.
424 00:19:39,513 00:19:41,381 And I wasn't feeling it, And I wasn't feeling it,
425 00:19:41,448 00:19:45,619 'cause I wanted the bass of the South. 'cause I wanted the bass of the South.
426 00:19:47,287 00:19:52,659 I told P, "Look, we gotta get KL up here and fast." I told P, "Look, we gotta get KL up here and fast."
427 00:19:52,726 00:19:54,928 (Mr. Serv-On) With me and Mia, if KL don't come (Mr. Serv-On) With me and Mia, if KL don't come
428 00:19:54,995 00:19:56,396 we can't do this with you. we can't do this with you.
429 00:19:56,463 00:19:59,633 I was like, "Okay, let's do it." I was like, "Okay, let's do it."
430 00:19:59,699 00:20:02,035 ♪ More money make it back for the beat drop ♪ ♪ More money make it back for the beat drop ♪
431 00:20:02,102 00:20:04,504 He flew KL to California He flew KL to California
432 00:20:04,571 00:20:06,706 and he went straight to the studio. and he went straight to the studio.
433 00:20:06,773 00:20:10,043 (Rodney) So KLC eventually ends up bringing in (Rodney) So KLC eventually ends up bringing in
434 00:20:10,110 00:20:11,545 several other producers. several other producers.
435 00:20:11,611 00:20:14,314 (Charlie Braxton) Craig B, Mo B Dick, (Charlie Braxton) Craig B, Mo B Dick,
436 00:20:14,381 00:20:17,451 Odell, and later on, Carlos Stevens. Odell, and later on, Carlos Stevens.
437 00:20:17,517 00:20:21,221 And together they become Beats by the Pound. And together they become Beats by the Pound.
438 00:20:21,321 00:20:24,091 (Charlie) What Beats by the Pound did for Master P (Charlie) What Beats by the Pound did for Master P
439 00:20:24,157 00:20:28,161 was give him that authentic New Orleans sound. was give him that authentic New Orleans sound.
440 00:20:29,596 00:20:35,168 P got an apartment for me, Serv, Mo B, and KL. P got an apartment for me, Serv, Mo B, and KL.
441 00:20:35,268 00:20:38,905 We called our house "Three... and a Broad." We called our house "Three... and a Broad."
442 00:20:38,972 00:20:41,708 ♪♪ ♪♪
443 00:20:41,775 00:20:44,277 They became my real brothers. They became my real brothers.
444 00:20:44,311 00:20:47,114 That's when things really started taking a shape That's when things really started taking a shape
445 00:20:47,180 00:20:50,717 because C would be there, Silkk would be there. because C would be there, Silkk would be there.
446 00:20:50,784 00:20:53,487 P would be there, KL would be playing bass. P would be there, KL would be playing bass.
447 00:20:53,553 00:20:55,455 We'd freestyle and coming up with things We'd freestyle and coming up with things
448 00:20:55,522 00:20:59,392 in that apartment we created, right there. in that apartment we created, right there.
449 00:20:59,459 00:21:01,628 That's when KL did "Bout it." That's when KL did "Bout it."
450 00:21:01,695 00:21:04,598 ♪ You bout it I'm bout it, bout it ♪ ♪ You bout it I'm bout it, bout it ♪
451 00:21:04,664 00:21:07,667 "Bout it" changed the game for No Limit. "Bout it" changed the game for No Limit.
452 00:21:13,447 00:21:17,784 We were in the studio and KL made the beat for "Bout it." We were in the studio and KL made the beat for "Bout it."
453 00:21:17,851 00:21:22,289 (Mr. Serv-On) Master P came to the studio and KL played it (Mr. Serv-On) Master P came to the studio and KL played it
454 00:21:22,356 00:21:24,158 and he just was sitting there looking. and he just was sitting there looking.
455 00:21:24,224 00:21:26,193 It was just one of them defining moments. It was just one of them defining moments.
456 00:21:26,260 00:21:28,695 He was like, "Man, I need to get that." He was like, "Man, I need to get that."
457 00:21:28,762 00:21:30,397 You could see in his eyes. You could see in his eyes.
458 00:21:33,200 00:21:35,903 Came up with the hook and I knew that Came up with the hook and I knew that
459 00:21:35,969 00:21:37,437 "Bout it, Bout it" was a hit. "Bout it, Bout it" was a hit.
460 00:21:37,504 00:21:40,807 And I remember him just saying, "You 'bout it? And I remember him just saying, "You 'bout it?
461 00:21:40,874 00:21:42,609 I'm 'bout it, 'bout it." I'm 'bout it, 'bout it."
462 00:21:42,676 00:21:43,911 {\an8} ♪ I'm bout it, bout it ♪ {\an8} ♪ I'm bout it, bout it ♪
463 00:21:43,977 00:21:45,412 {\an8} ♪ If you bout it, bout it ♪ {\an8} ♪ If you bout it, bout it ♪
464 00:21:45,479 00:21:47,114 {\an8}♪ We'll say you bout it, bout it ♪ {\an8}♪ We'll say you bout it, bout it ♪
465 00:21:47,181 00:21:50,083 {\an8}♪ I represent where them killas at ♪ {\an8}♪ I represent where them killas at ♪
466 00:21:50,150 00:21:51,752 ♪ Third ward, Caliope projects ♪ ♪ Third ward, Caliope projects ♪
467 00:21:51,819 00:21:53,320 ♪ We got our own thing ♪ ♪ We got our own thing ♪
468 00:21:53,387 00:21:56,623 "Bout It, Bout It," that's the shot heard round the world. "Bout It, Bout It," that's the shot heard round the world.
469 00:21:56,690 00:21:59,893 ♪ And Mr. Rogers ain't got nothin' on my neighborhood ♪ ♪ And Mr. Rogers ain't got nothin' on my neighborhood ♪
470 00:21:59,960 00:22:02,563 ♪ I represent nothing but Gs ♪ ♪ I represent nothing but Gs ♪
471 00:22:02,629 00:22:04,798 ♪ From Richmond, California all the way ♪ ♪ From Richmond, California all the way ♪
472 00:22:04,865 00:22:06,133 ♪ Back to New Orleans ♪ ♪ Back to New Orleans ♪
473 00:22:06,200 00:22:08,602 The whole thing was just authentic. The whole thing was just authentic.
474 00:22:08,669 00:22:10,771 (Ace B-47) I remember the "Bout it, Bout it" video (Ace B-47) I remember the "Bout it, Bout it" video
475 00:22:10,838 00:22:13,941 and it's just like a concert in the middle of the projects. and it's just like a concert in the middle of the projects.
476 00:22:14,007 00:22:17,711 And it introduces a new artist by the name of Mia X. And it introduces a new artist by the name of Mia X.
477 00:22:17,778 00:22:21,081 ♪ I'm here to show a whole bunch of brothers that I'm proud ♪ ♪ I'm here to show a whole bunch of brothers that I'm proud ♪
478 00:22:21,148 00:22:22,492 ♪ Coming from the crescent testing ♪ ♪ Coming from the crescent testing ♪
479 00:22:22,516 00:22:23,693 ♪ And ready to bust on those ♪ ♪ And ready to bust on those ♪
480 00:22:23,717 00:22:25,419 ♪ Who doubt it I'm rowdy ♪ ♪ Who doubt it I'm rowdy ♪
481 00:22:25,486 00:22:27,221 The music was infectious. The music was infectious.
482 00:22:27,287 00:22:29,056 ♪ 'Cause I'm bout it, bout it ♪ ♪ 'Cause I'm bout it, bout it ♪
483 00:22:29,122 00:22:31,725 No matter where you were from, you felt it. No matter where you were from, you felt it.
484 00:22:31,792 00:22:33,827 ♪ You know they bout it (bout it) ♪ ♪ You know they bout it (bout it) ♪
485 00:22:33,894 00:22:36,439 (Snoop Dogg) "Bout It, Bout It" was like a gangster-ass South song (Snoop Dogg) "Bout It, Bout It" was like a gangster-ass South song
486 00:22:36,463 00:22:38,131 that just made you and your crew feel like that just made you and your crew feel like
487 00:22:38,198 00:22:40,901 y'all could just go take on anybody. y'all could just go take on anybody.
488 00:22:40,968 00:22:43,470 ♪ You bout it, I'm bout it ♪ ♪ You bout it, I'm bout it ♪
489 00:22:43,537 00:22:46,540 This thing is catching on, getting bigger and bigger. This thing is catching on, getting bigger and bigger.
490 00:22:46,607 00:22:49,943 On a national level, "I'm Bout It" was really On a national level, "I'm Bout It" was really
491 00:22:50,010 00:22:52,179 the foundation of making Master P the foundation of making Master P
492 00:22:52,246 00:22:53,981 and No Limit Records stars. and No Limit Records stars.
493 00:22:54,047 00:22:58,218 So many record executives wanted to be down with Master P. So many record executives wanted to be down with Master P.
494 00:22:58,285 00:23:00,120 ♪ Bounce, bounce, bounce fool ♪ ♪ Bounce, bounce, bounce fool ♪
495 00:23:01,788 00:23:03,099 (interviewer) Jimmy Iovine, is that how it's pronounced? (interviewer) Jimmy Iovine, is that how it's pronounced?
496 00:23:03,123 00:23:04,224 Iovine. Iovine.
497 00:23:04,291 00:23:06,093 (Rodney) By early 1995 (Rodney) By early 1995
498 00:23:06,160 00:23:08,562 Jimmy Iovine at Interscope, Jimmy Iovine at Interscope,
499 00:23:08,629 00:23:11,165 he's really interested in Master P. he's really interested in Master P.
500 00:23:11,231 00:23:13,700 At the time Interscope with Death Row At the time Interscope with Death Row
501 00:23:13,767 00:23:17,037 had the biggest artists in the world. had the biggest artists in the world.
502 00:23:17,104 00:23:21,742 ♪♪ ♪♪
503 00:23:21,808 00:23:23,710 {\an8} (airplane whooshing) {\an8} (airplane whooshing)
504 00:23:25,879 00:23:28,382 The red on red? Don't you like the red on red Interscope? The red on red? Don't you like the red on red Interscope?
505 00:23:28,448 00:23:31,285 (Master P) Jimmy Iovine, he said, "Man, I'm gonna (Master P) Jimmy Iovine, he said, "Man, I'm gonna
506 00:23:31,351 00:23:32,951 write you a check for a million dollars." write you a check for a million dollars."
507 00:23:32,986 00:23:36,323 My job, what I'm really looking for, was the potential. My job, what I'm really looking for, was the potential.
508 00:23:36,390 00:23:40,360 (Master P) I get the contract, bam, seven year deal. (Master P) I get the contract, bam, seven year deal.
509 00:23:40,427 00:23:42,329 Couldn't use my name, Couldn't use my name,
510 00:23:42,396 00:23:44,598 and I'm like, "Man, I'm gonna go and I'm like, "Man, I'm gonna go
511 00:23:44,731 00:23:47,201 get something to eat and I'm gonna come back." get something to eat and I'm gonna come back."
512 00:23:47,267 00:23:49,236 He said, "Well, if you don't come back He said, "Well, if you don't come back
513 00:23:49,303 00:23:52,005 "you'll never get a deal in this town." "you'll never get a deal in this town."
514 00:23:52,072 00:23:54,107 I end up not coming back. I end up not coming back.
515 00:23:55,742 00:23:57,811 (Tony Draper) If you're a young black male (Tony Draper) If you're a young black male
516 00:23:57,878 00:23:59,813 making those kind of moves, making those kind of moves,
517 00:23:59,880 00:24:03,650 navigating this industry, that was a huge play. navigating this industry, that was a huge play.
518 00:24:03,750 00:24:05,786 ♪♪ ♪♪
519 00:24:07,921 00:24:10,023 (Oliver Thomas Jr.) That's rolling the dice, (Oliver Thomas Jr.) That's rolling the dice,
520 00:24:10,090 00:24:11,492 but that's also extreme confidence but that's also extreme confidence
521 00:24:11,558 00:24:13,927 and knowing what your brand and your product is. and knowing what your brand and your product is.
522 00:24:13,994 00:24:17,431 (Master P) That white man offered me a million dollars (Master P) That white man offered me a million dollars
523 00:24:17,498 00:24:20,467 and he don't know me. How much you think I'm worth? and he don't know me. How much you think I'm worth?
524 00:24:20,534 00:24:23,680 (Anthony "Boz" Boswell) If he offered us a million we're worth 100 million. (Anthony "Boz" Boswell) If he offered us a million we're worth 100 million.
525 00:24:23,704 00:24:25,515 They ain't gonna offer you that if you got something. They ain't gonna offer you that if you got something.
526 00:24:25,539 00:24:27,508 He just let us know what we got now. He just let us know what we got now.
527 00:24:27,574 00:24:32,379 Master P realized, if I don't know what I'm doing, Master P realized, if I don't know what I'm doing,
528 00:24:32,446 00:24:35,549 you can lose money in this game real quick. you can lose money in this game real quick.
529 00:24:35,616 00:24:38,719 So he sought knowledge of the record industry So he sought knowledge of the record industry
530 00:24:38,752 00:24:41,188 from people who knew what they were talking about. from people who knew what they were talking about.
531 00:24:41,255 00:24:43,457 (Anthony) He was like, "I wanna own my own shit. (Anthony) He was like, "I wanna own my own shit.
532 00:24:43,524 00:24:45,125 "I wanna own my own masters, everything. "I wanna own my own masters, everything.
533 00:24:45,192 00:24:46,960 What do I gotta do to do that?" What do I gotta do to do that?"
534 00:24:47,027 00:24:48,629 ♪♪ ♪♪
535 00:24:48,729 00:24:50,230 (P. Frank Williams) P went to go see (P. Frank Williams) P went to go see
536 00:24:50,297 00:24:51,732 Michael Jackson's lawyer Michael Jackson's lawyer
537 00:24:51,765 00:24:55,536 and the guy wanted $25,000 to come sit with him. and the guy wanted $25,000 to come sit with him.
538 00:24:55,602 00:24:58,338 (Master P) I gave him the 25,000. (Master P) I gave him the 25,000.
539 00:24:58,405 00:24:59,916 He was like, "Look, if you want some money, He was like, "Look, if you want some money,
540 00:24:59,940 00:25:03,777 "you want a distribution deal where you get 85% "you want a distribution deal where you get 85%
541 00:25:03,844 00:25:07,181 and the record company get 15%." and the record company get 15%."
542 00:25:07,247 00:25:10,818 I said, "I want a distribution deal." I said, "I want a distribution deal."
543 00:25:11,919 00:25:14,454 (Tobin) And because of Dave Weiner (Tobin) And because of Dave Weiner
544 00:25:14,521 00:25:16,423 Priority came at the right time. Priority came at the right time.
545 00:25:16,490 00:25:19,593 {\an8}♪ I'm just waking up in the morning gotta thank God ♪ {\an8}♪ I'm just waking up in the morning gotta thank God ♪
546 00:25:19,693 00:25:21,395 {\an8} (Soren Baker) By the mid 1990s {\an8} (Soren Baker) By the mid 1990s
547 00:25:21,461 00:25:25,432 Priority Records had had a tremendous amount of success. Priority Records had had a tremendous amount of success.
548 00:25:25,499 00:25:29,403 They had Ruthless Records, which was Eazy-E and N.W.A. They had Ruthless Records, which was Eazy-E and N.W.A.
549 00:25:29,469 00:25:31,681 And Ice Cube of course was huge. And Ice Cube of course was huge.
550 00:25:31,705 00:25:34,241 ♪ Even saw the lights of the Goodyear blimp ♪ ♪ Even saw the lights of the Goodyear blimp ♪
551 00:25:34,308 00:25:36,476 ♪ And it read Ice Cube's a pimp ♪ ♪ And it read Ice Cube's a pimp ♪
552 00:25:36,543 00:25:39,689 But what Priority didn't have in 1995 was But what Priority didn't have in 1995 was
553 00:25:39,713 00:25:43,050 a steady stream or a new pipeline of artists. a steady stream or a new pipeline of artists.
554 00:25:43,116 00:25:46,253 ♪ Today I didn't even have to use my AK ♪ ♪ Today I didn't even have to use my AK ♪
555 00:25:46,320 00:25:49,490 ♪ I gotta say it was a good day ♪ ♪ I gotta say it was a good day ♪
556 00:25:49,556 00:25:52,493 (Mark Cerami) Dave was really into Master P (Mark Cerami) Dave was really into Master P
557 00:25:52,559 00:25:55,028 and what I heard I liked, so what I was gonna do, and what I heard I liked, so what I was gonna do,
558 00:25:55,095 00:25:56,973 I was give him everything we gave everyone else. I was give him everything we gave everyone else.
559 00:25:56,997 00:26:01,635 Most artists come in and get 10% or 20% deals. Most artists come in and get 10% or 20% deals.
560 00:26:01,735 00:26:03,971 We were interested in Master P as a businessman We were interested in Master P as a businessman
561 00:26:04,037 00:26:05,272 and a record label owner, and a record label owner,
562 00:26:05,339 00:26:08,509 and the few artists he had around him. and the few artists he had around him.
563 00:26:10,511 00:26:13,180 (Duffy Rich) We were all seeing really how this was building (Duffy Rich) We were all seeing really how this was building
564 00:26:13,247 00:26:18,819 so we set up some formal type meetings and he came to L.A. so we set up some formal type meetings and he came to L.A.
565 00:26:20,087 00:26:21,989 {\an8} ♪♪ {\an8} ♪♪
566 00:26:22,055 00:26:23,666 {\an8}(Mark) He comes in and he's a tall guy, {\an8}(Mark) He comes in and he's a tall guy,
567 00:26:23,690 00:26:28,028 he's got a tee shirt on, a baseball cap, backwards. he's got a tee shirt on, a baseball cap, backwards.
568 00:26:28,095 00:26:30,297 He was the tallest rapper I'd ever seen. He was the tallest rapper I'd ever seen.
569 00:26:30,364 00:26:33,534 (Master P) He said, "Man, you know we wanna give you a record deal." (Master P) He said, "Man, you know we wanna give you a record deal."
570 00:26:33,600 00:26:37,037 And I'm like, "Look man, I want a distribution deal. And I'm like, "Look man, I want a distribution deal.
571 00:26:37,104 00:26:39,273 I want a 85/15 deal." I want a 85/15 deal."
572 00:26:39,339 00:26:42,042 (Dave) No one had done a deal like this before. (Dave) No one had done a deal like this before.
573 00:26:42,109 00:26:44,478 But Master P, But Master P,
574 00:26:44,545 00:26:47,848 he was like absolutely non-negotiable. he was like absolutely non-negotiable.
575 00:26:47,915 00:26:51,418 They gave me a deal, the rest was history. They gave me a deal, the rest was history.
576 00:26:52,853 00:26:54,621 ♪♪ ♪♪
577 00:26:54,721 00:26:57,257 (Tobin) It was 85/15 and then we went back. (Tobin) It was 85/15 and then we went back.
578 00:26:57,324 00:27:00,294 We needed $250,000 advance for some records We needed $250,000 advance for some records
579 00:27:00,360 00:27:02,229 and then it went to 80/20. and then it went to 80/20.
580 00:27:02,296 00:27:05,532 (Duffy) Okay, you own your masters, you own all the music. (Duffy) Okay, you own your masters, you own all the music.
581 00:27:05,599 00:27:09,436 You're basically paying us a 20% fee You're basically paying us a 20% fee
582 00:27:09,503 00:27:12,673 to get it into record stores, to get it into record stores,
583 00:27:12,739 00:27:14,541 and you have to do everything else, and you have to do everything else,
584 00:27:14,675 00:27:16,276 marketing and promotions. marketing and promotions.
585 00:27:16,343 00:27:19,947 (Dave) I think he had the best deal at the time (Dave) I think he had the best deal at the time
586 00:27:20,013 00:27:24,718 of any black-owned record company in history. of any black-owned record company in history.
587 00:27:24,785 00:27:26,854 (P. Frank Williams) Master P, I mean goddam, (P. Frank Williams) Master P, I mean goddam,
588 00:27:26,920 00:27:29,356 that is not how an artist thinks. that is not how an artist thinks.
589 00:27:29,423 00:27:31,358 That's how a business person thinks. That's how a business person thinks.
590 00:27:35,387 00:27:37,890 ♪♪ ♪♪
591 00:27:37,956 00:27:42,728 So in 1995 Master P signs a 80/20 deal with Priority. So in 1995 Master P signs a 80/20 deal with Priority.
592 00:27:42,794 00:27:47,166 ♪♪ ♪♪
593 00:27:47,232 00:27:52,271 (Duffy) $15 per CD, and 80% of that going into his pocket. (Duffy) $15 per CD, and 80% of that going into his pocket.
594 00:27:52,337 00:27:54,206 It starts adding up really fast. It starts adding up really fast.
595 00:27:54,273 00:27:56,141 (Dave) When you're your own label, (Dave) When you're your own label,
596 00:27:56,208 00:27:59,044 it gives you the freedom to control every move you make, it gives you the freedom to control every move you make,
597 00:27:59,111 00:28:02,781 versus being, you know, at the mercy of the majors. versus being, you know, at the mercy of the majors.
598 00:28:04,683 00:28:05,860 (P. Frank) While Master P was on top (P. Frank) While Master P was on top
599 00:28:05,884 00:28:08,020 in the Bay, back in New Orleans in the Bay, back in New Orleans
600 00:28:08,086 00:28:10,222 Cash Money Records, they were getting a lot of love. Cash Money Records, they were getting a lot of love.
601 00:28:10,289 00:28:12,825 (Mia X) They had BG, Lil Wayne, (Mia X) They had BG, Lil Wayne,
602 00:28:12,891 00:28:16,361 U.N.L.V., Mannie Fresh and Juvie. U.N.L.V., Mannie Fresh and Juvie.
603 00:28:16,428 00:28:18,197 New Orleans to the end. New Orleans to the end.
604 00:28:18,263 00:28:22,201 Cash Money was amongst the hottest labels in the city. Cash Money was amongst the hottest labels in the city.
605 00:28:22,267 00:28:23,468 Cash Money was already Cash Money was already
606 00:28:23,535 00:28:25,137 a successful independent enterprise, a successful independent enterprise,
607 00:28:25,204 00:28:28,941 but what Cash Money didn't have was national distribution. but what Cash Money didn't have was national distribution.
608 00:28:29,007 00:28:32,277 (Rodney) Cash Money owners Birdman and Slim (Rodney) Cash Money owners Birdman and Slim
609 00:28:32,344 00:28:35,314 reach out to Master P to see if they can reach out to Master P to see if they can
610 00:28:35,380 00:28:39,051 get artists on their label distributed through his label. get artists on their label distributed through his label.
611 00:28:40,719 00:28:43,722 '95, '96, we sat down with those guys '95, '96, we sat down with those guys
612 00:28:43,789 00:28:45,724 at some restaurant in New Orleans. at some restaurant in New Orleans.
613 00:28:45,791 00:28:48,427 ♪♪ ♪♪
614 00:28:49,761 00:28:52,865 It was Baby Slim, myself and P, It was Baby Slim, myself and P,
615 00:28:52,931 00:28:56,068 and we talked to them about utilizing and we talked to them about utilizing
616 00:28:56,134 00:28:57,469 our relationship with Priority our relationship with Priority
617 00:28:57,536 00:29:01,073 and our distribution and funneling through. and our distribution and funneling through.
618 00:29:02,574 00:29:04,977 But P, he had a different idea. But P, he had a different idea.
619 00:29:05,043 00:29:08,447 (Master P) Baby was his own dude, like, he had his own vision. (Master P) Baby was his own dude, like, he had his own vision.
620 00:29:08,514 00:29:10,191 That never would have worked with No Limit. That never would have worked with No Limit.
621 00:29:10,215 00:29:11,617 So we left it at that. So we left it at that.
622 00:29:11,750 00:29:13,752 It was nothing else after that, you know? It was nothing else after that, you know?
623 00:29:13,819 00:29:15,754 (chuckles) We kept it moving. (chuckles) We kept it moving.
624 00:29:18,991 00:29:20,759 ♪♪ ♪♪
625 00:29:20,792 00:29:24,739 Meanwhile, back in the Bay Area, a lot of drama ensued. Meanwhile, back in the Bay Area, a lot of drama ensued.
626 00:29:24,763 00:29:27,633 (P. Frank) Master P's 80/20 distribution deal (P. Frank) Master P's 80/20 distribution deal
627 00:29:27,766 00:29:29,768 creates huge tension for No Limit. creates huge tension for No Limit.
628 00:29:29,801 00:29:31,513 Guys felt like they weren't getting the money Guys felt like they weren't getting the money
629 00:29:31,537 00:29:33,405 and Master P did. and Master P did.
630 00:29:33,472 00:29:35,941 (Tobin) There were rumblings around finances. (Tobin) There were rumblings around finances.
631 00:29:36,008 00:29:38,710 All the artists would come to me upset with P All the artists would come to me upset with P
632 00:29:38,777 00:29:43,782 but kind of afraid of P, and it's the trust factor. but kind of afraid of P, and it's the trust factor.
633 00:29:43,849 00:29:45,717 People don't trust you with money. People don't trust you with money.
634 00:29:45,751 00:29:48,220 ♪♪ (glass breaking) ♪♪ (glass breaking)
635 00:29:48,287 00:29:49,687 (Cali G) I believe the Priority deal (Cali G) I believe the Priority deal
636 00:29:49,721 00:29:51,824 broke up the Northern California faction. broke up the Northern California faction.
637 00:29:51,890 00:29:55,127 Master P, he kept on saying he owned all the masters. Master P, he kept on saying he owned all the masters.
638 00:29:55,194 00:29:58,230 You know, mean didn't nobody have no other part in it. You know, mean didn't nobody have no other part in it.
639 00:29:58,297 00:30:00,566 (Master P) After we signed the deal with Priority (Master P) After we signed the deal with Priority
640 00:30:00,632 00:30:02,501 we had to work for the guys in the Bay. we had to work for the guys in the Bay.
641 00:30:02,568 00:30:04,069 They wasn't putting out no records They wasn't putting out no records
642 00:30:04,136 00:30:05,771 so they couldn't get paid. so they couldn't get paid.
643 00:30:07,239 00:30:09,208 Next thing you know we had a little situation Next thing you know we had a little situation
644 00:30:09,274 00:30:14,446 which caused Master P, Tobin and King George to split. which caused Master P, Tobin and King George to split.
645 00:30:14,513 00:30:16,248 I have a lack of trust for him, I have a lack of trust for him,
646 00:30:16,315 00:30:18,584 he's got a lack of trust for me. he's got a lack of trust for me.
647 00:30:18,650 00:30:20,853 It was tough for me to leave It was tough for me to leave
648 00:30:20,919 00:30:22,855 but I was kind of frustrated with things, but I was kind of frustrated with things,
649 00:30:22,921 00:30:24,766 and then at that time I had a couple different labels and then at that time I had a couple different labels
650 00:30:24,790 00:30:27,426 who wanted to do some other projects. who wanted to do some other projects.
651 00:30:27,493 00:30:31,296 (Mr. Serv-On) Tobin came to us, and to Mia and to KL and, (Mr. Serv-On) Tobin came to us, and to Mia and to KL and,
652 00:30:31,363 00:30:33,966 "Hey, we got this and we're gonna do this and we..." "Hey, we got this and we're gonna do this and we..."
653 00:30:34,032 00:30:36,702 We were like, "We ain't up here for that." We were like, "We ain't up here for that."
654 00:30:36,735 00:30:40,839 (King George) The word goes out that Tobin and I (King George) The word goes out that Tobin and I
655 00:30:40,906 00:30:44,686 are planning on getting a side deal with Priority. are planning on getting a side deal with Priority.
656 00:30:44,710 00:30:46,020 (Master P) Tobin starts telling them (Master P) Tobin starts telling them
657 00:30:46,044 00:30:48,113 he can do his own thing, he didn't need me, he can do his own thing, he didn't need me,
658 00:30:48,180 00:30:49,958 so I was like, "Man, well good luck to you and all, so I was like, "Man, well good luck to you and all,
659 00:30:49,982 00:30:52,417 {\an8}'cause I'm gonna keep doing what I gotta do." {\an8}'cause I'm gonna keep doing what I gotta do."
660 00:30:53,919 00:30:56,922 {\an8}That's when I knew, it was over. {\an8}That's when I knew, it was over.
661 00:30:56,989 00:30:58,390 ♪♪ ♪♪
662 00:30:58,457 00:31:02,127 (King George) When Master P severed ties with me (King George) When Master P severed ties with me
663 00:31:02,194 00:31:04,129 that broke my heart, man. that broke my heart, man.
664 00:31:05,831 00:31:07,399 (Tobin) That shit broke my heart. (Tobin) That shit broke my heart.
665 00:31:07,466 00:31:09,535 (Master P) You know, I had a lot of love for King, (Master P) You know, I had a lot of love for King,
666 00:31:09,601 00:31:11,637 but at the same time he couldn't see but at the same time he couldn't see
667 00:31:11,737 00:31:13,572 the bigger picture of what I was doing. the bigger picture of what I was doing.
668 00:31:13,639 00:31:17,743 (King George) Master P, he said, "I want everybody to know. (King George) Master P, he said, "I want everybody to know.
669 00:31:17,776 00:31:22,614 "King George is no longer with No Limit Records." "King George is no longer with No Limit Records."
670 00:31:22,748 00:31:28,153 I always had your back and you gonna leave me for dead. I always had your back and you gonna leave me for dead.
671 00:31:30,889 00:31:32,558 That hurt me, man... (voice cracks) That hurt me, man... (voice cracks)
672 00:31:32,624 00:31:36,195 ♪♪ ♪♪
673 00:31:36,261 00:31:39,898 (Master P) No Limit is what I created, TRU is what I created. (Master P) No Limit is what I created, TRU is what I created.
674 00:31:39,965 00:31:44,002 I opened my arms to people to join my movement. I opened my arms to people to join my movement.
675 00:31:44,069 00:31:47,239 So now if I see you and you not doing So now if I see you and you not doing
676 00:31:47,306 00:31:49,708 the same thing I'm doing, I'm gonna cut you off. the same thing I'm doing, I'm gonna cut you off.
677 00:31:50,843 00:31:52,010 That's just what men do, That's just what men do,
678 00:31:52,077 00:31:53,946 so if you don't like it that's on you. so if you don't like it that's on you.
679 00:31:55,280 00:31:56,691 (Mr. Serv-On) That was one of, you know, (Mr. Serv-On) That was one of, you know,
680 00:31:56,715 00:31:58,450 the defining moments to all of us. the defining moments to all of us.
681 00:31:58,517 00:32:03,489 P sat us down, me, C, Silkk, Mia, Mo B, KL. P sat us down, me, C, Silkk, Mia, Mo B, KL.
682 00:32:03,555 00:32:05,491 All of us up there from New Orleans. All of us up there from New Orleans.
683 00:32:05,557 00:32:08,227 P was like, "I wanna see who here with me." P was like, "I wanna see who here with me."
684 00:32:08,293 00:32:10,729 And he was just like, "Man, we gotta hang in there together And he was just like, "Man, we gotta hang in there together
685 00:32:10,796 00:32:13,532 "'cause some of us ain't gonna make it. "'cause some of us ain't gonna make it.
686 00:32:13,599 00:32:15,033 "Might be in jail, might be dead. "Might be in jail, might be dead.
687 00:32:15,100 00:32:17,302 "You know, might be just jealously walking off. "You know, might be just jealously walking off.
688 00:32:17,369 00:32:20,939 We just gotta keep our focus and do what we have to do." We just gotta keep our focus and do what we have to do."
689 00:32:21,006 00:32:23,775 (Master P) We in a tough situation (Master P) We in a tough situation
690 00:32:23,842 00:32:25,811 but let's make the best out of it. but let's make the best out of it.
691 00:32:25,878 00:32:29,147 This is No Limit. We have to move on. This is No Limit. We have to move on.
692 00:32:29,214 00:32:32,518 {\an8} ♪♪ {\an8} ♪♪
693 00:32:36,079 00:32:37,890 (Master P) When I was in the Bay, a lot of those guys (Master P) When I was in the Bay, a lot of those guys
694 00:32:37,914 00:32:40,283 didn't believe in me, even the guys that was around me, didn't believe in me, even the guys that was around me,
695 00:32:40,350 00:32:42,452 that was with me, they couldn't see my vision. that was with me, they couldn't see my vision.
696 00:32:42,519 00:32:45,722 Everybody that doubted, they was out of my life. Everybody that doubted, they was out of my life.
697 00:32:45,789 00:32:48,091 The people that believed started coming together. The people that believed started coming together.
698 00:32:48,158 00:32:49,793 You either with us or you're against us. You either with us or you're against us.
699 00:32:49,859 00:32:51,161 But you're not gonna stop us. But you're not gonna stop us.
700 00:32:51,227 00:32:54,297 That's what that "Ice Cream Man" album was about. That's what that "Ice Cream Man" album was about.
701 00:32:54,364 00:32:55,865 ♪♪ ♪♪
702 00:32:55,932 00:32:58,568 (Charlie) April '96, "The Ice Cream Man" drops. (Charlie) April '96, "The Ice Cream Man" drops.
703 00:32:58,635 00:33:00,703 Another shot heard around the world. Another shot heard around the world.
704 00:33:00,770 00:33:05,141 That "Ice Cream man" was done in a weekend, completed. That "Ice Cream man" was done in a weekend, completed.
705 00:33:05,208 00:33:07,043 ♪♪ ♪♪
706 00:33:07,110 00:33:10,647 ♪ Yeah ♪ ♪ Yeah ♪
707 00:33:10,713 00:33:12,649 ♪ Mister ice cream man ♪ ♪ Mister ice cream man ♪
708 00:33:12,715 00:33:14,984 "Mister Ice Cream Man," that shit was fly as... "Mister Ice Cream Man," that shit was fly as...
709 00:33:15,051 00:33:17,887 ♪ In the hood I got ice cream cones ♪ ♪ In the hood I got ice cream cones ♪
710 00:33:17,954 00:33:19,989 ♪ And if you fiends want a lick ♪ ♪ And if you fiends want a lick ♪
711 00:33:20,056 00:33:22,325 ♪ Nothing for free that's gonna cost you 20 bones ♪ ♪ Nothing for free that's gonna cost you 20 bones ♪
712 00:33:22,392 00:33:25,595 I sold dope so all the drug dealers in songs I sold dope so all the drug dealers in songs
713 00:33:25,662 00:33:27,039 that were relevant to selling drugs, that were relevant to selling drugs,
714 00:33:27,063 00:33:29,966 I always had a radar for that. I always had a radar for that.
715 00:33:30,033 00:33:31,768 Well everybody wanna taste some ice cream. Well everybody wanna taste some ice cream.
716 00:33:31,835 00:33:34,070 ♪ Ice cream man ♪ ♪ Ice cream man ♪
717 00:33:34,137 00:33:35,972 (Charlie) In the hood, the ice cream man (Charlie) In the hood, the ice cream man
718 00:33:36,005 00:33:39,952 served another kind of white other than vanilla. served another kind of white other than vanilla.
719 00:33:39,976 00:33:41,478 ♪ Mister ice cream man ♪ ♪ Mister ice cream man ♪
720 00:33:41,544 00:33:44,314 And he married those themes together, And he married those themes together,
721 00:33:44,380 00:33:45,982 and made a smash hit. and made a smash hit.
722 00:33:46,049 00:33:47,984 ♪ Now let's see who owes me cash ♪ ♪ Now let's see who owes me cash ♪
723 00:33:48,017 00:33:50,220 ♪ I gots to go to the grinds and gets mine ♪ ♪ I gots to go to the grinds and gets mine ♪
724 00:33:50,286 00:33:53,256 (Silkk) I think that identity that resonated with (Silkk) I think that identity that resonated with
725 00:33:53,323 00:33:57,293 all the street guys in the hood, they were our core audience. all the street guys in the hood, they were our core audience.
726 00:33:57,360 00:34:00,363 ♪ I got some two for three, four for five ♪ ♪ I got some two for three, four for five ♪
727 00:34:00,430 00:34:01,698 ♪ Gots them rocks but killers ♪ ♪ Gots them rocks but killers ♪
728 00:34:01,765 00:34:03,800 ♪ I got two for three, four for five ♪ ♪ I got two for three, four for five ♪
729 00:34:03,867 00:34:05,368 ♪ I'm maxing Glocks ♪ ♪ I'm maxing Glocks ♪
730 00:34:05,435 00:34:08,872 ♪ Mister ice cream man ♪ ♪ Mister ice cream man ♪
731 00:34:09,005 00:34:12,308 ♪ Mister ice cream man ♪ ♪ Mister ice cream man ♪
732 00:34:12,375 00:34:16,045 ♪ Mister ice cream man (mister ice cream man) ♪ ♪ Mister ice cream man (mister ice cream man) ♪
733 00:34:16,112 00:34:20,283 ♪ Master P's the ice cream man ♪ ♪ Master P's the ice cream man ♪
734 00:34:20,350 00:34:21,451 It was infectious. It was infectious.
735 00:34:21,518 00:34:23,453 Come check this out. He's a hit twice. Come check this out. He's a hit twice.
736 00:34:23,520 00:34:25,188 This is only just the beginning. This is only just the beginning.
737 00:34:25,255 00:34:27,500 (Big Lez) It was like a wave that just came from New Orleans (Big Lez) It was like a wave that just came from New Orleans
738 00:34:27,524 00:34:29,025 all the way over to the East Coast, all the way over to the East Coast,
739 00:34:29,092 00:34:31,361 up North, the whole bit. Everybody was in. up North, the whole bit. Everybody was in.
740 00:34:31,428 00:34:34,664 ♪ I'm Master P, or call me the ice cream man ♪ ♪ I'm Master P, or call me the ice cream man ♪
741 00:34:34,731 00:34:36,833 I know y'all, y'all got this "Ice Cream Man" album I know y'all, y'all got this "Ice Cream Man" album
742 00:34:36,966 00:34:39,169 'cause it's straight up ice cream, 31 flavors. 'cause it's straight up ice cream, 31 flavors.
743 00:34:39,235 00:34:41,971 Silkk, that's my brother, you know what I'm saying? Silkk, that's my brother, you know what I'm saying?
744 00:34:42,038 00:34:43,440 C-Murder, that's my brother. C-Murder, that's my brother.
745 00:34:43,506 00:34:45,074 We all one big family. We all one big family.
746 00:34:45,141 00:34:48,244 It's all about getting paid and a nice feeling. It's all about getting paid and a nice feeling.
747 00:34:48,311 00:34:50,213 ♪♪ ♪♪
748 00:34:50,280 00:34:52,482 (Duffy) In '96 when "Ice Cream Man" dropped, (Duffy) In '96 when "Ice Cream Man" dropped,
749 00:34:52,549 00:34:55,718 we were all pretty shocked 'cause it did really well. we were all pretty shocked 'cause it did really well.
750 00:34:55,785 00:34:58,688 And we were flying. We were doing unbelievable. And we were flying. We were doing unbelievable.
751 00:34:58,755 00:34:59,989 People were buying the record, People were buying the record,
752 00:35:00,023 00:35:01,558 buying the record, buying the record. buying the record, buying the record.
753 00:35:01,624 00:35:04,994 I was happy we were going gold and then it went platinum. I was happy we were going gold and then it went platinum.
754 00:35:05,028 00:35:08,231 "The Ice Cream Man" becomes his first project "The Ice Cream Man" becomes his first project
755 00:35:08,298 00:35:10,033 to go platinum. to go platinum.
756 00:35:10,100 00:35:11,734 When "Ice Cream Man" went platinum, When "Ice Cream Man" went platinum,
757 00:35:11,801 00:35:14,304 P wasn't shocked because he put the work in. P wasn't shocked because he put the work in.
758 00:35:14,370 00:35:16,272 (Mark) He was making a fist load of money. (Mark) He was making a fist load of money.
759 00:35:16,339 00:35:18,074 It was unbelievable. It was unbelievable.
760 00:35:18,141 00:35:20,810 {\an8}(Anthony) He started getting checks for like a million, 750. {\an8}(Anthony) He started getting checks for like a million, 750.
761 00:35:20,877 00:35:23,913 Most times, he put 200,000, 300,000 in my account. Most times, he put 200,000, 300,000 in my account.
762 00:35:24,013 00:35:26,049 I was scared to death. Man, we going to jail. I was scared to death. Man, we going to jail.
763 00:35:26,116 00:35:29,052 But he like, "Man, shut up and come on." But he like, "Man, shut up and come on."
764 00:35:29,119 00:35:32,255 (Rodney) Despite his newfound success, Master P, (Rodney) Despite his newfound success, Master P,
765 00:35:32,322 00:35:33,957 he really wanted to get some coverage he really wanted to get some coverage
766 00:35:33,990 00:35:36,993 in a hip hop trade magazine called "4080." in a hip hop trade magazine called "4080."
767 00:35:38,128 00:35:41,865 "4080" magazine was very influential "4080" magazine was very influential
768 00:35:41,965 00:35:45,168 and important for the independent hustle movement. and important for the independent hustle movement.
769 00:35:45,235 00:35:48,071 The "Ice Cream Man" album had so much success that The "Ice Cream Man" album had so much success that
770 00:35:48,138 00:35:52,208 Master P thought he should be able to get a solo cover. Master P thought he should be able to get a solo cover.
771 00:35:52,275 00:35:54,954 I was the editor of "4080" magazine. I was the editor of "4080" magazine.
772 00:35:54,978 00:35:59,883 I remember it came down to Master P and Busta Rhymes. I remember it came down to Master P and Busta Rhymes.
773 00:35:59,983 00:36:01,427 (Busta Rhymes) Put ya hands up in here! (Busta Rhymes) Put ya hands up in here!
774 00:36:01,451 00:36:03,720 (Eric) As the story goes, P got on the phone (Eric) As the story goes, P got on the phone
775 00:36:03,787 00:36:05,622 one day with the publisher. one day with the publisher.
776 00:36:05,688 00:36:08,425 (beep, film reeling) (beep, film reeling)
777 00:36:08,491 00:36:10,193 (push button phone dialing) (push button phone dialing)
778 00:36:10,260 00:36:13,596 P was adamant that he needed to have a cover P was adamant that he needed to have a cover
779 00:36:13,663 00:36:15,999 by himself on the magazine. by himself on the magazine.
780 00:36:17,100 00:36:19,235 To emphasize his point... To emphasize his point...
781 00:36:20,770 00:36:21,805 (gunshot) (gunshot)
782 00:36:21,871 00:36:23,406 P shot a gun into the air. P shot a gun into the air.
783 00:36:23,473 00:36:25,275 ♪♪ ♪♪
784 00:36:25,341 00:36:29,412 And so Master P got his first solo cover. And so Master P got his first solo cover.
785 00:36:31,881 00:36:33,550 I guess he made his point. I guess he made his point.
786 00:36:33,616 00:36:35,685 Come on man, don't believe that, man. Come on man, don't believe that, man.
787 00:36:35,752 00:36:37,420 The "4080" liked me, man. The "4080" liked me, man.
788 00:36:38,955 00:36:41,324 (Mr. Serv-On) At that time P was changing. (Mr. Serv-On) At that time P was changing.
789 00:36:41,391 00:36:43,193 You know, he started taking chances. You know, he started taking chances.
790 00:36:43,259 00:36:44,961 ♪♪ ♪♪
791 00:36:44,994 00:36:47,130 (Eric) He goes from just being a solo artist (Eric) He goes from just being a solo artist
792 00:36:47,197 00:36:50,967 to running a label with a brilliant strategic plan. to running a label with a brilliant strategic plan.
793 00:36:51,000 00:36:54,404 At that particular time P had a roster At that particular time P had a roster
794 00:36:54,471 00:36:57,073 of artists from New Orleans, of artists from New Orleans,
795 00:36:57,140 00:36:59,476 with Mia X representing for the ladies. with Mia X representing for the ladies.
796 00:36:59,542 00:37:02,212 (Charlie) She had released "Good Girl Gone Bad" (Charlie) She had released "Good Girl Gone Bad"
797 00:37:02,278 00:37:07,417 and that's early stages of the signature No Limit sound. and that's early stages of the signature No Limit sound.
798 00:37:07,484 00:37:09,419 {\an8} They also have Skull Duggery. {\an8} They also have Skull Duggery.
799 00:37:09,486 00:37:11,154 Down South. Down South.
800 00:37:11,221 00:37:12,989 (Charlie) Kane and Abel. Mr. Abel. (Charlie) Kane and Abel. Mr. Abel.
801 00:37:13,022 00:37:14,491 And? Mr. Kane. And? Mr. Kane.
802 00:37:14,557 00:37:18,294 And then P's brothers, obviously, C-Murder and Silkk. And then P's brothers, obviously, C-Murder and Silkk.
803 00:37:18,361 00:37:20,864 I put my first record out, "The Shocker." I put my first record out, "The Shocker."
804 00:37:22,132 00:37:23,609 That why I named my album "The Shocker" That why I named my album "The Shocker"
805 00:37:23,633 00:37:25,735 'cause I knew everybody was underestimating me. 'cause I knew everybody was underestimating me.
806 00:37:25,802 00:37:27,137 "Shocker" word do you. For sure. "Shocker" word do you. For sure.
807 00:37:27,203 00:37:28,748 You know what I'm saying, I had to, dog. You know what I'm saying, I had to, dog.
808 00:37:28,772 00:37:30,340 ♪ What's your name, homie ♪ ♪ What's your name, homie ♪
809 00:37:30,406 00:37:31,574 ♪ Silkk ♪ ♪ Silkk ♪
810 00:37:31,641 00:37:32,909 ♪ What you came here to do ♪ ♪ What you came here to do ♪
811 00:37:33,009 00:37:34,310 ♪ Shock the world ♪ ♪ Shock the world ♪
812 00:37:34,377 00:37:36,646 (Silkk) I just had momentum, it was like, (Silkk) I just had momentum, it was like,
813 00:37:36,713 00:37:39,015 put him out now. put him out now.
814 00:37:39,082 00:37:40,817 ♪ Slide either fast or slow ♪ ♪ Slide either fast or slow ♪
815 00:37:40,950 00:37:42,061 ♪ I gotsta pop it or stop it ♪ ♪ I gotsta pop it or stop it ♪
816 00:37:42,085 00:37:43,720 ♪ 'Cause one of us gotsta go ♪ ♪ 'Cause one of us gotsta go ♪
817 00:37:43,787 00:37:45,121 P did the math. P did the math.
818 00:37:45,188 00:37:47,524 If I just put out a bunch of records If I just put out a bunch of records
819 00:37:47,590 00:37:51,461 and I take 80% every time, that's gonna add up. and I take 80% every time, that's gonna add up.
820 00:37:51,528 00:37:53,129 ♪ It's time to flip the script ♪ ♪ It's time to flip the script ♪
821 00:37:53,196 00:37:54,940 ♪ And turn a half into a million ♪ ♪ And turn a half into a million ♪
822 00:37:54,964 00:37:58,334 ♪ Let's turn the whole into a zillion ♪ ♪ Let's turn the whole into a zillion ♪
823 00:37:58,401 00:38:01,237 (Anthony) We saw how much money we making off of one album, (Anthony) We saw how much money we making off of one album,
824 00:38:01,304 00:38:03,573 we could make an album every month. we could make an album every month.
825 00:38:03,640 00:38:05,742 Look how much more money we could get down the road. Look how much more money we could get down the road.
826 00:38:05,809 00:38:09,379 ♪ 'Cause we doing this from down South in California ♪ ♪ 'Cause we doing this from down South in California ♪
827 00:38:09,446 00:38:12,515 {\an8} ♪♪ {\an8} ♪♪
828 00:38:12,582 00:38:15,852 {\an8}(Wild Wayne) I don't think Priority understood {\an8}(Wild Wayne) I don't think Priority understood
829 00:38:15,985 00:38:17,687 what was about to happen. what was about to happen.
830 00:38:17,754 00:38:20,256 (Duffy) Working at Priority, every Wednesday there'd be (Duffy) Working at Priority, every Wednesday there'd be
831 00:38:20,323 00:38:22,425 an executive meeting and we'd go in there an executive meeting and we'd go in there
832 00:38:22,492 00:38:24,828 and talk about the projects that were on the table. and talk about the projects that were on the table.
833 00:38:27,230 00:38:29,432 (Master P) So I'm sitting in this corporate meeting. (Master P) So I'm sitting in this corporate meeting.
834 00:38:29,499 00:38:31,367 They're telling me everything I can't do. They're telling me everything I can't do.
835 00:38:31,434 00:38:33,970 Me and P are the only two brothers in there, right? Me and P are the only two brothers in there, right?
836 00:38:34,037 00:38:37,373 Out of nowhere... (chuckles) I said, Out of nowhere... (chuckles) I said,
837 00:38:37,440 00:38:39,442 "Man you think you white, you right." "Man you think you white, you right."
838 00:38:41,144 00:38:42,946 (Anthony) Y'all think white is right, (Anthony) Y'all think white is right,
839 00:38:43,012 00:38:44,748 and that ain't the... case here. and that ain't the... case here.
840 00:38:44,814 00:38:46,459 (Master P) Man, you know what, this is my company. (Master P) Man, you know what, this is my company.
841 00:38:46,483 00:38:48,952 I can put out how many records I want to put out. I can put out how many records I want to put out.
842 00:38:48,985 00:38:50,463 (Anthony) This is our shit and we own it, (Anthony) This is our shit and we own it,
843 00:38:50,487 00:38:52,322 and this what the... We gonna do. and this what the... We gonna do.
844 00:38:52,388 00:38:54,390 Come on, buyers, get the... up outta here. Come on, buyers, get the... up outta here.
845 00:38:54,457 00:38:56,793 And that's how we left 'em. We walked out, And that's how we left 'em. We walked out,
846 00:38:56,860 00:38:59,095 closed the door, I hugged that... closed the door, I hugged that...
847 00:38:59,162 00:39:01,002 I told him, "Boy, that's the most powerful shit I told him, "Boy, that's the most powerful shit
848 00:39:01,064 00:39:03,366 I ever seen before in my life." I ever seen before in my life."
849 00:39:03,433 00:39:05,268 And after that they got in line. And after that they got in line.
850 00:39:06,836 00:39:08,314 (Master P) Oh man, I'm gonna tell you like this here (Master P) Oh man, I'm gonna tell you like this here
851 00:39:08,338 00:39:10,106 when you see a No Limit project when you see a No Limit project
852 00:39:10,173 00:39:13,009 from the cassette to the CD to the tape from the cassette to the CD to the tape
853 00:39:13,076 00:39:16,346 we control all that, it's mine, I own this here. we control all that, it's mine, I own this here.
854 00:39:16,413 00:39:18,448 (Dave) And at that point he said (Dave) And at that point he said
855 00:39:18,515 00:39:20,216 "Where's my... office? You don't think "Where's my... office? You don't think
856 00:39:20,283 00:39:22,018 I... deserve an office, bruh?" I... deserve an office, bruh?"
857 00:39:22,085 00:39:24,587 Ya heard me, ya heard me? Ya heard me, ya heard me?
858 00:39:24,654 00:39:26,823 (Dave) He brought up a good point, so we got him (Dave) He brought up a good point, so we got him
859 00:39:26,890 00:39:28,825 a corner office in the CNN building. a corner office in the CNN building.
860 00:39:28,892 00:39:31,728 Got a pool table in there. Got a pool table in there.
861 00:39:31,795 00:39:34,197 P is reaping the rewards. P is reaping the rewards.
862 00:39:34,264 00:39:37,066 He buys a house in Beverly Hills. He buys a house in Beverly Hills.
863 00:39:37,133 00:39:39,202 But even though P is making moves, But even though P is making moves,
864 00:39:39,269 00:39:41,004 it didn't come without contention. it didn't come without contention.
865 00:39:42,472 00:39:44,741 I get a phone call and it's Suge Knight. I get a phone call and it's Suge Knight.
866 00:39:44,808 00:39:48,244 He said, "Man, you know, California ain't big enough." He said, "Man, you know, California ain't big enough."
867 00:39:48,311 00:39:51,548 Suge told P, "Welcome to L.A. but there ain't enough room Suge told P, "Welcome to L.A. but there ain't enough room
868 00:39:51,614 00:39:54,517 for both of us in L.A." P told him... for both of us in L.A." P told him...
869 00:39:54,584 00:39:56,453 When you moving? When you moving?
870 00:40:00,949 00:40:02,193 No Limit Records is in the house. No Limit Records is in the house.
871 00:40:02,217 00:40:05,253 This was the height of No Limit's power. This was the height of No Limit's power.
872 00:40:05,320 00:40:07,589 Nobody touched us back then. Nobody touched us back then.
873 00:40:07,655 00:40:09,166 (Anthony) Roll in and chill right there, (Anthony) Roll in and chill right there,
874 00:40:09,190 00:40:11,860 boom, he coming with us. boom, he coming with us.
875 00:40:11,926 00:40:14,729 I told Snoop we're the biggest company in the world now. I told Snoop we're the biggest company in the world now.
876 00:40:14,796 00:40:16,564 There's a whole No Limit dog eat dog world. There's a whole No Limit dog eat dog world.
877 00:40:16,631 00:40:18,266 ♪ Say Master P ♪ ♪ Say Master P ♪
878 00:40:18,333 00:40:20,134 I was like okay, he's my kind of... I was like okay, he's my kind of...
879 00:40:20,201 00:40:22,203 But he was out still with Suge. But he was out still with Suge.
880 00:40:22,270 00:40:24,339 Death Row, these dudes do not play. Death Row, these dudes do not play.
881 00:40:24,405 00:40:26,441 (gunfire) We've got guns, who cares? (gunfire) We've got guns, who cares?
882 00:40:26,508 00:40:29,277 I'm a boss. I need to talk to the boss. I'm a boss. I need to talk to the boss.
883 00:40:30,745 00:40:33,882 {\an8} Subtitles Diego Moraes(oakislandtk) {\an8} www.opensubtitles.org {\an8} Subtitles Diego Moraes(oakislandtk) {\an8} www.opensubtitles.org